Not Just Facebook:

1

• Not Just Facebook
• Niche Social Network Sites
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/FacebookAn
dFriends-DC.ppt
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Iowa State University Facebook and
Friends

• Panel Presentation
• 206 Durham Center
• June 19 2009 / 200 PM 3 00PM
• Ames, Iowa

http//www.it.iastate.edu/news/showitem.php?id323
3
! Thank You !

• Marie Mayer
• Communications Specialist  Information
  Technology Services 
• Iowa State University        

4
DISCLAIMER (1)

• The screen prints selected for this presentation
  are for educational purposes, and their inclusion
  does not constitute an endorsement of an
  associated person, product, service, or
  institution.

5
DISCLAIMER (2)

• The views and opinions expressed
• in this presentation are those of the presenter
  and do not constitute an endorsement by Iowa
  State University or its Library.

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Not Just FacebookNiche Social Network Sites

• While Facebook and MySpace are among the
  better-known general online social networks,
  there are an ever-increasing number of online
  networks that have emerged for and within a wide
  variety of groups.
• Among many others, these include networks for
  academe and education, people of color, boomers,
  businesses, LGBT groups, religion, and
  researchers and scholars.
• .
•  

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Not Just FacebookNiche Social Network Sites

• This presentation offers an overview of these on
  other niche online networks and examines the
  potential benefit they may offer to colleges and
  universities and their communities.
•  

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OUTLINE (1)

• Social Networking Services
• Facebook
• NICHE Online Social Networks
• Academe and Education Books
• Boomers Business Lesbian / Gay / Bisexual /
  Transgender People of Color Religion
  Researchers and Scientists

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OUTLINE (2)

• Ning
• Mega-Sites
• News
• Resources

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Social Networking

• A social network service focuses on the building
  and verifying of online social networks for
  communities of people who share interests and
  activities, or who are interested in exploring
  the interests and activities of others, and which
  necessitates the use of software.

http//en.wikipedia.org/wiki/Social_network_servic
e
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Social Networking

• Most social network services are primarily
  Web-based and provide a collection of various
  ways for users to interact, such as chat,
  messaging, email, video, voice chat, file
  sharing, blogging, discussion groups, etc..

http//en.wikipedia.org/wiki/Social_network_servic
e
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Social Networking
Swiss Army Information Tools
http//tinyurl.com/3gjdzw
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Social Networking Sites

• Bebo (AOL)
• Cyworld (KR)
• Facebook
• Friendster
• hi5
• Mixi (JP)

• MySpace
• Orkut
• StudiVZ (DE)
• Tuenti (ES)
• Xiaonei (CN)
• Y! Mash

http//en.wikipedia.org/wiki/List_of_social_networ
king_websites
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June 2007
http//www.wandamere.com/SocialNetworks_WorldMap.p
ng/SocialNetworks_WorldMap-full.jpg
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January 2008
http//tinyurl.com/2ov6gc
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Facebook Overview (1)

• Launched on February 4 2004
• Founded by Mark Zuckerberg at Harvard
• Expanded from Harvard to other colleges and
  universities, then to high schools, then to
  companies, then to any one
• Facebook is the most-trafficked social media site
  in the world (comScore) (01/09)
• Facebook is the 5th most-trafficked website in
  the world (Alexa) (02/09)

http//en.wikipedia.org/wiki/Facebook
http//www.facebook.com/press/info.php?statistics
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Facebook Overview (2)

• Membership
• 200 Million (June 2009)
• Growth
• 7 million (July 2006)
• 9 million (September 2006)
• 14 million (January 2007)
• 36 million (August 2007)
• 68 million (April 1 2008)
• 110 Million (October 2008)
• 150 Million (January 2009)
• 175 million (February 2009)

http//www.wired.com/techbiz/startups/news/2007/09
/ff_facebook
http//www.facebook.com/press/info.php?statistics
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Facebook Growth _at_ ISU

• As of late February 2006 there were nearly 22,000
  registered Facebook users at Iowa State
  University which included 17,230 undergraduate
  students, 3,200 alumni, 374 graduate students and
  nearly one thousand faculty and staff.
• On June 18 2009, there were 41,220 registered
  members of the ISU network

http//www.iastate.edu/Inside/2006/0224/facebook.s
html
http//iastate.facebook.com/networks/
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NICHE Online Social Networking Services

• A Niche Online Social Network can be defined as
  
• An online community whose members share specific
  or focused interests.

