Exerting Maximum Effort For Minimal Results

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Exerting Maximum Effort For Minimal Results
Creative Card Placing Machine
Overkill Inc.
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Background

• Exchange of Business Cards Is Commonplace in
  Industry
• Marketing Tool / Networking Aid
• Companies Seeking Creative Method Of Accepting
• Business Cards
• Differentiate Themselves
• Display of Creativity

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About Our Sponsor.
GDA Digital Media is an award-winning, dynamic,
creative digital marketing agency that
specializes in communicating ideas and
information through outstanding design integrated
with leading-edge technologies.
GDA Digital Media focuses on creating Impact
Technologies. Impact Technologies are digital
solutions that measurably impact a buying
decision.

• Three areas of focus
• Multimedia Applications
• Internet/Intranet Applications
• Custom Applications

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Problem Description
Needs Develop a device to highlight GDA Digital
Medias functional creativity and celebrate a
clients visit Device will randomly place a
business card on the wall in a method
representative of GDAs imaginative
style Benefit Device will convey GDAs
receptive and down-to-earth approach to
business relations.
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Creative Card Placing Machine
Team 13 Members Jeremy Garey, David Conway,
Evan Kress, Rob Roche Customer GDA Digital
Media Advisor Dr.
Glancey Mission To design, build, and
evaluate an innovative, multi-step
machine that accepts a business card and
places it randomly in a defined area of
the wall. Approach The problem will be
attacked through detailed problem definition
and research. This will
encompass identifying specifications,
contacting customers, prioritizing their wants,
and benchmarking existing solutions. Based
on this iterative procedure, potential
solutions will be developed and evaluated based
on metrics. A prototype will then be
constructed and tested.
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Customers

• Lee Mikles Marketing Manager
• Dick Florchutz President
• GDA Visitors Potential Customers
• Amy Lefton Secretary
• GDA Employees
• OSHA
• Business Card
• Manufacturers

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Top 10 Customer Wants
1. Creative Image 6. Safety 2.
Reliability 7. Low Cost 3. Limited Run
Time 8. Simple Re-loading 4. Customers
Represented 9. Employees Represented 5.
Multi-step 10. Eye-level Operation
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Constraints

• Operate Safely
• Random Placement In Defined Area
• Maximum Cycle - One Minute Thirty Seconds
• Minimum Five Steps
• No Profane, Indecent, Or Lewd Expressions
• Cost Not To Exceed 250
• No Human Intervention After Startup
• Must Include GDA Logo And Spike Image
• Print Must Face Outward
• Designated Wall Area Is 3ft x 3ft
• Must Include A South Park Character

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Benchmarking

• Areas of Concentration
• Rube Goldberg Machines
• Human Interaction
• Placement Options

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Rube Goldberg Machines
Internet Searches provided Necessary
Background Contest Ground rules Numerous
Winning Designs Imaginative Outlooks To
Engineering Problems
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Human Interaction
Benchmarking Topics Bill / Card Acceptors
Conveyor Belt Robotic / Moveable Trays Robotic
Fingers
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Placement Options
Benchmarking Topics Placement Devices Random
Positioning Robotic Arm / Booms
Computer Aided Stamping Machines
Indexing / Grids Labeling Devices Printer
Head
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Budget
Maximum of 250 Bulk of money spent on robotics
and electronics for for random placement GDA
will supply logos , South Park items, etc.
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Schedule
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Conclusion
Developed Understanding Of Problem Identified
Specifications Contacted Customers Prioritized
Wants Benchmarked Existing Solutions Next
Steps Continue Benchmarking Develop
Metrics Develop Possible Solutions