The Growth process: Our pursuit of growth excellence - PowerPoint PPT Presentation

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The Growth process: Our pursuit of growth excellence

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Question-based... guiding you through Marketing ... Organize. O. Realize. R. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. NPI Tollgates. Complimentary. New Products ... – PowerPoint PPT presentation

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Title: The Growth process: Our pursuit of growth excellence


1
The Growth process Our pursuit of growth
excellence
C E C O R
  • Question-based guiding you through Marketing
    discipline, from strategy through
    commercialization
  • Iterative refine your answers as you proceed
  • Knowledge-based better analysis, better
    questions, better outcomes!

Calibrateperformance
Exploregrowth
Realizevalue
Createideas
Organizeexecution
2
Knowing when to ask the right questions
Calibrate
Realize
  • How is our industry structured?
  • What are the major market segments?
  • How will you measure customer and GE impact?
  • Are you meeting / exceeding your revenue and
    income plan?

Explore
  • What opportunities exist in each attractive
    market?
  • Which growth opportunities will I target?

Organize
  • Is your go-to-market plan aligned with the ideas
    value proposition?
  • Are you prepared to execute the plan?

Create
  • What ideas do I have to capitalize on the growth
    opportunities?
  • Which ideas will I launch?

3
CECOR How does NPI relate?
CECOR Growth process to identify and realize
opportunities for increased revenue and margin
New Products
Complimentary
NPI Process for product creation and project
management
1
2
3
4
5
6
7
8
9
10
NPI Tollgates
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