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NICHE Online Social Networking Services

• Academe and Education
• Books
• Boomers
• Business
• Gay / Lesbian / Transgender / Bisexual
• People of Color
• Religion
• Researchers and Scientists

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NICHE Online Social Networking Services
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http//www.quantcast.com/
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Academe and Education

• Classroom 2.0
• Ning-based (03/07) http//www.classroom20.com/
  
• Monthly people 11.8 K U.S. Only (01/09)
• EduSpaces (XX/08) Revived
• http//eduspaces.net/
• Monthly people 5.4 K U.S. Only (01/09)
• OpenAcademic (7/06)
• http//openacademic.org/
• Monthly people Not Profiled (10/08)

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CLASSROOM 2.0

• Classroom20.com, is the social network for those
  interested in Web 2.0 and collaborative or
  transformative technologies in education.
• We especially hope that those who are "beginners"
  will find this a supportive community and a
  comfortable place to start being part of the
  digital dialog.

http//www.classroom20.com/
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• With nearly 18,500 members, EduSpaces is
• the world's largest social networking site
  dedicated to education and educational
  technology.
• Membership provides access to news, discussion,
  profiles, and your own file storage

http//www.classroom20.com/
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• Create an intranet. Blog. Podcast.
• Manage a class. Share files. Give students the
  tools to build portfolios that cross academic
  years and curricular disciplines.
• Support teacher professional development.
  Communicate with parents.
• Build a safe social networking environment within
  your school community

http//openacademic.org/
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Books

• Booksconnect (XX/07) http//www.countrybookshop
  .co.uk/ booksconnect/
• Monthly people Not Profiled (01/09)
• ConnectViaBooks (XX/XX) http//www.connectviabook
  s.com/
• Monthly people Not Profiled (01/09)
• Shelfari (10/06)
• http//www.shelfari.com/

Monthly people 48.5 K U.S. Only (01/09)
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• Booksconnect connects readers, authors,
  publishers, independent bookshops, event,
  festival and book group organisers.
• Features include bookshelves, events, bookclubs,
  bookgroups, social networking and discussions,
  book related questions and answers

http//www.countrybookshop.co.uk/booksconnect/
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• ConnectViaBooks provides an environment where
  readers can share their excitement from having
  read a great book and where everyone, through a
  passionate exchange of ideas, information and
  knowledge, can question, learn, grow and emerge
  not only wiser but also having made new friends
  from around the world.

http//www.connectviabooks.com/
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• Shelfari was the first social media site focused
  on books . Its mission is to enhance the
  experience of reading by connecting readers in
  meaningful conversations about the published
  word.
• Shelfari introduces readers to our global
  community of book lovers and encourages them to
  share their literary inclinations and passions
  .

http//www.shelfari.com/
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Boomers

• Boomj (1/06)
• http//www.boomj.com/
• Monthly people 27 K (02/09)
• Eons (7/06)
• http//www.eons.com/
• Monthly people 299 K (02/09)
• TeeBee Dee (9/07)
• http//www.tbd.com/
• Monthly people 92.2 K (02/09)

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• Boomj is a leading niche portal with social
  networking and e-commerce serving Baby Boomers
  (1942-1953) and Generation Jones (1954-1963).
• Boomj integrates content, social networking,
  e-commerce and advertising in health, finance,
  politics, technology, entertainment, travel and
  lifestyle.

http//www.boomj.com/
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• Eons is the place for you to explore your
  passions and interests, keep in touch with
  friends and family, connect with interesting
  people to share life experiences, play games
  to build your brain and challenge others .
• Eons was founded by Jeff Taylor, the creator of
  Monster.com.

http//www.eons.com/
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• TeeBeeDee is a free social network where men and
  women over 40 come to meet new people and make
  new friends.
• TeeBeeDee is a safe place to meet people online,
  explore new interests, share wisdom and
  experience, and enjoy a sense of community with
  people your own age.

http//www.tbd.com/
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Business

• LinkedIn (5/03)
• http//www.linkedin.com/
• Monthly people 19.1 M (02/09)
• Ryze (10/01)
• http//www.ryze.com/
• Monthly people 10.7K U.S. Only (01/09)
• Spoke (XX/XX)
• http//www.spoke.com/
• Monthly people 3.5 M (02/09)

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• LinkedIn is an online network of more than 25
  million experienced professionals from around the
  world, representing 150 industries.
• When you join, you create a profile that
  summarizes your professional accomplishments.

http//www.linkedin.com/
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• Ryze helps people make connections and grow their
  networks. You can network to grow your business,
  build your career and life, find a job and make
  sales. Or just keep in touch with friends.
• They can also join special networks related to
  their industry, interests or location.

