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360 Sports Marketing Introduces

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Scoreboard and fantasy gaming experiences are front and center and best of breed ... The Golfers Network consists of Member websites such as The Back Nine, Henning's ... – PowerPoint PPT presentation

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Title: 360 Sports Marketing Introduces


1
The Future of Sports Marketing is a 360 Degree
Approach
2
Golfers Network
What is the Golfers Network
  • Fans of all levels from first-time / casual
    participants to hard core / passionate users
    need more out of the web
  • Golfers Network has quickly become the choice of
    golfers looking for personally relevant ways to
    consume content and be entertained

3
Golfers Network
What is the Golfers Network
  • By not being tied to one golf property or
    company, we can bring the best of all things golf
    together in one destination
  • Scoreboard and fantasy gaming experiences are
    front and center and best of breed
  • Content is provided by both users and traditional
    content providers

4
Golfers Network
What is the Golfers Network
  • Integration of radio, television and newspaper
  • Local and / or Favorite National Content
  • User Generated Content
  • Social Integration that adds real value

5
Golfers Network
What is the Golfers Network
  • Live leader boards for PGA Tour, LPGA Tour,
    Champions Tour, Nationwide Tour and Regional
    Professional and Amateur Events
  • Customizable leader boards for Club Tournaments,
    including hole by hole live scoring

6
Golfers Network
What is the Golfers Network
  • The Golfers Network consists of Member websites
    such as The Back Nine, Hennings Golf, Missouri
    Golf Association, Gateway PGA and it could
    include your website
  • Drive increased traffic to your website as a
    member of The Golfers Network

7
  • Dynamic Content Email
  • Emails are distributed to over 40,000 golfers in
    the region a minimum of every two weeks during
    the golf season (sometimes weekly)
  • Click thru tracking on hyperlinks
  • For only 2.5 cents per recipient you can
    advertise to over 40,000 golfers customized
    campaigns targeted specific geographic regions
    also available. (Ex 8,000 St. Louis metro
    golfers would cost 280.)

8
Strategic Opportunities List Rental
Dynamic Content Email campaigns sent to
residences in St. Louis County with middle to
upper incomes and an interest in sports. Audience
Size 100,000 peopleCost - 3,000 (3 cents per
recipient) Compared to 4 to 5 for Direct
Mail. We know who opened the message and
clicked through it.
9
Golfers Are
  • Successful Well Educated
  • Average household is 84,300 per year
  • Over 25 have income levels of 100K per year
  • 55 professional / managerial
  • 55 have a bachelors or graduate degree

High-End Consumers
  • Automobiles
  • Own or lease 2.5 vehicles per household
  • 60 purchased a new vehicle in the previous year
  • 23 intend to buy an automobile in the next 12
    months
  • Computer / Internet Users
  • 60 own home computers.
  • Of those 90 also use computers at work
  • 87 of golfers use the internet.
  • 42 use the internet to access golf-related
  • information
  • Electronic Consumers
  • 93 own high-end electronics
  • 79 own a cellular phone
  • Home Owners
  • 80 own at least one real estate property
  • 20 of these own two or more
  • Travelers
  • 80 plan to travel on vacation next year.
  • Of these about 80 said they plan to play golf
    on vacation
  • 40 plan their vacations around golf courses or
    resorts.

10
Golfers Network
Opportunities
Attention PGA Members Would you like a personal
website where you can market your teaching
philosophy, promote clinics, market your golf
course? The Golfers Network will provide you
with a personal website and share the revenue
generated from ads placed on your site. Call
Adam today at 314-443-2458.
  • Targeted advertising to existing golfers for as
    little as 150 per month
  • Complete course directory where course operators
    can modify offers direct to consumers
  • Game Improvement engine where PGA Members can
    place instructional content and be compensated
    for the content
  • Your website can be placed as a member of the
    Network and increase web traffic to your site
  • Join the ad network and earn money from
    advertising placed on your site
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