Social Networks

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Social Networks

• Stefan Decker
• Digital Enterprise Research Institute
• NUI Galway, Ireland

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Social Networking Sites Making Social
Connections Explicit
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Social Networking Sites

• Virtual Communities
• FOAF (the original Semantic Web Origin
  community driven)
• Friendster http//www.friendster.com (13
  million venture funding, Oct. 2003)
• LinkedIn - http//www.linkedin.com (4.7 million
  Venture Funding, Nov. 2003)
• http//www.ryze.com
• http//www.tribe.net (6.3 million in venture
  funding)
• http//www.orkut.com (in affiliation with Google
  (in reality one guy at Google in his free time))

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For Business Purposes LinkedIn.com
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For Social Purposes
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Browsing a Network LinkedIn
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LinkedIn Search Results for Venture Capitalist
I didnt even knowthese people existed Good
technology idea to pitch? ?
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Browsing a Social Network Orkut.com
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Community Building
Create a new Community(Ontology Term)
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Orkut.com Example of a Online Community
Send Message
Discussion Board
Events
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Tribe.net Communities
Create a new Tribe(Ontology Term)
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A Tribe.net Community
Discussion Board
Events Listing
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Privacy Issues Orkut.com

• We may share both personally identifiable
  information about you and aggregate usage
  information that we collect with Google Inc. and
  agents of orkut in accordance to the terms and
  conditions of this Privacy Policy. We will never
  rent, sell, or share your personal information
  with any third party for marketing purposes
  without your express permission.
• Targeted Advertisements anyone?

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Variation wordofmouth

• Idea make background knowledge available
• Connections remain anonymous
• Not based on inivitation
• Did make me very nervous (and caused me to pay
  20)

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Applications Connecting University Alumni

• In just three months, we received over 8,000
  updates to alumni contact information, 2,000 new
  online alumni members, and over 150,000
  connections between alumni. Social Networking
  is helping us realize a dream we have held for
  years -- a virtual community of Stanford alumni.
  Howard Wolf, president of the Stanford Alumni
  Association (October 22, 2003)

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Poor Collaboration Facilities the next step BSCW

• Document storage, organization, and versioning
• Various document metadata
• Synchronous and asynchronous communication

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The Next Step after that The Networked Social
Network Desktop

• The desktop and the network becomes one
• Document exchange and collaboration
• Collarborative ontology and metadata creation and
  sharing

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A Vision for Ireland A Social Network for the
irish People