http//www.ryze.com/
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• Spoke allows you to find and connect with 40
  million businesspeople at 2.3 million companies.
• Spoke reaches beyond traditional professional
  networks by allowing you to connect with anyone
  in the Network, regardless of whether they are a
  member.

http//www.spoke.com/
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Lesbian / Gay / Bisexual Transgender

• Gays.com (5/08)
• http//gays.com/en
• Monthly people 7.8 K U.S. Only (01/09)
• GLEE (02/07)
• http//www.glee.com/
• Monthly people 523 K U.S. Only (01/09)
• OUTeverywhere (5/05) http//www.outeverywhere.com
  /

Monthly people 6.5 K (01/09)
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• Gays.com is the world's first social networking
  platform that helps you connect to your gay,
  lesbian, bisexual, transgender and straight
  friends.
• The Gays.com features include personal profiles,
  private messaging, image and video galleries and
  friends network .

http//gays.com/en
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• Whether youre gay, lesbian, bisexual,
  transgender, or everyone else, Glee.com is your
  place to meet and connect with members of your
  community around the country. Chat or post photos
  and videos to share your experience.
• GLEE.com premiere social and professional
  networking site for the LGBT

http//www.glee.com/
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• OUTeverywhere offers online gay chat and real
  world social events, providing detailed member
  profiles photo galleries and video profiles
  advanced personal messaging and chat forums
• Our members organise a broad range of events all
  around the UK.

http//www.outeverywhere.com/
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People Of Color

• AsianAve.com (7/97)
• http//www.asianave.com/
• Monthly people 170 K U.S. Only (01/09)
• Black Planet (9/99) http//www.blackplanet.com/
• Monthly people 2.1 M U.S. Only (01/09)
• MiGente.com (10/00)
• http//www.migente.com/
• Monthly people 322 K U.S. Only (01/09)

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• AsianAve.com is your place to meet and connect
  with Asians around the country.
• AsianAve.com is the largest online community for
  Chinese, Japanese, Korean, Vietnamese, Indians,
  and othersthe entire Asian and Asian American
  familyto network, share a social lifestyle, find
  romance, entertainment, and even jobs.

http//www.asianave.com/
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• BlackPlanet.com is your place to meet and connect
  with African Americans around the country.
• BlackPlanet.com is the largest online community
  for Africans, African Americans, Caribbean
  Americansthe entire black familyto network,
  share an urban lifestyle, find romance,
  entertainment, and even jobs.

http//www.blackplanet.com/
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• MiGente.com is the fastest growing English
  language site for the Hispanic community
• Members come from a variety of Hispanic
  backgrounds, with those with Dominican, Mexican,
  and Puerto Rican among with the higher
  representation.

http//www.migente.com/
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Religion

• MyChurch (9/06)
• http//www.mychurch.org/
• Monthly people 125 K U.S. Only (01/09)
• Muslim Spaces (12/06)
• http//muxlim.com/
• Monthly people Not Profiled (01/09)
• Shmooze (2/06)
• http//www.shmooze.com
• Monthly people Not Profiled (01/09)

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• MyChurch.org is a free online tool for churches
  to extend their communities between Sundays.
  30,000 churches have created a social network for
  their congregation using MyChurch
• Each church community on MyChurch has tools
  specifically designed for a church to engage its
  members .

http//www.mychurch.org/
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• Muxlim is the world's largest Muslim social media
  website reaching tens of millions of visitors
  from over 190 countries.
• Our vision is to connect the world's Muslim
  communities to each other, and to the wider
  world, through shared online experiences. 

http//spaces.muxlim.com/
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• Shmooze is an online platform for social
  networking that people and organizations can
  customize to make connections with each other, to
  collaborate on projects, and to share content in
  a controlled and easy-to-manage way.
• Members also can enjoy access to a variety of
  high quality content about Israel and Jewish
  culture, .

http//www.shmooze.com
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Researchers and Scientists (1)

• BiomedExperts (1/08)
• http//www.biomedexperts.com/
• Monthly people 252 K U.S. Only (01/09)
• Muse The National Internet2 K20 Initiative
  Online Social Network (4/08)
• http//k20.internet2.edu/
• Monthly people Not Profiled (01/09)
• Nature Network (2/07)
• http//network.nature.com/
• Monthly people 6.3 K U.S. Only (01/09)

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Researchers and Scientists (2)

