eZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality industry. - PowerPoint PPT Presentation

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eZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality industry.

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What makes the two co-exist is the right kind of marketing of your property. ... segment is an intricate web and maneuvering through the channels is a tough task. ... – PowerPoint PPT presentation

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Title: eZee Hotel Marketing is the newest offering from eZee Technosys Pvt. Ltd. that brings with it profound understanding of the factors that drive the hospitality industry.


1
eZee Hotel Marketing is the newest offering from
eZee Technosys Pvt. Ltd. that brings with it
profound understanding of the factors that drive
the hospitality industry. Having a beautifully
designed, well-maintained hotel with the best
customer service and having a hotel that is
always over-booked are worlds apart. What makes
the two co-exist is the right kind of marketing
of your property.
Today, marketing of your property has gone online
and hotel Internet marketing needs to be the
perfect mix of strategic search engine
optimization, targeted pay-per-click marketing,
and canalized affiliate marketing.
So, lets take a glance with feel and
comprehend the outline of - eZee
Hotel Marketing.
2
eZee Hotel Marketing Worldwide
eZee Hotel marketing services has been used in
more then 86 countries with support centers in 40
countries as on March 2011.
  • Headquarter

- Support Centers
- Services used
3
Hotel GDS Registration
The Global Distribution System (GDS) is currently
the gold standard in high level connectivity in
the hospitality industry worldwide. It offers
seamless connectivity with a vast and complex
network of 500,000 plus travel agents and online
travel portals across the world. GDS registration
allows your property to hog the limelight in
front of millions of potential customers.
eZee Hotel Marketing offers you many benefits
through its expertise in GDS registration and
maintenance. What we offer you is control on your
ROI. eZees GDS Registration service registers
your propertys presence on the global
hospitality map to generate increasing revenue
and boost your bottom line.
4
Hotel IDS Registration
No hotel today can afford to not be on the
Internet Distribution System (IDS). eZee has an
inherent expertise in IDS registration. As
pioneers of the hospitality internet distribution
system through the eZee because eZee understands
the intricacies of marketing your hotel through
the complex channels of the World Wide Web. While
we guide your property to increasing revenues, we
ensure you are never loaded with all the mundane
stuff.
Booking.com
Vianet
Checkin
BookIt
Agoda
Travelocity
Wotif
Expedia
Hotel
eZees IDS services will ensure that these USPs
are highlighted in the best possible manner. With
eZee, IDS Registration and maintenance will
definitely be EASY for you!
5
Hotel Website SEO
Search Engine Optimization in itself is a highly
complex process, but when it comes to hotel SEO,
things become even more complicated. The online
hospitality and hotel segment is an intricate web
and maneuvering through the channels is a tough
task. This is where eZee steps in with its years
of experience and understanding of internet
marketing.
eZee Hotel SEO includes
  1. Web Site Review SEO judgment
  2. Keyword Research and Analysis
  3. Backlink Analysis Reporting
  4. SEO Copywriting
  5. Landing Page Optimization
  6. Search Engine Ranking Reports

