Minority Outreach: A Model for Community Breast Cancer Awareness

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Minority Outreach A Model for Community Breast
Cancer Awareness

• Juliette Drost Elaine Stanton

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Philosophy

• The ability of those who are priveledged to
  relinquish the locus of control to the group of
  people that carry the disproportionate burden of
  disease. The mark of a successful outreach
  program is the ability of your target group to
  reproduce the same effect you created.

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Philosophy

• To Teach
• And
• Be Taught

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Mission

• To promote awareness about breast cancer
  prevention, screening and disparity through
  culture-specific programming designed to foster
  activism and advocacy among the constituency of
  African American women.

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Building a Constituency
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Goals

• To build community awareness through
  identification of liasons within the economic
  tiers of the African American community.
• To transfer knowledge and skills through a
  culture-specific breast health program that
  combines cultural arts, fellowship and testimony.

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Facilitating Outreach

• Identify a liaison
• Credible
• ComPASSIONATE
• Creative

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Facilitating Outreach

• Credible
• Minority member..or not
• Knowledge of the target group
• Knowledge of preexisting barriers..personally and
  of the target group
• Knowledge of the history of the target group in
  your respective community

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Facilitating Outreach

• Compassionate Experience with a minority group,
  or having an experience as the minority, provides
  a strong reference point for human interaction.
• Creative Work autonomously and outside the
  comfort zone. Leave no stone unturned.

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Facilitating Outreach

• Commitment Theres no glamour in outreach work.
• Do you have the commitment from your institution?
  In what form?
• Who are potential interested constituents?
• Review with your administrators how this can
  interface with mission statements and board
  members.

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Model Facilitator Role

• Host facility recruitment
• Reviews program and facility requirements
• Acts as mentor and support to Host liason
• Reviews marketing and publicity deadlines
• Participates in presentation

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Host Agreement Guidelines

• Incurs responsibility and confers ownership by
• Selecting a date and time.
• Identifying a host liaison volunteers.
• Providing refreshments.
• Creating an atmosphere that conveys the subject
  matter of breast cancer awareness.

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Host Agreement Guidelines

• Identifying women that may want to give
  testimony relative to breast cancer screening,
  diagnosis or treatment.
• Arranging for a cultural/spiritual presentation
  to enhance the experience of the participants and
  promote fellowship.
• Timely promotion of their event.

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Model Presentation

• Build credibility by utilizing your presentation
  as the barrier breaker
• Design to reflect the art culture
• Address national local stats
• Address cultural barriers to care
• Acknowledge and affirm minority
  perspectives/experiences

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Model Presentation

• Intrapersonal dynamics of making a decision about
  healthcare.
• Mammography
• Access and Resources
• Responsibility to share what was learned.
  Invitation to become active participants by being
  accountable to one other woman who wasnt there.

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Should I see a doctor?
Social
Emotional
Structural
Cultural
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Model Cultural/Spiritual

• A cultural, artistic or spiritual presentation
  planned by the hosting facility affirms
  acceptance, conveys familiarity and produces
  atmosphere.

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Model Testimonials

• Breast cancer survivors and women that practice
  annual prevention should be sought out by members
  of the hosting facility. Communication patterns
  and privacy about personal matters and the human
  body vary from culture to culture.
• A powerful barrier breaker

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Model Recognition

• Acknowledging the event with something tangible
  fosters pride and empowerment.
• A time to recognize women for coming forward and
  giving testimony.
• A time to acknowledge the transfer of knowledge
  through a symbolic pinning.

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Model

• Discussion
• Drawings
• Refreshments

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Location

• Primary conduits faith based organizations,
  minority owned businesses.
• Creativeness in collaboration recruitment
  efforts ALWAYS reveals resources.
• Familiar, safe surroundings.

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Budget

• Host donation
• Refreshments
• Giveaways
• Pinning ceremony
• Marketing/Publicity
• Staffing
• Equipment

• 200
• 100
• 50
• 40
• 500/ organization
• Grant stipend/organization
• organization

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Supporting your Program

• Grant funding
• Institutional commitment
• Match Support Program
• Garnering support within the economic tiers of
  minority proprietors/provides the giveaway
  component

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Collaboration

• Interagency
• Divide the work within a community task force
• Grant perks
• Relinquish ownership

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Collaboration

• Minority Community
• Youth involvement
• Minority proprietors
• Local sorority chapters
• Preexisting events/minority sponsored
• Radio hosts
• Womens ministries/conferences

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Outreach Endings

• Evaluation
• Enlist the support of a professional or research
  models to determine what level of intervention
  you want to be committed to.
• Think twice about what action you will be
  responsible for based on the information you
  elicited. Plan your staffing for complete follow
  through.
• Plan for staffing to review, tabulate and collate
  data.

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Outreach Side Effects

• People talk to each other
• Jobs are created
• Organizations are thrilled your the one doing the
  work and gleefully join you in the call to action
• Minority leaders are born
• Youth are mentored

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Pass the Torch you lit
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Outreach Endings

• Outreach efforts to permeate barriers within
  minority cultures are a hope and a direction that
  institutions must find ways to support to reduce
  the disproportionate burden of cancer in our
  communities.