Event Planning: Tips and Tricks to Increase Net Revenue

1
Event Planning Tips and Tricks to Increase Net
Revenue
Robert L. Goltz, President/CEO Warren County
Regional Chamber of Commerce
2006 Conference Cleveland, Ohio
2
2575 Challenge

• Chambers today
• are looking to change their income ratio to
  operate more like a business.

3
2575 Challenge

• What is your organizations income ratio?
• __ Membership____ Non-dues

4
What goes into having an event?

• Organization
• Chairperson/Committee
• Schedule/Timeline
• Sponsorships
• Marketing

5
Event Organization

• One Place Information
• Books vs. Files management

6
Book Construction

• What Goes Into the
• Event Book?

7
Scheduling

• Schedule your Year
• Create a repetitive Schedule
• Train Your Members
• Break The Rules

8
Generating Event Revenue

• Who is your Sales Force
• for the event?

9
Sponsorships Hot Spots

• Exclusivity on events top sponsorship opportunity
• Logos, Logos, Logos
• Complimentary vs. Free
• Past data on the event
• Contract Marketing Dollars
• Create sponsorships that are sponsor specific.

10
Create multiple marketing pieces for sponsorship
of your events!
11
The Sponsorship needs to be in a contract form.
12
Quick Marketing Tips

• Newsletter
• Email
• Weekly
• Signature Tag Lines
• Telephone
• On-hold message
• Receptionist

• Table tents
• Calendars
• Event Displays

13
Questions?