CarFree Day

1
CarFree Day National Capital RegionTransportatio
n Planning Board Meeting September 17, 2008
2
What is Car Free Day?

• Annual worldwide event a celebration of
  alternatives to driving alone.
• Gives residents and workers a chance to reflect
  on how their city might look and operate with
  fewer cars.
• Benefits to society include less traffic
  congestion, a greener environment and cost
  savings associated with reduced gasoline demand.

3
What is Car Free Day?

• Car Free Day first took place in three European
  cities in 1995.
• In 2000, Car Free Day went global.
• Today, Car Free Day is celebrated in 1,500
  cities in 40 countries.

4
What is Car Free Day?

• 2008 is first region-wide Car Free Day in the
  National Capital region.
• Area travelers will join millions throughout the
  world with a common mission.
• Travel by bicycling, walking, mass transit,
  carpooling/vanpooling or telework.

5
Who Can Participate?

• Any residents and workers in the region can
  participate.
• Commuters who would ordinarily commute alone to
• work by car.
• Seniors, students and homemakers who ordinarily
• travel alone by car for errands throughout
  the day.

6
Pledging to go Car Free

• Pledge at www.carfreemetrodc.com.
• Goal is 10,000 pledges.
• Prize drawings, including transit passes,
  bicycles, walking shoes.

7
Car Free Day Web Site
8
Car Free Day Web Site
9
Car Free Day Special Events

• Free downtown Circulator rides all day long!
• Street Closing Celebration on F Street between
  7th and 9th, live music, SmartBikes demos,
  Zipcar, free bike tune-ups
• Several vanpool companies are organizing free
  vanpools from select areas.
• Federal employees - free trial to work at
  Telework Centers throughout the region.

10
Car Free Day Special Events

• Arlington is hosting a WalkAbout event in
  Clarendon's Metro Park.
• Montgomery County is hosting events at
• five Metro stations
• The Washington Area Bicyclist Association will be
• offering free Confident City Cycling Classes.

11
Other Car Free Day Events

• Other related events held during the week leading
  up to CarFree Day and continue a week after.
• Alexandria Transportation Workshops Sept 17.
• WalkingTownSeptember 20 and September 21.
• Bike DC Sept 27.

12
CarFree Day Other Press / Endorsemenets

• Comcast PSA w/ DC Council Member Tommy Wells
• to air during CNN Headline News.
• John Catoe, WMATA GM endorsement of Car Free
• Day - Washington Posts Express Paper.

13
Sept 2 COG Press Event

• Commuter Connections announced launch of new
  online
• Ride-Matching system
• Car Free Day/State of the Commute Report
• AAAs Terrible Traffic Tuesday

14
National Capital RegionTransportation Planning
Board
VA Snyder, Vice Chair DC Mendelson,
Chair MD Jenkins, Vice Chair
15
Press Coverage
16
Press Headlines

• Network launches new carpool site
• Updated Ride-Matching Service Launches
• Washington area unveils revamped
• ridesharing site
• Commuters Find Ways To, From Work On
• Web Site
• New Online Car Pool Matching Service
• Unveiled

17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
Car Free Day Promotional Materials

• 60 Second Radio Spot.
• WASH
• WBIG
• WRQX
• WTGB
• Text Messaging
• Search Engine Ads

28
Car Free Day Promotional Materials
29
Car Free Day Promotional Materials
30
Car Free Day Promotional Materials
31
Car Free Day Promotional Materials
32

• Thank You