BUSINESS GROWTH and CUSTOMER RETENTION

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714.447.4222
I can help you ANALYZE PLAN your advertising
program for optimal effectiveness
BUSINESS GROWTH and CUSTOMER RETENTION THROUGH
ADVERTISING
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222

• YOUR MARKET NEEDS TO KNOW
• who you are,
• what you offer,
• what it can do for them now and in the future,
• and
• why they should buy from you.

This is the job of advertising.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222

• Put NEW LIFE into your advertising program.
• Sharpen, refine, update it.
• Try a new approach, or re-vamp or rebuild.

Enjoy smooth sailing when your goals are in focus.

• Gegauff Advertising and Consulting Services works
  with you to
• Find a NEW PERSPECTIVE when its needed
• Help you make your advertising more EFFECTIVE
• Help your existing agency work more effectively
  FOR YOU.

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Gegauff Advertising and Consulting
Services OFFERS YOU SEVERAL OPTIONS
1. One-Day (and ½-Day) Consulting Services only
With this option, we dont replace your existing
agency or resources. We offer an in-depth
analysis of your existing program which can help
you guide your agency or in-house department and
give you new insights and options.
2. Planning Services only
We construct an advertising plan for you,
including a media schedule with a budget.
3. Full advertising/design services
We offer extensive experience in strategy
development, program planning and budgeting, in
addition to expert design and writing services.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
QUALIFICATIONS
IN-DEPTH EXPERIENCE20 YEARS IN
BUSINESS KNOWLEDGEABLEHIGHLY QUALIFIED AND
AAAAS CERTIFICATED ANALYTICALHELPS YOU SEE
THE FOREST FOR THE TREES PROGRAMMATICADVOCATES
CONSISTENCY QUALITYINSISTS ON IT! SMALLQUICK
TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT
ACCESS TENACIOUSEXPERIENCE IN WEATHERING
RECESSIONS, HANDLING BOOM TIMESAND LOTS OF
IN-BETWEENS
BA, MA American Association of Advertising
Agencies certificated through the USC Graduate
School of Business Gegauff Advertising has been
in business since 1984.
Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS
Are you effectively showing the great
qualities of your products or services?
Can prospects understand your message?
Are you projecting the right message?
Have you chosen the right media and methods?
Enjoy smooth sailing when your goals are in focus.
Are you tracking your leads? Making the best
use of them?
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714.447.4222
ANALYSIS
During any economic time, advertising improves
your competitive edge. During down times, you
can increase your market share by advertising,
while those who cut back on their visibility can
lose their share to companies that do advertise.
When the smoke clears, you will be way ahead.
Enjoy smooth sailing when your goals are in focus.
Ways to GROW sell more to your existing
clients, make it easier for them to buy, get more
clients, sell new products. Advertising helps you
reach your goal.
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714.447.4222
ANALYSIS
If you already have an agency or designer or if
you produce your marketing tools in-house
You can enhance their effectiveness by
contracting with Gegauff Advertising Consulting
Services to

• evaluate your program
• restructure it if necessary
• propose improvements
• work with your existing resources
• confirm that you are on the right track

Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS
If you are a new to advertising
Gegauff Advertising Consulting Services can
evaluate your needs and design a program for you.
Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS

• Typical Advertising Opportunities
• Display ads in trade journals, association
  publications, other print media
• Brochures, fliers, catalogs, invoice inserts,
  cds/dvds, door hangars, radio, tv, video,
  direct mail
• Internet and email
• Publicity and public relations, application
  stories, photos
• Newsletters
• Telemarketing scripts and telephone on-hold
  blurbs
• Sponsorships, trade association memberships
• Trade shows and conventions, private seminars
• Product samples and promotions
• Ad specialties (pads, pencils, pins, useful
  goodies)
• Guest appearances and speeches
• Product education and demonstrations

Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS
One-day and ½-day consultations are
available. This is a single consulting session
for a set fee.

• I will look at all of your existing materials,
  including sales tools and publicity
• examine your media schedule
• have an in-depth discussion with the advertising
  manager or executive of your choice
• and provide you with a written overview/analysis
  of the session approximately 10 days later.

• You will need to prepare for this session by
• assembling all materials involved,
• providing a conference area,
• and scheduling the person(s) who will participate.

GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS
Review and re-evaluate your program on a regular
basis to make sure your ad message is
ON TARGET, going to the RIGHT AUDIENCE, using
the options that are BEST FOR YOU.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS
You may need a big agency with lots of people and
resources. But many companies benefit from a
TRUSTED CONSULTANT to help you hit the ground
running,
with a new idea, a new identity, a second
opinion, or a fast-turn requirement
and when you need to rebalance and make a
critical decision with some new options in
sight.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
ANALYSIS

• I work closely with my clients, and I listen!

• I am here to help and support your needs, and to
  offer new ideas and new perspectives.

• I am not distanced from you by a lineup of
  account reps and hidden graphics people.

Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
PLANNING
Are you making the best use of your advertising
resources?
Before you design, before you sign that space
contract, ........
Enjoy smooth sailing when your goals are in focus.
PLAN!
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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PLANNING
Gegauff Advertising Consulting Services can

• help you plan your program
• or plan it for you

Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
PLANNING
THE NITTY GRITTY IF YOU NEED OR USE
ADVERTISING
... Planning makes it more manageable and
effective.
Enjoy smooth sailing when your goals are in focus.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
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714.447.4222
SUCCESS
Analysis and planning will help you make better
decisions and utilize your advertising
resources most effectively. . .
so youll know where you are when you get
there. Please call me at 714.447.4222
GEGAUFF ADVERTISING AND CONSULTING SERVICES