CPC to BISAC Transition

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CPC to BISACTransition
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Agenda

• History
• Accomplishments
• Documents and Discussion
• Transition Plan
• Future

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History
We recognized that the industry was changing,
which meant that our destination needed to change.
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History
We reviewed a map that we believed would point us
in the right direction.
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Goal Maintain or Enhance Current Benefits

• Consumers
• Subject matter identification
• Industry
• Analysis tool for
• Determining bestseller lists
• Measuring and reporting performance
• Market share by category
• Market share growth and decline
• Competitive analysis
• Pricing analysis

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Goal Maintain or Enhance Current Benefits

• Retailers
• Best shelving
• Inventory selection and shelf allocation
• Publishers
• Product development, marketing, acquisition
  strategy
• Media, Librarians, Students, Catalogers, etc.

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History
With these benefits in mind, we mapped a route
that would take us to our final destination.
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Agenda

• History
• Accomplishments
• Documents and Discussion
• Transition Plan
• Future

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Accomplishments

• We have won approval for 34 brand-new BISAC
  codes
• We have won revisions for 72 existing codes
• We have completely changed the face of the
  RELIGION section
• We have narrowed our sub list to 120 BISAC codes
  
• There were over 250 CPC codes
• WAY TO GO!

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How Does BISAC Work?

• Make a recommendation via email to
• leslie.mosher_at_zondervan.com (ECPA
  Representative)
• harbisc_at_btol.com (Connie Harbison, BISG
  Chairwoman)
• Attend the monthly BISG meeting
• Obtain BISG committee approval
• Minimum 100 book rule
• Subject based
• Another appropriate category is not available
• Obtain BISAC board approval
• Collect for next list release
• Goal annual updates

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The BISG Meeting

• If we give this code to you, we have to give it
  to every religion.
• These are subject codes and Bible study guides
  are not subjects.
• Christianity is not the main subject of the
  book.
• These are subject codes and gift books are not
  subjects.
• Use merchandising themes.
• Use merchandising themes.
• Lets do some research on that.
• and finally, Approved.

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Agenda

• History
• Accomplishments
• Documents and Discussion
• Transition Plan
• Future

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BISAC Sub List
VERY IMPORTANT

• The sub list is a small group of codes (120)
  selected from the complete BISAC list (3,000).
• We previously agreed to use a sub list for one
  year to evaluate the impact on data systems.
• What if you dont want the product shelved in the
  Christian section?
• To maintain the benefits of the current category
  structure
• First use a category from the sub list.
• Second use a category from the complete BISAC
  list. Print the second category on the product.

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BISAC Code General Implementation Guide

• Two important modifications from the CPC
  Implementation Guide.
• Visual Use upper and lower case
• RELIGION / Christian Life / Spiritual Growth
• Multiple categories
• Always select from the Christian industry sub
  list first
• If desired, add a second category from the
  complete BISAC list.
• RELIGION / Christian Life / Family
• FAMILY RELATIONSHIPS / Parenting / Motherhood

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BISAC Code General Implementation Guide
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CPC / BISAC Map

• Represents the BISAC codes to which current CPC
  codes can be mapped.
• There are so many new codes that it would be best
  to reevaluate each title rather than use an
  actual data map. For example
• CPC Christian Living / Practical Life / Diets
  Health
• BISAC HEALTH FITNESS / Healthy Living
• BISAC HEALTH FITNESS / Diets

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CPC / BISAC Map

• Some codes do not have a match. These codes need
  to be manually evaluated. For example
• General Interest / Seasonal / Mothers Day
• Church Ministry / Church Life / Program
  Resources
• Gift books
• Most gift books should be listed as REGLION /
  Christian Life / Inspiration
• Some gift books need to move to the CPC Gift
  Category list.
• Journals, calendars, baby books, albums,
  weddings

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BISAC Merchandising Themes

• What are they?
• Frequently requested topics for special store
  merchandising
• Examples Graduation, Mothers Day
• Who uses them?
• Publishers, retailers, online consumers
• How are they transmitted?
• ONIX data feeds
• When are they available?
• Immediately
• Published on the BISG website at
  http//www.bisg.org/bisac/subjectcodes/index.html
  
• Why use them?
• If all ECPA publishers use Merchandising Themes,
  then our industry can identify, retrieve, and
  analyze industry data.

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BISAC Merchandising Theme General Implementation
Guide

• Use TP028 TOPICAL / Christian Interest as the
  first theme.
• Select multiple themes if appropriate.
• Select the theme at the same time as selecting
  the BISAC code.
• Note The implementation guide is an ECPA
  recommendation, not a BISG requirement.

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BISAC Merchandising Themes

• Merchandising themes are not a substitute for
  subject matter.
• They are not visible to the consumer.
• They are not printed on the product.
• If used as outlined, they will aid when analyzing
  data.

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Documents Not Included in the Handbook

• Complete BISAC codes 2006 edition
• Will be published on the BISG website at
  http//www.bisg.org/bisac/subjectcodes/index.html
  
• Available after BISAC board approval
• CPC Education categories (separate from Book
  categories)
• Will be published on the CPSG website in the
  documents library at http//www.cpsg.org/docs/docs
  _finished/cpsgdocslibrary.cfm
• Available AFTER codes are finalized and numbered
  (goal 9-1-06)
• Category definitions (for sub list only)
• Will be published on the CPSG website in the
  documents library at http//www.cpsg.org/docs/docs
  _finished/cpsgdocslibrary.cfm
• Available AFTER codes are finalized and numbered
  (goal 9-1-06)

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Agenda

• History
• Accomplishments
• Documents and Discussion
• Transition Plan
• Future

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Transition Plan

• September 1, 2006 (begin)
• Post to document library (due 9-1-06)
• Review implementation guides
• Begin recoding product or use CPC / BISAC Map
• Recode gift and miscellaneous non-matched
  categories
• Move Education titles to separate education
  category list
• Assign merchandising theme(s)
• January 1, 2007 (end)
• Product recoding complete
• CPC Sunset
• Changes, corrections, questions?
• Email leslie.mosher_at_zondervan.com

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Goal Maintain or Enhance Current Benefits

• Consumers
• Subject matter identification
• (Printed on product, found in online searches)
• Industry
• Analysis tool for
• Determining bestseller lists
• (ECPA to determine)
• Measuring and reporting performance
• (Use of sub list and merch theme)
• Market share by category
• Market share growth and decline
• Competitive analysis
• Pricing analysis

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Goal Maintain or Enhance Current Benefits

• Retailers
• Best shelving
• (Less confusing, more succinct list use of
  sub list and merch theme)
• Inventory selection and shelf allocation
• (Use of sub list and merch theme)
• Publishers
• Product development, marketing, acquisition
  strategy
• (Use of sub list and merch theme for data
  analysis)
• Media, Librarians, Students, Catalogers, etc.
• (Use of sub list and merch theme for data
  search and analysis)

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Outstanding Questions

• How will Bookscan subscriptions be amended to
  include non-RELIGION categories?
• How will historical data be affected?
• Others?

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Agenda

• History
• Accomplishments
• Documents and Discussion
• Transition Plan
• Future

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Future

• Develop definitions (due 9-1-06).
• Evaluate sub list effectiveness (due 1-1-08).
• Continued support of book category transition
  needs (ongoing).
• Develop category approval criteria for BISAC
  (9-1-06).
• Evaluate the viability of Bible category merge.
• BISAC has recognized flaws with their current
  Bible categories and has asked for our help in
  leading them through the change.

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BISACTransition Plan