Examples of Behavioral Interventions

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Examples of Behavioral Interventions

• Wednesday, September 12, 2007
• CSS 387

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Problem 1 Shiloh National Military Park

• Three treatments
• Awareness of consequences
• AC heritage guardian
• AC HG incentive
• Control

Vander Stoep, G. Gramann, J. 1987. The effect
of verbal appeals and incentives on depreciative
behavior among youthful park visitors. Journal of
Leisure Research, 19, 69-83
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Problem 1 Shiloh National Military Park
Vander Stoep, G. Gramann, J. 1987. The effect
of verbal appeals and incentives on depreciative
behavior among youthful park visitors. Journal of
Leisure Research, 19, 69-83
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Problem 2 University Cafeteria Recycling

• Signs
• Old
• New
• Pre-test/post-test
• Questionnaires
• Examination of bins

Werner, C. M., Rhodes, M. U., Partain, K. K.
(1998). Designing effective instructional signs
with schema theory Case studies of polystyrene
recycling. Environment Behavior 30 709-735.
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Problem 2 University Cafeteria Recycling
No effect on general knowledge or attitude
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Problem 2 University Cafeteria Recycling
1 full bin/day
3.5 full bins/day
Large effect on specific knowledge behavior
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Problem 3 Recycling Cans in Academic Buildings

• Focus of study
• Convenience vs. messages
• Methods
• 5 buildings 1 treatment in each
• Posted signs
• Counted cans

Werner, C. M., Stoll, R., Birch, P., White, P.
H. (2002). Clinical validation and cognitive
elaboration Signs that encourage sustained
recycling. Basic Applied Social Psychology,
24(3), 185-203
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Problem 3 Recycling Cans in Academic Buildings
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Problem 4 Deer at Shenandoah
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Problem 4 Deer at Shenandoah

• Goal
• Compare moral and fear appeals
• Effects on beliefs elaboration
• Methods
• Table-top signs

Hockett, K. Hall, T. E. 2007. The effect of
moral and fear appeals on park visitors beliefs
about feeding wildlife. Journal of Interpretation
Research. In press.
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Moral Appeal
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Fear Appeal
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Effect on beliefs Mean responses to items taken
from the moral appeal
Agree
Disagree
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Elaboration Moral message
Agree
Disagree
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Effect on beliefs Mean responses to items taken
from the fear appeal
Agree
Disagree
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Elaboration Fear message
Agree
Disagree
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Unintended consequences
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Problem 5 Coral Damage by Divers

• Approach verbal education
• Methods
• Observed divers for 8 weeks recorded number of
  contacts with coral
• During 5 weeks, gave briefing at end of dive 3
• During 3 weeks, no briefings

Medio, D., Ormond, R. F. G., Pearson, M.
(1996). Effect of briefings on rates of damage to
corals by scuba divers. Biological Conservation,
79, 91-95.
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Problem 5 Coral Damage by Divers
Dark bars dives 1-3 Light bars dives 4-10
(post briefing for experimental groups)
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Problem 5 Coral Damage by Divers
Dark bars dives 1-3 Light bars dives 4-10
(post briefing for experimental groups)