Are There Business Opportunities for Scandinavian IT Service Companies in Pakistan Case ITUM

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Are There Business Opportunities for Scandinavian
IT Service Companies in Pakistan Case ITUM

• Muhammad Farooq
• MS ICT Entrepreneurship

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Contents

• Introduction
• Methodology
• Scandinavian IT market and ITUM
• Pakistan IT market
• Business opportunities in Pakistan
• Pakistan market analysis for ITUM
• Benefits and challenges in Pakistan market
• Conclusion

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Introduction
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Introduction

• Scandinavia is developed IT market
• Scandinavian IT companies are familiar with
  up-to-date technology
• Looking towards developing countries for new
  business opportunities
• Ambitions to grow internationally
• Mobility in IT business

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Introduction

• Pakistan IT market is developing at the rate of
  50 per annum for last 5 years
• High level of IT optimization is required
• Telecom revolution in Pakistan last 5-years
• Tele-density has now reached around 50
• Customers, Government Initiatives, Neighboring
  countries
• Is IT revolution next???

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Introduction
Are there business opportunities for Scandinavian
IT service companiesin Pakistan - Case ITUM
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Methodology
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Research Methodology

• Scandinavian Market
• Study ITUM documents
• Interview ITUM executives and customers
• Internet research
• Business tools for analysis

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Research Methodology

• Pakistan Market
• Random Sampling
• Surveys and Questionnaire
• Telephonic interviews
• Internet research
• Business tools for analysis

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Scandinavian IT Market and ITUM
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Trends in Scandinavian IT Market

• Outsource IT operations
• Integrating infrastructure and application
  services
• Increase in mobile applications
• IT optimization in government and banking sector

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Trends in Scandinavian IT Market

• Development of portals and integration of
  services
• Security solutions in banking and insurance
  sector
• ERP solutions
• IT applications for business intelligence

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Portfolio of ITUM

• IT Strategies and planning
• IT Infrastructure Services
• IT Security Solutions
• Hardware and Software Deliveries

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Pakistan IT Market
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IT Market Growth in Pakistan
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Success Factors in Pakistan Market

• Reliable
• Experienced
• Long term commitment
• Cost effective
• Quality and standard
• Networking

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IT Market Potential

• Growing market
• Mostly IT companies are working on development
  projects
• Focusing on outsourcing projects
• Only few are working on high level projects
• Not very experienced
• Long term projects

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Business Opportunities in Pakistan
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Potential Customers for ITUM

• Banks and financial institutes
• Government projects
• Educational institutes
• Telecom and MNCs
• Insurance companies

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Highly Demanded IT Services in Pakistan

• Animation
• ERP
• Convergence
• Web 2.0

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Highly Demanded Competencies in Pakistan

• Knowledge process outsourcing (KPO)
• E-commerce and m-commerce
• Open source based converged networks
• Grid computing
• Information technology auditing and risk
  management

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Highly Demanded Competencies in Pakistan

• Business intelligence  
• Software quality assurance and testing solutions
• Triple play service
• SAN solutions
• Project management for long term IT projects

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Pakistan Market Analysis for ITUM
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Market Analysis for ITUM
Threat of New Entry, Entry barrier Defined
niche market -No network
Competitive Rivalry, Low competition Good
reputation High growth -No network -Cultural
issues
Buyer Power, - Low competition High switching
cost -Less number of buyers - Skeptical buyers
Supplier Power, - Good relations with
supplier -High switching cost -Less number of
partner companies
Threat of Substitute, High switching
cost Complete solution Strong brand
name -Existing companies
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Market Demands from ITUM
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Benefits and Challenges in Pakistan Market
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Benefits in Pakistan Market

• Business opportunities
• Government support
• Easy availability of resources
• Off-shoring benefits

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Challenges
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Win Win Situation
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Conclusion
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Conclusion

• Pakistan an emerging IT market
• Scandinavian companies are looking for new market
• Difference in local business culture is a
  challenge
• Win win partnership

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Thanks for Your Attention