Hispanic Holidays a Cash Opportunity

1
Hispanic Holidays a Cash Opportunity

• Alberto Bárcena

2
Alberto Bárcena Resume
3
Why we are here?

• More Dinero

4
La Vida Loca

• According to IDDBA Hispanic Consume Study, for 8
  in 10 is important to celebrate holidays and
  cultural events related to their Hispanic
  Heritage

5
Mexican Celebrations 3 key Elements

• Religion
• Getting together
• Food

6
Año Nuevo1 January / New Years

• Wines Spirits
• Romeritos
• Bread
• Cheese
• Sliced meat
• Shrimp
• Carnitas
• Menudo
• Barbacoa
• Fireworks

• Party
• Family will get together
• Tend to be more a friends celebration
• Kids stay up late
• Party can go all through the nigh

7
Día de los Santos Reyes Jan 6 , Three
Gift-Bearing Wiseman

• Rosca de Reyes
• Hot Chocolate
• Candy

• Mom will buy a Rosca as a desert
• Office employees will buy a Rosca as a bonding
• All the family will go to grandmas house to eat
  Rosca
• The one that got el Niño will have to buy the
  tamales 2 feb.

8
Día de la Candelaria 2 Feb / Candle mass

• Tamales
• Hot Sauce
• Cream
• Frijoles
• Mexican style Bakery
• Soft drinks
• Candy
• Beer

• Mom will buy tamales for diner
• Office employees will buy tamales for bonding
• All the family will go to grandmas house to eat
  tamales

9
Semana Santa 1-8 Apr 07 / Holy week

• Camping gear
• Picnic groceries
• Sandwiches
• Beach wear
• Going back home specials
• Clothes

• Family reunions
• Vacation week
• Go and visit family back in Mexico
• Go to Church
• Dress nice

10
Día de la Santa Cruz3 May Holy Cross day

• Taquitos
• Carnitas
• Barbacoa
• Beer
• Tortillas
• Queso Oaxaca
• Salsa
• Salt
• Tequila / Mezcal

• Constructions workers construction workers
  decorate and mount crosses on unfinished
  buildings
• Is customary for the head of construction to buy
  a beer to all the workers the day the finish the
  concrete foundation

11
Cinco de Mayo 5 May / Mexican victory over the
French army 1862

• All that has to do with a Grill party
• Parade stuff
• Party supplies
• Picnic supplies

• American adopted Mexican celebration
• Promotions all over the place
• Parades
• Parrillada

12
Día de las Madres 10 May / Mother's Day

• Telephone Cards
• Comidas
• Cheese
• Tortillas
• Produce
• Guacamole
• Roses
• Gifts

• Going out to have dinner
• Calling Mom
• All going to Moms house for Lunch or diner
• It has to be the 10th

13
Día de la Independencia 16 Sep / Mexican
Independence Day

• Wines Spirits
• Romeritos
• Bread
• Cheese
• Sliced meat
• Shrimp
• Carnitas
• Menudo
• Barbacoa
• Fireworks
• Mexican Flags

• Friends gatherings
• Dinning out
• Barbacoa with the family
• Parades

14
Día de la Raza 12 Oct / Columbus Day

• Parade stuff
• Party supplies
• Picnic supplies
• School material
• Beer

• Parades
• Official Celebration
• School activities

15
Día de los Muertos Nov 12 / All Saints' Day

• Toy skeletons
• Tissue paper cut-outs
• Crosses decorated with paper
• Silk flowers
• Candles
• Votive lights
• Fresh seasonal flowers, particularly
  cempazuchiles (marigolds) and barro de obispo
  (cockscomb).
• Sugar skulls, coffins and the like made from
  Chocolate or amaranth seeds
• Sugary sweet rolls called pan de muerto

• Altar de Muertos
• Visit to the commentary
• Eat and drink to remember those that are already
  gone

16
Día de la Revolucion 20 Nov / Mexican Revolution
Day

• Wines Spirits
• Bread
• Mexican Cheese
• Sliced meat trays
• Carnitas
• Menudo
• Barbacoa
• Frijoles
• Tamales
• Mexican Flags

• Friends gatherings
• Dinning out
• Barbacoa with the family
• Parades

17
Día de Nuestra Señora de Guadalupe 12 Dic/ Day
of th Virgin of Guadalupe (Mary)

• Carmel candy
• Barbacoa
• Fritangas
• Mexican Dishes
• Cotton candy
• Fireworks
• Traditional costume

• Visit to the temple
• Peregrinations

18
Las Posadas 13 Dic/ Joseph and Mary's search
for shelter in Bethlehem

• Piñatas
• Villancicos -Christmas
• Buñuelos (very thin fried pastries covered with
  sugar)
• Colación (a mixture of different candies)
• Tamales
• Ponche, fruit punch. (sugar cane, tamarind,
  tejocotes, cinnamon)
• Atole
• Wine Spirits
• Nacimiento (the nativity scene)

• Invited -and as usual, some non invited- guests
  arrive at the house
• A group goes outside the house, with lighted
  candles and papers with the words of the verses
  to ask for Posada.

19
Navidad 24 Dic/ Christmas

• Poinsettia
• Turkey / Chicken
• Cram berry
• Pasta
• Whine Spirits
• Queso Manchego mex
• Christmas tree
• Nacimiento (the nativity scene)

• Family Time
• Visit all the relatives
• Gifts for everybody
• House decoration

20
Fútbol Soccer

• Team Jerseys
• TV
• Footballs
• Snacks
• Beer

• Gather with friend to watch the game
• Carne Asada

21
15 Anos Sweet Fifteen

• Dress
• Bouquet
• Cake
• Banquet
• Music
• Games
• Whines Spirits
• Video
• Rental Car

• Big fiesta, BIG

22
Muchas GraciasThanks

• Alberto Bárcena
• abarcena_at_sigma-alimentos.com
• Ph. [phone] ext 105