Marketing Online Learning in A Firm Hooked on High-Touch

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Marketing Online Learning inA Firm Hooked on
High-Touch A Fishing Trip
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Todays TripGuide Joan Fee (JLFee_at_Hewitt.com)
Learning Technologies Leader, Hewitt

• The Pond Environs, Issues Solution
• Out Fishin Netting Learning Professionals,
  Leaders and Learners
• The Catch Results Lessons Learned

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The PondEnvirons, Issues and Solution
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The Hewitt PondEnvirons Issues
Never underestimate the importance of people.
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The Hewitt PondSolution

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The Hewitt Pond Selling the Solution

• Approach
• Target
• Timing
• Strategy

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Out fishinNetting Learning Professionals,
Leaders and Learners
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Netting Learning ProfessionalsHigh Touch Day of
Learning
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Netting Learning ProfessionalsDesigners and
FacilitatorsHigh Touch/Medium Touch

• Convert classroom designers
• Court facilitators

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Netting Learning ProfessionalsResults

• Mastered technology
• Formed community
• Experienced QA issues
• Enamored with online

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Netting Leaders High Touch
Our Strategy Bring everything closer to the
work.

The Business / Clients
Hewitt Values
The Work
Learning Development
The Employee (Potential Employee)
Time
Place
Fidelity
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Netting the LeadersMedium Touch Pilot Gems
Across the Pond

• Variety Reach Multiple Niches
• Advanced Excel synchronous/asynchronous
• Writing With Impact
  blended
• Premier Experience, Starting our Course
  learning lab multimedia

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Netting the LeadersResults

• Excitement
• Practical concern
• Missed spots

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Netting LearnersLow to Medium Touch Promotions

• Promotions
• Flash promotion
• Corporate news
• LearningSpace Orientation
• Service Center LRC

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Netting LearnersPersonalize, Support, and
Motivate
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Netting the Learners Results

• Widespread interest
• Support crucial
• Multiple motivations

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The CatchLessons Learned
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The Catch Big Picture Results

• Our Best Catches
• Comfortable learners
• Communities of learners
• Cross-firm use
• Energized learning professionals

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The Catch Big Picture Results

• Things Wed Like to Throw Back
• Technology and QA issues
• More fish than we could handle
• Communication misses

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The Catch Lessons LearnedWhat Wed Do
Differently

• Get leadership champions early
• Prepare for success
• Avoid being mesmerized by the technology
• Give everyone a fishing rod