Title: HST 290: US Advertising and Consumer Culture in the Cold War Era: Searching for Sources
1HST 290 US Advertising and Consumer Culture in
the Cold War EraSearching for Sources
- Dr. Tammy Stone-Gordon
- Ms. Beth Kaylor kaylorj_at_uncw.edu
- Ms. Sue Cody codys_at_uncw.edu
2Small Group Discussion
- Do you like doing research?
- Why or why not?
- What confuses/frustrates you most about doing
research? - What questions do you have about conducting
research for this class? - How would you rate your current research skills?
- Strong/Satisfactory/Needs improvement/Poor (Take
a vote.)
3Our plan for the week
- Review Research Guide for this course.
- Explore various finding aids.
- Learn to identify primary sources.
- Become familiar with special services.
- Interlibrary Loan
- Ask a librarian
4How much do you know about life in the US during
the Cold War?
- Where do you plan to start?
5Which finding aids are most useful?
- For books?
- For scholarly articles?
- For government documents?
- For articles written during the time studied?
- For other primary sources?
6Finding Books
- Library Catalog
- local UNCP/FSU
- WorldCat
- 9,000 libraries
- Some databases lead to books
- Cited directly
- Book reviews
7Randall Online Catalog Keyword v. Subject
- Whats the difference?
- What are some useful Subject Heading for
- 1950s consumers?
- Start with a keyword search, then look for
subjects in the records retrieved.
8Keyword/Subject features
- Keyword
- Finds words anywhere in record.
- Look at records to see subject headings.
- Search lots of terms, word variations
- Subject Headings
- Controlled vocabulary
- May not be natural language but may find more
- Hierarchical arrangement helps narrow topic
- Searches only the subject field
9Searching Personal Names
- Keyword searches
- Either order
- Try name variations, e.g., initials
- Author/Subject
- Last name first (Western names)
10Online Catalog links
- Subjects for related items
- Call numbers for related items (usually)
- Library of Congress outline
- http//www.loc.gov/catdir/cpso/lcco/lcco.html
- SuDoc arranges by agency
- Cover, summary, reviews
- Location maps
- Expanding search to UNCCLC
- Repeating search
11Journal Holdings Access
- Follow the citation trail!
- Search your citation
- Does the library have it?
- What format or location?
- What online access?
12Working from a known citation
- Pennock, Pamela. Televising Sin Efforts to
Restrict the Televised Advertisement of
Cigarettes and Alcohol in the United States,
1950s to 1980s. Historical Journal of Film,
Radio and Television 25 (2005) 619-636. H - Boyenton, William H.. Enter the Ladies 86
Proof A Study in Advertising Ethics.
Journalism Quarterly 44 (1967) 445-453. H
13Working from a known citation
- Gros, Robert R. Fifth Freedom, Economic
Freedom. Vital Speeches of the Day 29 (1963)
465-468. H - Buchanan, Nicholas. The Atomic Meal The Cold
War and Irradiated Foods, 1945-1963. History
Technology 21 (2005) 221-249. H
14Database Exploration
- America History Life
- WorldCat
- JStor
- Alternative Press Index
- Project Muse
- Business Source Premier
- Communication and Mass Media
- Search your topic
15Search tips
- And, Or, Not
- And narrows
- Or adds synonyms/related
- Not excludes (use carefully)
- Truncate for word variations
- (diploma diplomacy, diplomat, diplomats)
- Words anywhere or phrase?
- Cold War
16Next Class
- Primary Sources
- What they are
- How to find them
17Questions?
- What will you do when you have questions?
18Ask for help its what we do!
- kaylorj_at_uncw.edu
- codys_at_uncw.edu
- http//library.uncwil.edu/askref.html
19HST 290 US Advertising and Consumer Culture in
the Cold War EraSearching for Sources
Part 2 Locating Primary Sources
- Dr. Tammy Stone-Gordon
- Ms. Beth Kaylor
20Primary Sources
- Dairies, journals, other writings of players
- Eyewitness/Observer accounts
- Memoirs, autobiographies (written later)
- Official documents
- Laws, treaties, reports, orders, transcripts of
proceedings, addresses, etc. - Ads!
21Primary or Secondary?
- Scholarly article on the early development of
television advertising - Text of the 1965 U.S. Supreme Court opinion on
FTC v. Colgate-Palmolive. - An encyclopedia of advertising history.
- Book compilation of cigarette ads.
- A 1985 unauthorized biography of Estee Lauder
by Lee Israel. - Government publication from the Surgeon General
reviewing the history of tobacco ads and their
impact on teen smoking.
22Primary or Secondary?
- Book by a historian about the history of G.I. Joe
action figures. - Collection of transcripts of interviews with ad
executives published in a book. - New York Times clothing ads, found in the New
York Times Archive database. - Wall Street Journal article about the long
tradition of offensive ads in the U.S. - Military recruitment ads, circa 1969.
Chronology of major advertising history events.
23Randall Online Catalog
- Search general headings, use indexes
- Cold War and personal narratives
- Search specific headings or persons
- Harry S. Truman as author
- Look for items not tagged as primary source
- Primary documents may be included in secondary
sources - Eyewitness authors may not be tagged as sources
24Randall Online Catalog
- Standard Subheadings
- Correspondence
- Diaries
- Personal narratives
- Sources
- Treaties
- See guide for others
25WorldCat
- May find items at Randall that catalog search
didnt (records enhanced later) - Finds items for ILL requests
- Rare items not lent
- Rare items may be reprinted available
- Websites included often w/ free access!
26Periodicals and Newspapers
- Readers Guide Retrospective
- New York Times Archive
- Business Source Premier (1965-date)
- PAIS Archive
- Business Periodicals Index (INDEX HB1 .B87,
1958-1995)
27Official Documents
- Foreign Relations of the United States
- U.S. Statutes at Large (laws)
- U.S. Congressional Record
- Lexis-Nexis Congressional
- Monthly Catalog of U.S. Government Publications
- UN Year Book
- Presidential Papers
28Digital Collections
- Digital National Security Archive
- Presidential Libraries
- AdAccess
- John W. Hartman Center for Sales, Advertising and
Marketing History - See the Research Guide for more!
29BibliographiesFollow the trail
- Book-length (Reference Collection)
- Secondary sources (books and journal articles)
- Types
- Classified (easiest to find primary sources)
- Alphabetical
- Footnotes/Endnotes
30Internet Finds
- Advertising Archives (UK)
- Classic TV Ads
- Library of Congress Prints Photographs Online
Catalog - Medicine and Madison Avenue
- Tobacco Documents Advertising Collections
- Truth in Advertising
31Questions?
- What will you do when you have questions?
32Ask for help its what we do!
- kaylorj_at_uncw.edu
- codys_at_uncw.edu
- http//library.uncwil.edu/askref.html