Strategize Your Organization

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Strategize Your Organizations Future Perform a
Killer Pest Analysis Danette Shepard, MPA D.R.
Shepard Consulting and Services, LLC
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PEST Analysis

• Plays an important role in creating opportunities
  
• Completely External
• (local, regional, state, federal levels)
• An exercise in totally being aware
• Political
• Economic
• Social
• Technological

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Uses for PEST Analysis

• Strategic planning
• Service or product development
• Marketing
• Evaluation
• Personal Development Planning

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Political

• Funding, grants and initiatives
• Lobbying limitations
• Wars and conflict
• Government terms
• Elections
• Inter-governmental relationships
• Terrorism
• Political Stability
• Political trends
• Governmental leadership
• Safety

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Economic

• Home economy
• Economic trends
• Nonprofit status and taxation
• Interest Rates Monetary Policies
• Do more with Less
• Consumer Confidence
• Job growth and unemployment
• Consumer confidence index
• Cash flow

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Social

• Demographics,
• Population Shifts
• Age
• Social Mobility
• Work/career/attitudes
• Tipping Points
• Health Conscious
• Living condition
• Media Views
• Advertising and publicity

• Fads
• Immigration
• Role models
• Attitudes
• Earning capacity

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Technological

• Core technologies
• Industry focus
• New inventions
• Knowledge transfer
• Life cycle
• technological obsolescence
• Energy use and costs

• Licensing
• Research and evaluation
• Information Technology
• Internet
• Mobile Technology
• Equipment
• Collaboration tools

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Dont Throw the Baby Out with the Bath Water!
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Variation - PESTLE Analysis

• Political
• Economic
• Social
• Technological
• Legal
• Environment

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Legal

• Current legislation
• Future legislation
• Regulatory organization processes
• Employment Law
• Industry specific regulations
• Competitive regulations

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Environmental
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Environmental

• Ecological
• Environmental issues
• Consumer values
• Staff attitudes
• Management style
• Staff morale
• Staff engagement

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Ethical

• Ethical beliefs
• Shared values
• Equitable healthcare
• Conflict of interest
• Lobbying
• Advocacy
• Nepotism

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Variation - SLEPT

• Social
• Legal
• Economic
• Political
• Technological

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Variation - STEEPLE

• Social/demographic
• Technological
• Economic
• Environmental (natural)
• Legal
• Political
• Ethical

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PESTLE Analysis

• A simple technique which can be used in a fairly
  sophisticated way, particularly when combined
  with Risk Analysis, SWOT Analysis, an
  Urgency-Importancy Grid and expert knowledge
  about the organization and its external factors

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Personal Development Planning

• Brainstorm and identify 5-10 things which, based
  on existing knowledge, may change or are likely
  to change over the short term, medium term and
  long term.

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Assess and Evaluate

• Impact
• Affect
• Relevance
• Importance on/to/for you.

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Mind Mapping
PESTL FACTORS
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High Mission Impact Low Viability (Keep, but
contain costs)
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High Mission Impact High Viability (Continue and
growth)
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Low mission Impact Low Viability (Discontinue or
give away)
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Low Mission Impact High Viability
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• Narrowing
• Down the Odds
• the PEST Analysis

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Identify an Action Plan

• THEN
• TAKE
• ACTION