Golden Rules for PowerPoint Presentations

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Golden Rules for PowerPoint Presentations

• Tina Ornstein
• Israel STC Convention
• February 6, 2003

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Why and Who

• TC as magician
• Assist others ? become companys PPT mayven
• Dazzle with your own

• Your humble servant
• gt20 years experience as TC (Words, e-Sim,
  AppSwing)
• Many PPT hours (training and pre-sales)
• Art of Presentation course for Words

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Highlights

• Keys to successful PowerPoint presentations
• A few words on content
• Slide design essentials
• Effective use of graphics
• Multimedia oy vey!

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The Three Cornerstones
Content
The Three Cornerstones
Delivery
Design
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Content

• Objectives
• Relevant
• Credible and convincing
• Clear
• Your responsibilities
• Research
• Organization filtering, ordering

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Design

• Objectives
• Enhance the message
• Visually pleasing
• Your responsibilities
• Consistent design concept (template)
• Division/distribution of content
• Graphic enhancements

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Delivery

• Objectives
• Relaxed and confident
• Engaging
• Your responsibilities
• Practice
• Awareness of audience
• Material for between the lines

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The Bottom Line
A great presentation...
...aims to change behavior
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Content in a Nutshell

• Adapt content to goal, objectives and audience
• Timing is of the essence
• Opening
• Engage be creative
• Establish credibility
• Set context
• Closing
• Drive home desired actions, listener benefits
• Verify understanding

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Slide Design

• Hierarchy and contrast
• Bullets
• Fonts
• Colors

PowerPoint is an on-line medium.
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But First, A Word on Templates

• Ensure consistency in specific design elements
• Provide overall presentation look-and-feel
• Consider using graphic artist
• Where you can find free templates
• http//www.presentersuniversity.com/index.cfm
• http//www.websiteestates.com/freetemplates.html
• http//www.presentationpro.com/FreeSamples/
• http//www.graphicsland.com/powerpoint-templates.h
  tm

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Hierarchy and Contrast

• Rank and Simplify
• Rank your elements
• Group related elements
• There are 3 main ways to create contrast
• Size (no more than 3 type sizes)
• Text style
• Color

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Hierarchy
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Bullets

• No more than 46 bullets per slide
• No more than 5-6 words per bullet
• Insert 1 bullet point at a time
• Dim previous bullet to highlight current
• Use phrases (not full sentences)

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(No Transcript)
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Fonts

• Type is unconscious persuader, sets style and
  tone
• Should serve text, not overpower
• No good/bad, just appropriate/inappropriate

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Fonts

• Fonts can convey formal vs casual, cold vs warm

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Fonts

• EsperFonto Daniel Will-Harriss interactive site
  for choosing appropriate font http//webdesign.abo
  ut.com/gi/dynamic/offsite.htm?sitehttp//www.will
  -harris.com/use-type.htm

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Fonts
On-screen headerPrint body

• Font families
• Serif Times New Roman, Garamond
• Sans-serif Verdana, Arial
• Cursive Comic, Corsiva

On-screen bodyPrint header
Quotes, special effects
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Fonts

• To emphasize, use Bold, Shadow, Italic.
• Body Minimum 20 points.
• Headlines 35-45 points.

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Fonts Rules for Mixing

• Dont Same font for body and headlines, vary
  weights/widths
• 1 Serif (body) 1 Sans serif (headlines)
  ideally of the same style (formal, casual, etc.)
• Be consistent throughout, use master slides

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Colors

• Be consistent with corporate identity
• Hot vs cool

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Colors

• Choose background first
• If hot, decrease saturation

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Color Wheel Complementary Colors
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Color

• Create a presentation color scheme FormatgtSlide
  Color SchemegtCustom

• Good font color contrast for readability

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Graphics A Picture Is Worth 1000 Words

• The medium is the message
• Images reinforce text and narrative
• Increase learning by 200
• Increase retention of main points by 38
• Reduce explanation time by 40

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Graphics A Picture Is Worth 1000 Words

• Images evoke emotional response more likely to
  change behavior
• Done well expensive (time/) but worth it

PowerPoint is an on-line, highly visual medium.
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Graphics Support
Comments, Labels
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More on Graphics

• No more than 6 consecutive slides without a
  graphic
• Optimize for on-screen viewing
• Resources for finding graphics
• Microsoft Online Clipart Gallery
  http//dgl.microsoft.com/        
• Links to jokes, cartoons, funny sounds and
  images http//www.funnybanners.com/
• http//www.presentersuniversity.com/downloads/dl_r
  esources.cfm
• Lycos search site for pictures, audio, video
  http//multimedia.lycos.com/

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Poor Examples
Too busy
Small font
Contrast
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Poor Examples
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Better Use of Graphics
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Multimedia

• Sound, video, complex animation
• Even more features in Office 2002

PowerPoint is on-line, highly visual, multimedia.
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Bad Example
Dont you hate presentations that do this?
For every bullet!!
And then assault your senses with
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Built-in Multimedia Features
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When Used Properly

• Adds pizazz
• Wakes up the audience
• Drives home the main message
• If in doubt dont

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Golden Rules of PowerPoint Presentations

• A good PowerPoint presentation aims to change
  behavior.
• PowerPoint is on-line, highly visual, multimedia.

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Golden Rules of PowerPoint Presentations

• Fit content to goal, objectives, audience,
  timeframe
• Strong opening and closing
• Distribute content well across slides
• Consistent, visually pleasing design
• Fit font(s), color scheme to subject, audience

• No more than 1 serif and 1 sans serif font
• Complementary colors, good contrast
• Graphics to enhance text, add eye candy
• Animation to convey flow, dynamics
• Multimedia sparingly, to add pizazz