http://www.fringer.org/ - PowerPoint PPT Presentation

1 / 13
About This Presentation
Title:

http://www.fringer.org/

Description:

???????????????????????????? Creative Commons ??? Attribution Non-commercial ... way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd... – PowerPoint PPT presentation

Number of Views:28
Avg rating:3.0/5.0
Slides: 14
Provided by: Frin
Category:
Tags: fringer | http | org | shrewd | www

less

Transcript and Presenter's Notes

Title: http://www.fringer.org/


1
???????????????????? ????????????????????????????
??????????????????
  • ???? ????????????
  • http//www.fringer.org/
  • 12 ??????? 2552

???????????????????????????? Creative Commons ???
Attribution Non-commercial Share Alike (by-nc-sa)
????????????????????????? ??????? ????
??????????????????????????????????????????????????
????? ??????????????????????????????????
????????????????????? ????????????????????????????
??????????????????????????
2
??????? Ghost I-IV ??? Nine Inch Nails
3
??????? Ghost I-IV ??? Nine Inch Nails
4
???????
I think the way Radiohead parlayed it into a
marketing gimmick has certainly been shrewd But
if you look at what they did, though, it was very
much a bait and switch to get you to pay for a
MySpace-quality stream as a way to promote a very
traditional record sale. - Trent Reznor, Nine
Inch Nails
  • ???????? 1.6 ????????????????
  • 1 ??????? MP3 ?????????????????? 2008 ??
    Amazon.com
  • 1 ?? electronic chart ??? Billboard
  • 4 ???????????????????????????? 2008 ?? Last.fm

5
Magnatune.com (?????? 2003)
6
?????????? ???????????????????
  • ???????? ?????? ??? Courtney Love
    http//archive.salon.com/tech/feature/2000/06/14/l
    ove/
  • ????????????????? ?????? 4 ??????????????????
    ??????????????????????????? 1 ?????????? ?????
    20 ???????????????????? (royalty)
  • ??? 1 ????
  • ???????????????????? 500,000
  • ?????????????????? 100,000
  • ????????????????????????????? 50,000
  • ???? 170,000
  • ????? 180,000/4 45,000 ????? ?????? 1
    ????????????????

7
?????????? ??????????????????? (???)
  • ?????? 1 ?? ???????????? ?????? 1 ????????
    ??????????????? 2 ???? ???????????????????????
    ??????? 1 ???? ????????? 50
  • ???????????? 200,000 ???????????????? ???????
    300,000 ??????????????????????
    ?????????????????????????????????
  • ???????????????????? 1 ???? (????????????)
    500,000 (?????????????????) 200,000
    (????????????????) 300,000 (??? ?????????????)
    2 ????
  • ?????????????????????????????????? ??? 10
    ??????????????????? 2 ??????? (20) ?????? 1
    ????????????? 2 ????
  • ????????????????? 2 - 2 ????? ????????????
    ?????????????????????????????????????????????
    ??????????????????? 6.6 ????

8
Big Ideas ??? Magnatune
  • ????????????????????? ???????? (shareware)
    ??????????????????????????????????????????????????
    ??????????????????? ????????????
  • ??????????????????????????????????????????????????
    ?????????????????????????????????
    ???????????????????????????????????????????????
    ???????????? ?????????????????????????????????????
    ?????????????
  • ??????????????????????????????????????????????????
    ????? ?????????????????????????
    ????????????????????????????????????????
    ?????????? ??????????????????????????????????
    ?????????????????????????? (??????????????????????
    ????)
  • ?????????????????????????????????
    ??????????????????????????????????? ??????????
    100 ?????????????????????????? Magnatune
    ???????????? ???????????????????
    ??????????????????? ????????????????????????? ??
    sampling ????????????????????????????????
    ?????????????????????????????????

9
?????????????? Magnatune
  • ????????????
  • ??????????????????????? ??????????????????????????
    ??????????????? Magnatune ????
  • ??????????????????????????????????????????????
    ????????? temp track ?????????????????? sample,
    mix match ????? ????????????????????????????
  • ???????????? MP3 ???????????????????????
    ????????????????? CC ????????????-????????????????
    ?-????????????????? ??????????????????????????

10
?????????????? Magnatune (???)
  • ?????????
  • ??????????? MP3 ??????????????????????????????????
    ??? ????????????????? 5 ?????? 18
  • ??????????????????????????????? (????
    ??????????????? ????????, ????????)
    ???????????????????? (sub-license) ??????? 150 -
    5,000 ????????????????????????????????????
    ??????????????????????????? (profit margin)
    ??????????? Magnatune ???????????????
  • ??????? ???????????????????????????
    (merchandise) ???? ???????? ???????? ???????? ???

11
?????????????? Magnatune (???)
  • ???????????????
  • 50 ????????????????
  • 50 ??????????????? sub-license
  • 50 ????????????????????? (???????)
  • ?????????????????????????????????
    ??????????????????????? ? ?????????????? ?
    ??????????????? ?????????

12
????????????? Magnatune
  • ?????? 293 ?? ??????? 646 ??????? ???? 8,872 ????
  • ?????? ?????????????????

13
????????????
  • ??????????????????????????????????
    ?????????????????????????????????????
  • Cary Doctorow, ????????, ??????????????
    Boingboing.net
  • ???????????????? loyalty ?????????????????
  • Premium / collectors edition
  • ??????????? ???? ????????????? ??????? ?????? ???
  • ?????????????????? CC ????? ??? CC ???????
    ??????? ???????????????????????? ??????
    ?????????? ????? ???????????????? ????????????
Write a Comment
User Comments (0)
About PowerShow.com