Strategic Message Dissemination World Bank South Asia External Affairs

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Strategic Message Dissemination World Bank South
Asia External Affairs
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Dissemination Approach

• Focus on impact, results
• Develop strategy with team
• Think about resources for dissemination and
  translation upfront

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Dissemination Model

• Define programs objective and success indicators
• Derive dissemination goals to achieve programs
  objectives
• Elaborate messages that resonate
• Specify timing, format and channels of
  dissemination
• Design and implement Dissemination Action Plan

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Message Dissemination Model
Design and Implement Dissemination Action Plan
Identify Program Objectives
Define Dissemination Goals
Define Messages
Determine Communications Approach
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Program Objectives

• What problem are you addressing?
• How does your program contribute to the solution?
• Avoid duplication
• Choose concrete success indicators
• Define objective

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Dissemination Goals

• Who needs to be convinced?Primary audience
• Who can help/hurt?Secondary audience
• Can participation, dialogue, consultation enhance
  impact?
• Derive Dissemination Goals

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Messages

• What are your main policy recommendations?
• What arguments would resonate?
• Elaborate clear, relevant messages

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Communications Approach

• How to package messages?
• What is the best way to deliver them to your
  audiences?
• What is the optimal timing?
• Specify format, dissemination channels, and timing

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Implementation Action Plan

• Map Out Dissemination Action Plan
• Apply resources, financial human
• Evaluate activities vis success indicators
• Revisit approach to dissemination and incorporate
  lessons learned for future
• Brace for impact