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Florida Commuter Choice

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... air-time. Leadership ... 2 new PSTA routes were integrated into one trolley route ... Sheila Martin. Bay Area Commuter Services. Diane Poitras. Florida Department ... – PowerPoint PPT presentation

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Title: Florida Commuter Choice


1
Florida Commuter Choice
  • Travel Choices Awards

2
Marketing Excellence Award
  • The Marketing Excellence Award recognizes
    excellence in Florida public transportation-relate
    d marketing implemented within the past two
    years, including, but not limited to
  • Advertising Campaigns
  • Electronic Media
  • Special Events

3
And the Winner is
  • Bay Area Commuter Services
  • for the
  • Way to Go television commercials
  • Project consisted of the writing, casting,
    production and airing of three 30-second
    television commercials.
  • Target audience Generation X and Y (age 18-35)
    employees.
  • Total cost 111,731,
  • 11,655 for production
  • 100,076 for air-time

4
Leadership Award
  • Given to honor a Florida individual who has made
    outstanding contributions to the public
    transportation industry.

5
And the Winner is
  • Jesus Guerra with the South Florida Vanpool
    Program
  • Developed implemented an aggressive 225,000
    marketing campaign
  • 4 billboards along I-95 and US-1
  • Heavy saturation of 30-second radio commercials
    on 4 major stations in English Spanish
  • Print advertisements in local Business journals
    newspapers
  • Wrapping of 4 demonstration vans
  • Development of an array of marketing materials
  • Resulted in 2 dozen new vanpools serving an
    estimated 200 persons daily

6
(No Transcript)
7
Innovative Program Award
  • Given to a Florida Public transportation system,
    commuter assistance program, transportation
    management organization, or other Florida entity
    that has designed and implemented specific public
    transportation-related programs that demonstrate
    innovate concepts or effective problem-solving
    techniques.
  • Program should be of proven value and adaptable
    for use by others.

8
And the Winner is
  • Pinellas Suncoast Transit Authority
  • Suncoast Beach TrolleySM
  • for its
  • Suncoast Beach Trolley Extension
  • 2 new PSTA routes were integrated into one
    trolley route to allow seamless travel on nearly
    all Pinellas County beaches from Pass-A-Grill
    to Clearwater Beach to Downtown Clearwater
  • Aggressive marketing campaign on trolley services
    coincided with the integration
  • Eliminates time-consuming, cumbersome transfers
  • Saves money by eliminating mileage of terminated
    route by reducing printing costs (less
    schedules to print)

9
Florida Commuter Choice Certificate Program
  • Graduating Class of 2005

10
Congratulations!
  • Georgena Bennett
  • South Florida Commuter Services
  • Ciara Elend
  • Bay Area Commuter Services
  • Deborah Freed
  • UNC Chapel Hill
  • Cindy McGeough
  • Bay Area Commuter Services
  • Sheila Martin
  • Bay Area Commuter Services
  • Diane Poitras
  • Florida Department of Transportation
  • Natalie Rush
  • City of Sarasota
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