We understand that each hotel has its own unique
target market and we concentrate our focus on
ensuring that your website ranks at the top in
searches for this market. We do not guarantee
instant results, but once our results start
showing, they will stay there for a long time.
6
Hotels Paid Search Marketing
Paid search marketing (PPC) is the other side of
the internet marketing coin just as organic SEO
can get you to the top of search engine rankings,
targeted PPC can increase the reputation and
visibility of your websites in your target
markets and bring in massive conversions in the
form of bookings and room occupancy.
eZees expert PPC marketers have years of
experience and hundreds of successful PPC
campaigns under their belts so whenever they
start on your PPC campaign, you can take it for
granted that you will be getting 100 ROI.
At eZee, our PPC market experts do not just bank
on their experience and laurels, they also strive
to constantly upgrade and update their skills
with the new techniques that come into the
market. This gives you that competitive edge to
pt you above the rat race. With eZee Paid Search
Marketing, your property becomes a hot one!
7
Linking Strategies
Having the right linking strategy for your hotel
website is more or less indispensable. Your hotel
website is more than just your web presence it
is the gateway through which visitors will find
your website it is the driver of your occupancy
rates. At eZee we understand this fact. So we
have honed our linking strategy skills to the
sharpest possible edge and now apply this edge to
creating winning Linking Strategies for your
hotel website. We understand the hospitality
business like none other and know every website,
hospitality industry and business directory out
there where having your website link is
important.
This targeted and focused linking approach from
eZee have worked every time for hundreds of
websites, and we can guarantee that with the
right linking strategy from eZee, the importance
and visibility of your hotel website will zoom in
a very short time.
8
Email Marketing Online Promotions
Every business has to be marketed in the right
markets and the hotel business is no exception.
When we talk of online marketing, the focus is
invariably on concentrated email marketing and
online promotions through strategically placed
advertisements.
eZee has developed a specialized email marketing
and online promotion system that is tailor-made
for the hospitality and hotel industry. We have
used our years of experience and understanding of
the hospitality markets to create an email
marketing platform that is perhaps the most
effective one around.
We would suggest e-newsletter campaigns that
reach out to your customers on a regular basis
and keep them updated about developments with
your property. Each of our online promotions and
campaigns are proven ROI generators and we
guarantee that your hotel will see the benefits
of each focused effort.
9
Social Media Marketing
Social media is undoubtedly the current big thing
in online marketing and no website can afford to
stay out of it. As a hotel owner with a website,
you must have a presence on all the major social
media sites out there. However, having a presence
is not enough social media marketing is about
much more than just creating a profile.
At eZee Hotel Marketing, we have studied the
intricacies of social media marketing at its
deepest and understand what it takes to get to
the right audience in the multitude of social
media sites that abound on the Internet. With
social media marketing from eZee, your property
will soon be the centre of the social media world
and you will be enjoying peak occupancy
regardless of the season.
10
Hotel Reputation Management
Having a clean reputation is as important online as it is offline, but managing the same on the Internet is not as easy as it might be in real life. A few negative comments on some obscure website by some unknown competitor and the online reputation of your hotel website is tarnished. It would take months of hard work to restore that. Reputation Management by eZee is more than just keeping your website safe from negative comments it involves continuous monitoring of the Internet and the thousands of websites out there that might have a potential impact on the standing of your website. Our Reputation Management specialists can create a reputation for your hotel or restore a spoiled reputation with equal ease. Depending on the service you require, they have the ability to spread a positive word about your property across the online domain or clear out bad reviews and comments about it posted anywhere.

11
Research Analysis
Working on the Internet to spread word about your
hotel website requires lots of research and
analysis and eZee Hotel Marketing has the perfect
combination of Internet research experts to take
care of this task.
Soon as we take up the project of getting your
website optimized for the Internet, our hotel
Internet marketing experts start researching on
the best methods of reaching out to your target
audience through your website. eZee also
gives you precise Web Analytics Consultation for
perfect tracking of every lead generated for your
hotel through your website or elsewhere. Lead
Management is something that we do with the
highest possible level of accuracy and finesse so
that you are clear at all times about the ROI
that your property is generating and the profits
you are earning by undertaking Internet marketing
via your hotel website.
12
Other hospitality Products Services
eZee FrontDesk Hotel Management
Software www.eZeeFrontDesk.com
eZee BurrP! Restaurant Bar POS
Software www.eZeeBurrP.com
eZee Reservation Web based Reservation
Engine www.eZeeReservation.com
eZee Foodie Online Food Ordering
System www.eZeeFoodie.com
eZee Centrix Channel Management
System www.eZeeCentrix.com
eZee Web Solutions Hotel Restaurant Website
design www.eZeeWebSolutions.com
13
Corporate Headquarter
eZee Technosys Pvt. Ltd.
D-113, ITC, Majuragate, Surat, India. Support
Phone 91-261-4004505 Email
info_at_ezeetechnosys.com Web www.eZeeHotelMarketing
.com
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