Education and Outreach: Keys to Energy Efficiency

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Education and Outreach Keys to Energy
Efficiency

• Gail Hendrickson
• Alliance to Save Energy
• Energy Education Forum
• January 5, 2006

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Presentation Outline

• About the Alliance
• Energy Efficiency Americas Greatest Energy
  Resource
• Using Policy, Education Outreach to Drive
  Energy Efficiency
• - Federal Approaches
• - State Local Level Approaches
• - Alliance to Save Energy Approaches

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What is the Alliance?

• NGO coalition of prominent business, government,
  environmental and consumer leaders who promote
  the efficient and clean use of energy worldwide
  to benefit the environment, economy, and national
  security.
• Mission To advance energy efficiency world-wide
  through policy, education, research, technology
  deployment, market transformation and
  communication initiatives.
• Chaired by Senator Mark Pryor (D-AR) and James
  DeGraffenreidt (CEO Washington Gas) with strong
  bi-partisan congressional, corporate public
  interest leadership

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Forging Alliances Business, Govt. Public
Interests

• Alliance enjoys sponsorship by more than 100
  businesses and
• organizations across a broad spectrum of economic
  sectors
• Unique structure with expertise in research,
  policy advocacy,
• education, technology deployment, and
  communications

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U.S. Percentage of Population, Energy
Consumption, and Energy Production
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Growing Gap between Production Capacity and
Demand for Energy
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Why Energy Efficiency?

• Energy Efficiency Extends U.S. Energy Supplies
• CHEAPER
• Each 1 invested in DOEs EE RDD programs 20
  to the economy
• Each 1 invested in EPAs Energy Star program
  75 in energy cost savings and 15 of investment
  in new efficiency technologies
• QUICKER
• In 2001, California cut energy peak use by 13 in
  Seven Months
• CLEANER
• Negawatt produces NO ENVIRONMENTAL FOOTPRINT
• EHANCES SECURITY
• Energy efficiency is a homegrown resource!

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Overcoming Barriers to Energy Efficiency

• Lack of awareness regarding energy saving
  potential of new technologies
• Outmoded concept that efficiency equals sacrifice
• Cost premium of efficiency investments often
  precludes investment
• While rising in the U.S., energy is still
  relatively cheap
• Difficulty in obtaining financing for energy
  efficiency improvements

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Raising the Baseline Federal Approaches

• APPLIANCE STANDARDS IN NEW ENERGY LAW
• Covers 15 additional commercial and residential
  products
• Commercial refrigerators, air conditioners,
  coin-op washers
• Residential ceiling fans, dehumidifiers,
  torchiere lamps
• Directs DOE rulemakings for three products
• Requires DOE to report to Congress every 6 months
  on plans to set all standards for which they have
  missed legal deadlines

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Raising the Baseline Federal and Statewide
Approaches
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Raising the Baseline Federal and Statewide
Approaches
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Motivating Consumers Federal Approaches

• VOLUNTARY PROGRAMS
• Energy Star - a government-backed program helping
  businesses and individuals protect the
  environment through superior energy efficiency.
• About 40 of the American public
• currently recognizes the Energy Star label.
• Regions with active energy efficiency programs
  have recognition levels at or above 60.

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Motivating Consumers Federal Approaches

• TAX INCENTIVES IN NEW ENERGY LAW
• Existing Homes Homeowner tax credit up to 500.
  Available 2006-2007.
• 10 of cost of insulation, doors, Energy Star
  roofs.
• 10 of cost of windows (up to 200 credit).
• Central air conditioners, water heaters, heat
  pumps (300).
• Furnaces and boilers (150 50 for furnace
  fans).
• VehiclesBuyer tax credit for light-duty hybrids
  ranging from 250-3400 depending on fuel
  economy.
• Phased out after manufacturer sells 60,000.
• Also credits for diesel and alternative fuel
  vehicles.
• Existing electric vehicle credit.
• Solar equipment and fuel cells 30 tax credit.

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Motivating Consumers Federal Approaches

• PUBLIC EDUCATION AND OUTREACH
• Energy Efficiency Public Information Initiative
• 90 million/year, five-year authorization for DOE
  to carry out consumer energy savings media and
  advertising campaign.

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Motivating Consumers State Approaches

• Californias Flex Your Power campaign
• Partnership of CA utilities, residents,
  businesses, institutions, government agencies,
  non-profit organizations.
• Campaign Elements
• Retail promotions Comprehensive website
• Electronic newsletter Educational materials
  Advertising
• Results
• Reduced energy consumption at peak by 14
• 33 of residents cut energy use by at least 20

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Motivating Consumers State Approaches

• State Level Tax Incentives
• Green building tax credits (AZ, CA, MD,NY, OK,
  OR)
• State tax deduction for efficiency improvements
  (ID, IN, MT, NV, NY)
• Sales tax exemptions for efficient products (MD,
  MN, OR)
• Residential and business tax credits (OR)

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Motivating Consumers ASE Approaches
Consumer Campaigns Energy Hog Super
Powers Powerful avings The Power is In Your
Hands
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Motivating Consumers ASE Approaches

• Green Schools Program
• Educating students about energy efficiency while
  engaging them in saving energy in their schools,
  operating in 7 states and previously in 3
  countries.
• Hands-on, real-world student learning
• Students, Teachers, and Custodians work together
  to identify and reduce energy waste
• School districts return a of dollars saved back
  to individual schools that saved.
• Green Campus Pilot Program at 10 universities.

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Recommendations for Success

• Make the Case for Energy Efficiency
• Energy Savings --
• Environmental Benefits
• Economic Health and Opportunity
• Avoid Need for New Power Plants
• Personal Responsibility Energy Security
  Sustainable Energy Future
• Create Strategic Alliances, Coalitions
  Partnerships and Involve Key Stakeholders
• Consumer Advocacy Groups Industry Businesses
• Environmental Organizations Policy Makers
• State Governments
• Explore Voluntary Programs and Incentives
• Mandatory Requirements
• Develop Disseminate Tools and Information

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Prescription for Sustainable Future

• Our greatest national energy resource is the
  energy we currently waste.
• Former Energy Secretary Spence Abraham
• Implement National Energy Policy
• To Do List Requires MUCH MORE WORK!!!
• Extend and Expand Federal Tax Incentives
• Enact Meaningful Energy Efficiency Provisions in
  the Transportation Arena
• Continue to Drive State Leadership
• Migrate best policies/best practices
• Organize and support regional initiatives

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Contact Us

• Alliance to Save Energy
• 1200 18th Street, NW
• Washington, D.C. 20036
• Phone [phone]
• Website www.ase.org
• Gail Hendrickson
• Vice President
• Corporate, Communications Government Affairs
• ghendrickson_at_ase.org