Weber Shandwick Energy

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Establishing UFEMAT as an EU leading player on
logistics
Proposed services to UFEMAT
Weber Shandwick
February 2008
Brussels, 7 March 2008
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Introducing Weber Shandwick

• Leading communications agency with 3,000
  professionals across 82 cities in 40 countries
• - Network expands to 121 offices in 73 markets.
• Ability to integrate public affairs advocacy,
  public relations, issues management, advertising,
  market research
• Access to IPG network of communication companies
  such as McCann Erickson, KRC Research, Jack
  Morton and Future Brand
• Strong links into government officials,
  think-tanks and press in main political capitals
  across the world

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WS network in Europe
Austria BelgiumBosnia Bulgaria Croatia Cyprus Cze
ch Republic Denmark Estonia Finland France
Germany Greece Hungary Ireland Italy Latvia
Lithuania Macedonia Netherlands Norway Poland Port
ugal RomaniaRussia Serbia Slovakia Slovenia Spai
n Sweden Switzerland TurkeyUkraine United
Kingdom
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Introducing Weber Shandwick in Europe

• Unique partner to influence EU decision-makers,
  stakeholders and the media
• Capabilities in all 27 Member States and
  candidate countries
• Pan-European public affairs hub in Brussels
• Leading Energy and Environment Team
• Top class public affairs professionals from over
  20 nationalities (legal, industry, media,
  political, NGO, and public service background) at
  the Brussels office
• Strong track record of successful lobby
  programmes oriented to support business strategies

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Public Affairs capabilities and skills
Roberto Ferrigno VP Public Affairs
Christian Hierholzer Director Public Affairs
Transport Security Nicolas Acker
Technology financial Christian Hierholzer
Consumer Policy Christian Hierholzer
Energy Climate Change Tove Larsson
Environment Patrick van Leeuwen
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Europe matters!

• Up to 80 of national local legislation
  originates from the EU in the environment and
  transport areas
• The EU sets trends and influences the global
  agenda on climate policy
• Climate and Energy, Transport and Environment
  policies the main raison dêtre for the EU
• Increased competition among stakeholders across
  sectors for influence and visibility in Brussels
  on these issues

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Your vision, Europes challenge

• Builders merchants face increasingly logistical
  challenges
• Urbanisation, road traffic congestion, Daily
  obstacles for builders merchants
• Climate Change, Greenhouse gas emissions from
  transport Overall issues of concern where
  builders merchants have a part to play
• UFEMAT to develop a vision of builders merchants
  role over the coming 50 years, mainly concerning
  logistical challenges
• 50 growth in freight transport activity expected
  in the EU from 2000 to 2020
• Total kms travelled in EU urban areas Expected
  40 rise (1995-2030)
• Climate Change Priority number 1 for EU
  institutions
• European Commission has prioritised actions on
  traffic congestion and climate impact of freight
  transport in Logistics Action Plan (Oct 2007)
• Green Paper on Urban Transport (Sept 2007)
  Identifies road congestion as a major problem and
  suggests using clean vehicles and better planning
  for freight delivery

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UFEMATs 50th Congress a unique opportunity!

• 50 years UFEMAT, 50 years Europe
• The EU Logistics Action Plan outlines data
  collection and policy measures with possible
  input from stakeholders
• Obtaining patronage and key speakers from
  relevant European institutions would increase
  UFEMATs visibility towards decision-makers
• UFEMAT will be positioned as key expert and
  player on logistics, an association of reference
• The 50th Congress A platform for further
  activities towards EU decision-makers and
  stakeholders

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How we can assist UFEMAT in this endeavour

• Messaging Further defining and elaborating the
  messaging, themes and format for the Congress
  (focus on link with EU policy agenda)
• Speakers identification Proposing
  issue-relevant high-level speakers from e.g.
  European Commissions DG TREN, European
  Parliaments TRAN Committee, French Presidency of
  the Council,
• Speakers preparation Approaching speakers,
  liaising, preparing briefing notes for speeches,
  
• Events patronage Seeking patronage from EU
  Transport Commissioner Barrot, EP Transport
  Committee Chairman Costa or French Presidency of
  Council
• Media relations programme Drafting press
  release, liaising with EU key national media,
  setting up interviews
• (Possibly) Presentation on EU policy framework of
  relevance to UFEMAT and importance of interest
  representation in Brussels

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Initial suggestions for patrons and speakers
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A stepping stone for further involvement

• Identifying issues of relevance to UFEMAT on EU
  policy agenda
• Mapping out possible allies / opponents on key
  issues
• Formulating UFEMATs messages on leading policy
  and regulatory initiatives Distributing the
  messages throughout UFEMAT members
• Designing a comprehensive advocacy strategy on
  key policy issues
• Communicating the messages to EU decision-makers
  and stakeholders
• Influencing decisions
• Gaining visibility
• Setting the policy agenda
• Promoting the professions interests

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Why Weber Shandwick?

• Unrivalled capabilities on energy, climate
  change, environment and transport policies and
  communications
• Important expertise and client portfolio in the
  construction industry, energy, transport and
  logistics sectors
• Recognised and trusted partner among EU energy
  environment decision-makers
• Having obtained European Commissioners patronage
  for clients communication initiatives (e.g.
  Environment Commissioner Stavros Dimas, Energy
  Commissioner Andris Piebalgs, Research
  Commissioner Janez Potocnik)
• Partnering with influential MEPs to hold
  policy-consultations on key energy and
  environmental issues (e.g. Karl-Heinz Florenz,
  Alejo Vidal-Quadras, Anders Wijkman, Herbert
  Reul, Edit Herczog)
• Facilitating stakeholder dialogue through
  workshops and publications, e.g.
• European Commission DG Energy presentation of
  EUs Integrated Climate Change and Energy
  Strategy at Weber Shandwick in January 2007.
• Partnerships with EU presidencies in the
  elaboration of their reference guides

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Our experience in organising policy events

• Design, preparation and organisation of lunch or
  dinner debates in the European Parliament on
  issues such as energy efficiency, climate change,
  home heating, water use,
• Hosted by high-level MEPs such as Anders Wijkman,
  Adam Gierek, Edit Herczog, Herbert Reul,
• Tailored to the clients needs and adapted to the
  EU policy agenda
• High and qualified attendance
• Opportunities to convey policy messages and
  exchange views with MEPs, EC and Member State
  officials
• Good networking opportunities for clients
• Assistance in organising policy conferences with
  major EU platforms European Sustainable Energy
  Week, Green Week, etc.
• Exhibition stands
• Speaking opportunities
• Side-events

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Contact
Roberto Ferrigno Vice President Public
Affairs Tel [phone] rferrigno_at_webershandw
ick.com
Tove Larsson Account Director Energy and
Climate Tel [phone] tlarsson_at_webershandwi
ck.com
Weber Shandwick Rue Wiertz, 50 1050
Brussels