Unit 2 Values

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Unit 2 Values

• Text A The Richest Man in America, Down Home

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Warm-up questions

• The theme of this unit is about values. What do
  values mean?
• Values mean a persons principles or standards
  of behavior and his judgment of what is important
  in life.
• What values do you consider the most important?
• How do you understand the title The Richest Man
  In America, Down Home?
• (Refer to Cloze B on page 48 for more
  information about the American millionaire.)

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Cultural notes

• Sam Walton Wal-Mart
• Rolls-Royce
• Dime Store
• Ford Motor Company
• Names
• Forbes
• For more information, pls. refer to cultural
  notes on CD-ROM.

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(No Transcript)
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Exterior of a typical Wal-Mart store
Wal-Mart Stores, Inc. is the world's largest
retailer and the largest company in the world
based on revenue. In the fiscal year ending
January 31, 2004, Wal-Mart had 256.3 billion in
sales and 8.9 billion in income. Forbes magazine
points out that if Wal-Mart were its own economy,
it would rank 30th in the world, right behind
Saudi Arabia. It is also the largest private
employer in the United States.
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A top American magazine in investing. Forbes
magazine is for the CEO as well as the individual
investor who wants to keep abreast on the latest
in trends, the economy, social and cultural
issues. It is noted for its lists of the richest
men and women in business.
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Global reading Text analysis
While-reading

• Scan the text and decide on how many parts it can
  be divided into.
• Three parts. Notice the use of blank lines/
  double space.
• Questions
• How does the writer introduce the topic?
• How does the writer portray Sam Walton?

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Part Division Main ideas
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Further understanding for Part 1

• Table filling

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Further understanding for Part 1

• Summary Completion

According to Jamie Beaulieus imagination, Sam
Walton, the richest man in the world, should
lead a _____________ life. What he saw, however,
proved that he was wrong. It turned out that the
billionaire, who acquired his wealth by
_________ ________________________________________
, carried on in a very ___________ way.
lavish/luxurious
starting with
a little dime store that grew into a discount
chain
simple/frugal
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Further understanding for Parts 2 3

• Fill in the table

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Further understanding for Parts 2 3

• Fill in the table

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Language Study

• carry on behave or conduct oneself in a
  specific way
• Theres nothing unusual about them. They just
  like everyone else.
• He carries on as if he were a millionaire,
  spending money left, right and centre.

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Language study

• get away with(L15) do without being caught or
  punished
• - If you doing something wrong or risky, you
  do not suffer any punishment or other bad
  consequences because of it.
• Do you think you can playing truant/drunk
  driving/telling white lies/cheating on exams... ?

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Language Study

• bird dogs (L11) dogs which hunt birds
• folk (L14) people in general
• They got married and had kids and lived like
  other folks.

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Language study

• by/from all accounts(L25) according to what
  everyone says
• Michael Gordon/Yao Ming, is , a good basketball
  player.
• Last month China spent 1.25 million dollars
  inviting Brazil football team to play in
  Guangzhou. It was a total failure/waste, by all
  accounts.

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Language study

• blend in/into (L26)
• in ( with sth.) into sth
• - If sb. s into a particular group or
  situation, they seem to belong there or are not
  noticeable, because their behavior is similar to
  that of the other people.
• - As a newly-appointed manager, he was not sure
  whether he could in.
• - The painter ed in with the crowd at the
  art sale.

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Language study

• reserve(L28) order or book keep for a special
  use
• a table/tickets
• - Some seats on the buses are d for the old.

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Language study

• hold to (L45) keep to remain loyal to
• to a belief/habit/view/conviction/ choice
• - John s to his belief that you can succeed in
  due course as long as you work hard.

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Language Study

• steer clear of (L48) keep away from
• - Children are told to trouble-
  -makers/fire/danger
• - Members of the club contro-
• versial issues such as religion.

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Language Study

• liable (L57) likely to (do sth.)
• be to do
• - Do you think the gulf war is to break out at
  the end of this month?

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Language Study

• lay down ( L60) officially establish
• - Dont you know that the school authorities
  have issued a new booklet ing down regulations
  for students?

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Language Study

• and the like ( L72) and other things of the same
  sort
• - Many students are keeping fit through _, _, _,
  and .
• ( jogging, aerobics, weight training)

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Language Study

• cultivate (L72) develop
• ideas/interests/ friendship/the mind/ a taste
  for music/ good habits
• - We should make great efforts to in us the
  habit of speaking English.

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Language Study

• deserve (L80)
• the credit/a better salary/a reward/ /careful
  studying
• The controversial issue is does he to be sent
  to prison for what he did to the bears at the
  zoo?

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Understanding difficult sentences

• (L10) It was nice, but no palace.
• ?The house was nice, but not luxurious.
• (L14) Only in America can a billionaire carry on
  like plain folks and get away with it.
• ?It was only in America that a billionaire can
  live in the same way as ordinary people without
  being disturbed.???????????