• Pronetos The Social Network For Scholars
  (10/07)
• http//pronetos.com/
• Monthly people Not Profiled (01/09)
• ResearchGATE Scientific Network (5/08)
• https//www.researchgate.net/
• Monthly people Not Profiled (01/09)

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Researchers and Scientists (3)

• SciSpace The Social Networking Site For
  Scientists (4/07)
• http//www.scispace.net/
• Monthly people Not Profiled (01/09)

http//scitechnet.blogspot.com/
80

• BioMedExperts is an online community that
  connects biomedical researchers to each other
  through the display and analysis of the networks
  of co-authors with whom each investigator works
  to publish scientific papers. It allows
  scientists and researchers across organizations
  the ability to share data and collaborate in ways
  never before considered.

http//www.biomedexperts.com/
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• Muse is a social utility that connects you with
  Internet2-enabled technologies and educators in
  your region and around the globe.
• Learn how next-generation Internet applications
  are being used everyday to inspire educational
  excellence.

http//k20.internet2.edu
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• Nature Network is the professional networking
  website for scientists around the world. It is
  an online meeting place where you and your
  fellow scientists can gather, share and discuss
  ideas, and keep in touch. 
• Scientists can also benefit from interactions at
  the local level (e.g., Boston and London).

http//network.nature.com/
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• Pronetos exists to connect scholars and their
  institutions and facilitate production of
  scholarly work. We offer a complementary set of
  products and services to help scholars
  collaborate, publish, and archive their
  scholarship. We remove technological barriers so
  scholars and researchers can focus on producing
  research in their respective fields.

http//pronetos.com/
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• ResearchGATE is a new free of charge Science 2.0
  platform designed for the need of researchers.
  With this new platform we want to change the
  world of science by providing a global and
  powerful scientific web-based environment, in
  which scientists can interact, exchange knowledge
  and collaborate with researchers of different
  fields.

https//www.researchgate.net/
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SciSpace The Social Networking Site For Scientists

• SciSpace.net is a new collaborative tool
  established by NIEeS, designed to serve the needs
  of science.
• SciSpace.net uses the Elgg software, which is
  more commonly used to support learning
  environments.
• SciSpace accounts are obtained by invitation from
  an existing member.

http//scispace.net/
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(1)

• Ning is an online platform for users to create
  their own social websites and social networks,
  launched in October 2005. Ning was co-founded by
  Marc Andreessen and Gina Bianchini.
• Ning means "peace" in Chinese, as explained by
  Gina Bianchini on the company blog and it is also
  a surname in Chinese.

http//en.wikipedia.org/wiki/Ning
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(2)

• Ning hopes to compete with large social sites
  like MySpace and Facebook, by appealing to users
  who want to create networks around specific
  interests or have limited technical skills.
• The unique feature of Ning is that anyone can
  create their own custom social network for a
  particular topic or need, catering to specific
  audiences.

http//en.wikipedia.org/wiki/Ning
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NICHE Online Social Networking Services

• Ning http//www.ning.com/ (10/05)
• Monthly people 6.2 M U.S. Only
  (01/09)

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(3)
One Million Plus Social Networks on Ning! (04/09)
http//about.ning.com/press.php
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(4)

• Business
• Education
• Engineering
• Extension

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Business

• Black Business Women Online
• http//sistapreneurs.ning.com/
• Sta.rtUp.Biz - The Small Business Social Network
  http//sta.rtup.biz/
• TalentBar Human Resources and Recruiting
  Community
• http//recruiters.ning.com/

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Education

• ACS Division of Chemical Education Network
• http//divched.ning.com/
• NextGen Teachers
• http//nextgen.ning.com/
• Sustainability Education Network
• http//dansnetwork.ning.com/

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Engineering

• Electrical Engineers
• http//eleceng.ning.com/
• Engineering Exchange
• http//engineeringexchange.ning.com/
• Society of Environmental Engineers
• http//seemoscat.ning.com/

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Extension

• Essentials of Marketing (UC-Berkeley)
• http//ucbmarketing.ning.com/
• UC San Diego Extension
• http//ucsdextension.ning.com/
• University of Minnesota Extension Youth Work
  Institute
• http//youthworkinstitute.ning.com/

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Mega-Sites (1)

• Find A Social Network
• http//findasocialnetwork.com/
• Social Networking God 350 Networking Sites
• http//mashable.com/2007/10/23/social-networking
  -god/
• Social Networking Sites In Education
• http//socialnetworksined.wikispaces.com/

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Mega-Sites (2)

