Morocco

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Morocco For Responsible Tourism
14th November, 2007 World Travel Market
Responsible Tourism Day
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Agenda

• Context VISION 2010, a growth dynamic

• A general approach for responsible tourism The
  Moroccan Committee for Responsible Tourism

• Actions committed to

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Context VISION 2010 Growth Dynamic
2001
2010

• From 4.3 million visitors
• From 70,000 beds

• To 10 million visitors
• To 230,000 beds

• The results so far . . .
• 7 million visitors are expected in 2007 against
  6.5 million in 2006
• Tourism now Moroccos No.1 source of hard
  currency
• Source of direct and indirect employment
• Huge investment in infrastructure
• Signature of an Open sky policy with Europe

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For Sustainable Tourism Development
Tourist arrivals to Morocco (in millions)

• Anticipate tourism development beyond 2010
• Development based on the protection of Moroccos
  identity and values
• Development focused on people and their
  environment

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Agenda

• Context VISION 2010, a growth dynamic

• A general approach for responsible tourism and
  The Moroccan Committee For Responsible Tourism

• Actions committed to planned partnerships

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The Moroccan Committee for Responsible Tourism
Tourism Observatory

• Monitoring the Moroccan travel trade

Moroccan Committee for Responsible Tourism

• Identify responsible tourism best practices to
  include in VISION 2010
• Monitor implementation of actions and their
  follow up
• Awareness amongst tourism stakeholders

Objectives
Chairman Minister of Tourism, Handicraft and
Social Economy
Vice Chairman President of the National
Federation of Tourism
Secretary General CEO MNTO
Members Representatives from all national tourism
federations
Public Sector Participants Ministerial department
(Culture, Education, Environment, Justice,
Interior)
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Objectives of the Moroccan Initiative for
Responsible Tourism
The Safeguard of Moroccos cultural heritage
The protection of the environment as well as the
countrys natural resources
The protection of culture, traditions, population
and environment
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Responsible Tourism in Morocco

• 8 landmarks inscribed as World Heritage on
  UNESCOs list
• First festival proclaimed Masterpiece of the Oral
  and Intangible Heritage of Humanity
• Safeguard of craft-related skills

Culture, values, traditions identity of Morocco
Environment

• Putting in place environmental standards eg Blue
  Flag and Green Key
• Strict bid document guidelines for purpose-built
  resort planning

Socio-economic development

• Regional opening up via Pays dAccueil
  Touristique (PAT) and niche products

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General approach implicating all stakeholders
Moroccos Products
Tour Operators disribution networks
Holidaymakers
Ground handlers Tour guides

• Planning

• Marketing

• Sensitizing

• Welcoming

International organisations Associations Minist
erial departments

• Share of best practice, monitor responsible
  tourism related themes, ensure actions
  implementation

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First Steps of the Committee Awareness and
Involvement
Awareness of stakeholders

• The Moroccan Charter on Responsible Tourism

• A Guide to Responsible Travelling

Recognition of involvement

• Responsible Tourism CharterMark

• Responsible Tourism Award

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Holidaymakers Aware While in Morocco

• IN TRANSIT
• Inflight video

Luggage tag labels, video
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The Guide to Responsible Travelling

• Broadening the mind on Moroccos values and
  traditions
• Acceptance of cultural differences and diversity
• Helping to protect the environment
• Taking part in regional socio-economic
  development by adopting a fair trading approach
• Respecting intimacy and dignity

Available to visitors, aimed at
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The Moroccan Charter for Responsible Tourism
Tourism participants commitments
Hoteliers, tour operators, travel agents,
airlines, institutions
Signing up to the Charter was the 1st Step in
Moroccos approach to responsible tourism
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Ensure a Welcome in Line with Responsible Tourism
Principles

• Tour guide training
• Community groups involvement

Tour Guides Training
Federation of Tour Operators Seminars
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Agenda

• Context VISION 2010, a growth dynamic

• A general approach for responsible tourism and
  The Moroccan Committee For Responsible Tourism

• Actions committed to

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Morocco Product Practical development in line
with the set principles
Green key Label (Clé Verte) Environmental
management actions by accommodation providers, in
collaboration with the FEE Blue Flag Label
(Pavillon Bleu) Upgrading and management of
beaches along with neighboring areas in
compliance with the international standards set
by the FEE Marrakech Palmeraie Conservation
Programme The Palmeraie ecosystem enhancement
actions programme. Opening up of an eco-museum as
a means to bolster the programme consolidation
through sustainability and education Azur
Plan-Eco Friendly All bids documents require that
selected developers should comply with strict
regulations in terms of actions related to the
protection of environment and more specifically
to the use of water
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Morocco Product Practical development in line
with the set principles

• Official start up in November 2006
• Organization of an international workshop in
  January 2007
• Setting up of an executive committee in February
  2007 for the implementation of the 2007 pilot
  programme
• Pre-selection of pilot hotels for the
  implementation of the programme Accor Group,
  Atlas Hospitality, CDG and Tikida

Green key
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Morocco Product Practical development in line
with the set principles

• Programme in place since 2005 with the labeling
  of 2 beaches Ain Diab (Casablanca) and
  Essaouira
• 2006 Two new Blue Pavilion awards were granted
  to Achakar Beach (Tangier Asilah) and El
  Haouzia (El Jadida)
• 2007 6 other beaches are subject of submission
  for auditing for the standard.
• Assisting Tunisia for the implementation of the
  programme

Blue Flag
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Morocco Product Practical development in line
with the set principles

• Programme started up in March 2007 for a duration
  of 10 years, with the objective of planting
  430,000 palm trees
• Development project of an eco-museum in the
  Marrakech palmeraie comprising three themes
• Water
• Oasis Garden
• Rammed clay Architecture

Marrakech Palmeraie
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Thank you for your attention