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Understanding difficult sentences

• (L36) it buried the Forbes list at the bottom of
  page 2.
• ?The Forbes list was arranged at the bottom of
  page 2 in the Benton County Daily Democrat so
  that it could not be found easily.

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Understanding difficult sentences

• (L75) who was stunned at such generosity after
  the stingy employer he left to join Wal-Mart
• ?who, having left his stingy employer to join
  Wal-Mart, was shocked at such generosity by Walton

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Grammatical structures

• 1. Only in America can a billionaire carry on
  like plain folks and get away with it. (L14)
• ?No billionaire canexcept in Am.
• Ex Only by adopting a cooperative attitude can
  both parties succeed in avoiding a war.
• (see exercise on P46)

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Grammatical structures

• 2. the way theyre treated(L79) how theyre
  treated
• Ex The information highway will have an
  unimaginable impact on people communicate with
  each other.
• His classmates were disgusted at he threw his
  weight around.

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Writing technique use indirect description in
portraying a person

• 1. How does the author reveal Waltons traits?
• (Indirect description)
• 2. Methods of indirect description
• anecdotes, examples, quotes, comparison and
  contrast, etc.

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A summary of the writing techniques

• To make a character portrait convincing, an
  author must refrain from telling readers directly
  what the person is like. Instead, he/she lets
  readers deduce.
• Of all the methods of indirect description, the
  one used most frequently in Text A is quotation.
• The author quotes not only Sam Walton himself,
  but also his townsfolk and colleagues.
• The text begins with an anecdote how waiter
  Jamie Beaulieu had anticipated a lavish mansion
  at the Waltons, only to find an ordinary-looking

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A summary of the writing techniques

• household. This kind of beginning lures readers
  to go on.
• There are other anecdotes, like how Sam Walton
  forgot his wallet and insisted on fetching it to
  pay the local barber and how he lost four
  straight games after a Wal-Mart employee asked
  him a question about pricing.
• Sam Walton is a folksy guy, of which a lot of
  examples are given. Examples of how generous an
  employer he is are also plentiful.

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A summary of the writing techniques

• Jamie Beaulieus anticipation and the reality he
  later found out form a contrast. It reveals Sam
  Waltons down-home characteristics. When retired
  company president Ferold F. Arend compared Sam
  Walton with his previous employer, we appreciate
  further Sam Waltons generosity.

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Post-reading tasks

• Scan Text A and underline all the names
  mentioned.
• Tell who these persons were and mark the words
  they said.
• The quotations are chosen to serve certain
  purposes. What do you think they revolve around?

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Post-reading tasks use synonyms/synonymous
phrases 2-1

• Step 1 Explain the title in your own words
• Step 2 Find out synonyms or synonymous phrases
  for down-home
• Step 3 remember to vary your own writings by
  using synonyms or synonymous phrases.

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Post-reading tasks use synonyms/synonymous
phrases 2-2

• 1. down home simple, (informal use)
• 2.Para 5(L14) carry on like plain folks
• Para 6(L22) folksy ways
• Para 7 (L25) friendly, cheerful, a fine
  neighbor who does his best to blend in,
  never flashy, never throwing his weight
  around
• Para 11(L38) not a front-page person

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Revision of useful expressions

• ?????
• ????
• ????
• ????
• ??
• ????
• (?)???????
• ??,???
• ?????
• ??????

• a dime store
• a plain folk
• a folksy way
• by/from all accounts
• blend in
• throw ones weight around
• a front-page person
• hold firm to
• a celebrity hunter
• on the run

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Revision of useful expressions

• ??,??
• ??,??
• ???????
• ????
• ?????????
• ????????????
• ?????
• ????
• ??,??
• ???

• steer clear of
• make up
• a pep rally
• lay down
• get ideas from the bottom up
• cut prices and margins to the bone
• stock options
• cultivate ideas
• come aboard
• come into contact with sb.

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Activities for Building up your vocabulary

• Classify all the words related to business in the
  text
• Classify all the words related to success
• Classify all the words used to describe a person
• Get yourself familiar with words related to
  values family values, moral values, social
  values, individual values.

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Basic values

• a comfortable life                                
       
• inner harmony
• an exciting life                                  
           
• mature love
• a sense of accomplishment                     
• national security
• a world of peace                                  
       
• pleasure
• a world of beauty                                 
       

• equality
• self-respect
• family security                                   
          
• social recognition
• freedom
• true friendship
• happiness
• wisdom  
• salvation

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I CARE

• I ? Integrity
• C ? Compassion
• A ? Accountability
• R ? Respect
• E ? Excellence

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Remember to ---

• collect stories, news reports, pictures, books,
  or video clips of rich people. Form groups of
  three or four to share what you have collected
  and discuss what values these rich people hold
  dear.
• finish doing all the exercises in Unit 2,
  Integrated Course 2
• finish reading Unit 2, Reading Course 2
• finish listening to Unit 2, Listening Speaking
  Course 2
• and get prepared for Unit 3 The Generation Gap

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for next week

• Topics for you to discuss next week

1.What do you think causes the generation gap?
2.What can be done to solve the problem of the
generation gap?