- Building IP Awareness and Capacity of SMEs - Industrial Property Pre-diagnosis

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- Building IP Awareness and Capacity of SMEs
-Industrial Property Pre-diagnosis

• WIPO-KIPO-KIPA Asian regional Meeting
• JEJU, 13 December 2007

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The National Institute of Industrial Property

• INPI is
• Public institution
• Established in 1951
• Placed under the supervision of Ministry of
  economy, finances employment
• 800 employees
• Budget 180 Millions Euros, self-financed

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Local representations
4 services centraux  Paris, Compiègne, Lille,
Nanterre 15 implantations régionales  Alsace
(Strasbourg), Aquitaine (Bordeaux), Bretagne
(Rennes), Ile-de-France (Paris),
Languedoc-Roussillon (Montpellier), Lorraine
(Nancy), Midi-Pyrénées (Toulouse), Nord-Pas de
Calais (Lille), Pays de la Loire (Nantes),
Provence-Alpes Côte dAzur (Marseille, Sophia
Antipolis), Rhône Alpes (Grenoble, Lyon et Saint
Etienne), Antilles-Guyane (Guadeloupe) 4
représentations internationales  Amérique du
Nord (Washington), Asie du Sud Est (Bangkok),
Chine (Pekin), Maghreb (Rabat)
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INPI is in charge of

• Keeping registers
• Granting industrial property rights
• Informing and training on IP
• Participating in formulating implementing laws
  and regulations on industrial property
• But also
• International representation
• Through CNAC, action on counterfeiting issues

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INPI DIRECT

• More than 136 000 questions got an answer
• More than 16 000 e-mails
• More than 600 calls per day
• Development of a Knowledge data base

Provide better information Training IP
Partnerships Promoting IP
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IP Training
Provide better information Training IP
Partnerships Promoting IP

• CEIPI Certificate of International Studies on
  Industrial Property
• IEEPI European Business and Intellectual
  Property Institute
• 949 initiation training sessions and 77 sessions
  of continuing education on IPR
• 781 hours of awareness session of economic actors
  and research centres in Regions

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Partnerships Actions

• To develop the use of the industrial property as
  factor for economic growth of companies, the INPI
  initiates numerous partnerships
• Conventions with Regions Alsace, Aquitaine,
  Bretagne, Languedoc-Roussillon, Lorraine,
  Midi-Pyrénées, Pays de la Loire
• Conventions with actors of the innovation scene
  ACFCI, OSEO, Réseau Curie, Fédération des
  Industries Mécanique
• Actions near the competitiveness poles
• 40 poles are accompanied by the INPI tools of
  analysis and follow-up of the practices of the
  companies in term of PI, technology watch
  services, awareness and training actions
• participation to Forums on innovation funding
  and competitiveness
• Awareness near Researchers
• 100 000 laboratory books distributed to
  researchers, in the framework of a programme with
  the Ministry of Research

Provide better information Training IP
Partnerships Promoting IP
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IP Promotion Actions
Provide better information Training IP
Partnerships Promoting IP

• INPI implements each year several actions aiming
  at promoting IPR near SMEs
• INPI innovation trophy rewards
• A Small or Medium Enterprise for their
  innovation policy et industrial property policy
• A research center for its capacity to value its
  R D thanks to industrial property
• The  Entretiens de Paris , in partnership with
  Les Echos, HEC and the Senate
• In 2006 IP and Value Creation Adding value
  to intellectual assets of the enterprise
• In 2007 Strategic Management of Intellectual
  Property
• INPI Innovation Meetings offer sectorial and
  forecast analysis from patent applications filed
  near INPI
• January 2007 automobile and environment
• June 2007 image et networks
• Roving Exhibitions
• INPI uses its archives in proposing exhibitions
  to the public, in particular on counterfeiting
  issues
• Since 2006, INPI is partner of Names of
  Innovation , exhibition that pays tribute to 34
  inventors whose invention is named after them

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Industrial Property Pre-Diagnosis

• The pre-diagnosis is conceived as an open method
  for introducing IP to innovative SME that do not
  make yet use of IP
• All the industrial property tools are taken into
  consideration patents, trademarks, designs,
  contracts, licences, documentary searches,
  technology purchase and sale
• Objectives
• Raising the companys awareness
• highlight the importance of an industrial
  property policy for the company
• Propose course of actions
• Pre-diagnosis service is free of charge for the
  SME

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Pre-diagnosis in 4 steps

• signature of an undertaking agreement between the
  INPI and the company
• Information on the company, its sector of
  activity, and its competitors
• Duration 3 hours

Preparation Getting acquainted with the
company Analysis, report drafting Delivery
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Pre-diagnosis in 4 steps
Preparation Getting acquainted with the
company Analysis, report drafting Delivery

• Products, services, processes
• Technology, RD, innovations
• Suppliers, subcontractors, distributors,
• Organization, HR, training
• Financial situation
• Finding out about the players involved in
  industrial property
• Duration ½ day

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Pre-diagnosis in 4 steps

• Presentation of the company, its products and its
  competitive environment
• IP finding and evaluation of IP needs
• Recommendations and competitive advantages of IP
• Summary
• Duration ½ day

Preparation Getting acquainted with the
company Analysis, report drafting Delivery
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Pre-diagnosis in 4 steps
Preparation Getting acquainted with the
company Analysis, report drafting Delivery
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Pre-diagnosis in 4 steps
Preparation Getting acquainted with the
company Analysis, report drafting Delivery
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Pre-diagnosis in 4 steps
Preparation Getting acquainted with the
company Analysis, report drafting Delivery
SECTION IV (Summary)
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Pre-diagnosis in 4 steps

• Oral presentation within the company
• handing over the report is an ideal opportunity
  to expand on the follow-up action called for in
  the pre-diagnosis
• Monitoring the companys practices in terms of
  industrial property will be carried out

Preparation Getting acquainted with the
company Analysis, report drafting Delivery
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Survey On 100 enterprises which benefit of an IP
pre-diagnosis in 2005

• 92 declare a level of satisfaction good or
  excellent
• 80 have a better understanding of IP and of the
  advantages IP could provide to their company

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The survey also gives an insight on what motivate
enterprises to get an IP pre-diagnosis

• The enterprise never applied for a patent but has
  an innovative technical project that it wants to
  protect
• The enterprise is a subcontractor of a big
  company but its niche market is disappearing
  (restructuring, delocalisation), she needs to
  innovate to survive
• The enterprise is victim of counterfeiters, but
  without any IP applications
• The decision makers are curious and want to know
  more

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how French SMEs perceive IPR

• Cons
• Enterprise perceives IP as complex and
  administrative
• Enterprise doesnt see itself as innovative
• Enterprise considers that an IP policy is
  expensive
• Enterprise has no financial strength to defend
  their IP in case of litigation
• Enterprise products have a short life

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how French SMEs perceive IPR

• Pro
• Enterprise is a start-up, she needs to raise
  funds and to use the technical guarantee and
  backing provided by patent
• Enterprise wishes to develop a project in
  partnership and wants to alleviate any possible
  future conflict on the sharing of the rights
• Enterprise gets knowledge that their competitors
  apply for patents and wishes to keep a
  technological advantage

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THANK YOU !