• Trust In Web Based Social Network
• http//trust.mindswap.org/cgi-bin/relationshipTa
  ble.cgi
• Wikipedia / List Of Social Networking Websites
• http//en.wikipedia.org/wiki/List_of_social_netw
  orking_websites

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News (1)

• Internet - Social Networking Latest News
• (Feedzilla)
• http//www.feedzilla.com/news-archive/
  internet/2007-11-11-social-networking.html
• Mashable
• http//mashable.com/
• Social Networking (Yahoo ! News)
• http//news.yahoo.com/topics/social-networking

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News (2)

• Social Networking - Latest News
  http//www.masternewmedia.org/social_networking.h
  tm
• Social Networking Watch (Mark Brooks)
• http//www.socialnetworkingwatch.com/
• Social Networking Watch News Network
• http//www.socialmedian.com/network/
• social-networking-watch

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News (3)

• Social Networking Watch (Mark Brooks)
• http//www.socialnetworkingwatch.com/
• Social Networking Watch News Network
• http//www.socialmedian.com/network/
• social-networking-watch

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• The Best Way To Predict The Future Is To Invent
  It
• Alan Kay
• Palo Alto Research Center (PARC) Meeting / 1971

http//en.wikipedia.org/wiki/Alan_Kay
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Alan Kay

• American computer scientist, known for his early
  pioneering work on object-oriented programming
  and windowing graphical user interface design
• Conceived the Dynabook concept which defined the
  basics of the laptop computer and the tablet
  computer

http//en.wikipedia.org/wiki/Alan_Kay
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Resources
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http//nichesocialnetworksites.blogspot.com/
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http//www.facebook.com/group.php?gid33724644068
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http//scitechnet.blogspot.com
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http//onlinesocialnetworks.blogspot.com/
131

• Not Just Facebook
• Niche Social Network Sites
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/FacebookAn
dFriends-DC.ppt
132

• Not Just Facebook
• Niche Social Network Sites
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/FacebookAn
dFriends.ppt
133

• Not Just Facebook
• Niche Social Network Sites
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/NotJustFac
ebook.ppt
134
Iowa State University Library Spring
2009 Seminar Series

• 192 Parks / Seminar Room
• Iowa State University Library
• February 25 2009 / 315 PM - 430 PM
• Ames, Iowa

135
http//www2.lib.iastate.edu/video/homepage.html
136

• Not Just Facebook
• Online Social Networks For Libraries
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/IL2008-DC.
ppt
137
Internet Librarian 2008 Beyond 2.0
User- Focused Tools Practices

• Monterey Convention Center / Colton III
• October 18 2008 / 130 PM - 430 PM
• Monterey, California

http//www.infotoday.com/IL2008/
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A Face(book) In The Crowd

• Online Social Networks For Engaged Learning
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/FacebookIn
TheCrowd.ppt
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Iowa State University Library
Spring Seminar Series

• Parks Library Room 192
• April 23 2008
• 315 PM - 430 PM

140
http//www2.lib.iastate.edu/video/homepag
e.html
141
Facebook 101

• An Introduction to Online Social Networking and
  Its Potential for Education

Gerry McKiernan Science and Technology
Librarian Iowa State University Library Ames
IA gerrymck_at_iastate.edu
http//www.public.iastate.edu/gerrymck/Facebook10
1.ppt
142
Center for Excellence in Learning and Teaching

• Facebook 101 An Introduction to Online Social
  Networking and its Potential for Education
• Over the past few years some colleges and
  universities have begun to recognize online
  social networking sites as virtual communities
  that offer opportunities for their faculty to
  interact more directly with students. In this
  presentation, we will provide an overview of
  Facebook, a major Web-based social networking
  site describe its major features and
  functionalities and profile several local and
  national projects that have utilized Facebook for
  engaged instruction and learning.
• Gerry McKiernan
• Associate Professor Science Technology
  Librarian Tuesday October 23 2007  100
  300 PM
• 2030 Morrill Hall

143
In Your Face(book)

• Social Networking Sites
• for Engaged Library Services
• Gerry McKiernan
• Science and Technology Librarian
• Iowa State University Library
• Ames IA
• gerrymck_at_iastate.edu

http//www.public.iastate.edu/gerrymck/LITANation
alForum2007.ppt
144
LITA National Forum 2007October 4-7 2007
Marriott City Center, Denver, Colorado
145
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!!! Thank You !!!
Source For Your Attention
147
June 22 2009 1200
Corrected Revised FINAL
http//www.public.iastate.edu/gerrymck/FacebookAn
dFriends-DC.ppt