Digital Cities Monterrey, Mexico Traver GruenKennedy Vice President and Chief Evangelist Citrix Syst

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Digital CitiesMonterrey, MexicoTraver
Gruen-KennedyVice President and Chief
EvangelistCitrix Systems
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Digital CitiesMonterrey, MexicoTraver
Gruen-KennedyChairman, Mobile Enterprise Alliance
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Mobile A Definition

• mobile (mo-bil) adj.
• Capable of moving or of being moved Movable
• Changeable in appearance, purpose or function
  Adaptable, Versatile

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Mobile Enterprise A Definition

• The Mobile Enterprise provides workers with
  versatile resources enabling them to move, adapt
  and change to meet business challenges.
• Useful access to enterprise applications and
  information to workers whose locations vary
• Defines IT resources in terms of business value,
  productivity and opportunity cost

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Web Access in Japan

• www terminal use today
• 37 use PCs
• 63 use new devices

Source BBC News
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Trend Drivers

• Moores Law Chip capacity doubles in relation to
  cost every eighteen months.
• Metcalfes Law The value of a network is equal
  to the square of its connections.
• Travers Law The value of a connection is equal
  to a multiple of the application capacity
  available to its users.

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Trend Drivers
Travers Law stipulates that access defines Web
dynamics for

• Information and data
• Application utility
• Infrastructure

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World Leadership

• UN World Food Programme, Rome

• Worlds largest agency providing aid to combat
  world famine
• 8,000 people in 83 operating centres on 5
  continents
• Secure SAP R/3 from a standard Web browser

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Challenges

• Delivering real-time access to mobile users
• Deploying ever-changing application sets
• Connecting remote locations - business offices
  schools,, hospitals and public places
• Maintaining operations without Interruption
• Affordability - lower capital and operating costs

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Impact of Server-based Computing
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The New Architecture

• Server-based computing (SBC) provides access
  solutions giving users the freedom of secure
  mobility.

• Device Independence from server OS and
  application development.
• Improved Deployment Write once, Test
  once, Deploy anywhere.

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Access Defined

• Personal simply make it your own
• Any connection wired, wireless, Web
• Security powerful and painless
• Management production level tools
• Mobility enabled bring access to the person not
  the other way around

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Mission Statement

• The Mobile Enterprise Alliance is an
  international advocacy group formed to promote
  the business value of a mobile workforce by
• educating decision makers,
• fostering best practices and,
• articulating the measurable benefits of
  enterprise mobility.

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MEA Organization

• End-user focused
• Technology neutral
• Non-profit organization
• Headquarters in Geneva, Switzerland

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End-User Benefits

• Central Repository of Information
• Case studies user success stories
• White papers
• ROI benchmarking and cost analysis
• Best practice standards and targets
• Monthly e-mail newsletter
• Membership is free!

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• www.mobileenterprise.org

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www.citrix.com