Website Excellence Made Easy

1
Website Excellence Made Easy
CMS for Todays .eduBlack Hole or Expanding
Universe?
Lance Merker CEO/President, WebsiteASP,
Inc October 23, 2006
2
The .edu Challenge
3
Valuable Asset
Enrollment
4
Valuable Asset
Advancement
5
Valuable Asset
Brand
6
Valuable Asset
Identity
7
Trends in Web 2.0

• Noel-Levitz
• E-expectations Research
• 1,018 interviews with rising seniors, June 2006
• 95 confidence interval, /- 3 margin of error

8
Students Want

• Complete a financial aid estimator form (88)
• IM with admissions counselor or student worker
  (72)
• Read blog written by a member of the faculty
  (64)
• Read a blog written by a current student (63)
• Personalize a Web site (62)
• Read profiles of alumni (56)
• Download a podcast (54)
• Subscribe to an RSS or XML feed (45)

Noel-Levitz June 06
9
Students Want
Download the Noel-Levitz Research www.noellevitz
.com/expectations
Noel-Levitz June 06
10
More Than Just The Website
11
Build a Framework!

• Choose the right CMS
• Focus on web standards
• CSS
• Includes
• RSS
• Create multiple RSS feeds
• Start Blogging
• Faculty blogs
• Student blogs
• Parent blogs
• Alumni blogs

12
The CMS Lifeboat Exercise
Key CMS Considerations 1 Will They Use It? 2
Works the Way You Do? 3 Can You Grow? 4 Whats
the Cost of Success?
13
Website Excellence Made Easy
OmniUpdates Focus

• 20 Years in Business
• Focused on Colleges
• Your peers are our partners!
• Leader in web content management
• 450 College University Websites
• 3.0 million web pages

14
Designed For College University Websites
15
How Were Different

• Focus on CONTENT not software
• Simple, familiar tools
• On-Demand solution for quick deployment
• FLEXIBILITY not complexity
• Open architecture
• Support for multiple protocols
• Scales cost-effectively

16
Website Excellence Made Easy
Web Content Management
Web 2.0
OU Campus
OU Alumni
OU OnePage
OU Blogs
OU Faculty
OU Student
17
OU OnePage
Innovative Web Communications Portal

• More flexible than traditional portal
• One Page all of the web
• Unifies web communications
• No hardware, no software
• Works with your current website

OU OnePage
18
Website Excellence Made Easy
Thank You

1) Try It www.omniupdate.com/demo/testdrive 2)
Stop by Booth 3) Reception Tonight
19
Demos!