The Future of Social Networking And Why It Matters To You

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The Future of Social Networking And Why It
Matters To You

• Lev Gonick

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NetGen and the Future of Media

• Will never read a newspaper but attracted to some
  magazines
• Will never own a land-line phone (and maybe not a
  watch)
• Will not watch television on someone elses
  schedule much longer
• Trust unknown peers more than experts
• For first time willing (2005) to pay for digital
  content. Never before.
• Little interest in the source of information and
  most information aggregated.
• Community at the center of Internet experience
• Think not interested in advertising or affected
  by brand, but wrong.
• Everything will move to mobile
• Less interested in television than any generation
  before
• Want to move content freely from platform to
  platform with no restrictions
• Want to be heard (user generated)
• Use IM. Think e-mail is for their parents

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The N-Gen Wants the Internet
Which would you rather do?
Significantly higher than for Xers/Boomers
Source 2007 New Paradigm Global Study (Q825)
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The N-Gen Life Without Technology
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The N-Gen Life Without Technology
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A Generation of Content Creators
Regularly Add or Change Things Online
Source 2007 New Paradigm Global Study (Q640)
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The Rise of Self Organization and the Group
Formally Known as the Audience
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The Power of Collaborative Communities
Blogger.com beats CNN.com
vs.
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• YouTube 10 percent of all internet traffic
  (source Ellacoya Networks)
• YouTube Wikipedia among top brands (source
  brandchannel.com)
• Five of the top 10 websites are social (source
  Alexa)
• Over 100 million blogs exist (source
  Technorati)
• 120,000 new blogs launched every day (source
  Technorati)
• 1.5 million posts per day (17 per second)
  (source Technorati)

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Blogs and social networks are now part of our
daily lives.
comScore MediaMetrix (August 2008)- Blogs
77.7 million unique visitors in the US-
Facebook 41.0 million MySpace 75.1 million-
Total internet audience 188.9 million
eMarketer (May 2008)- 94.1 million US blog
readers in 2007 (50 of Internet users)- 22.6
million US bloggers in 2007 (12) Universal
McCann (March 2008)- 184 million WW have started
a blog 26.4 US- 346 million WW read blogs
60.3 US- 77 of active Internet users read blogs
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The Power of Collaborative Communities
Myspace.com beat MTV.com
vs.
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The Power of Collaborative Communities
Wikipedia.org beats Britannica.com
vs.
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The N-Gen and Democracy
Interactive models of political communication and
a more genuine role in democracy
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