E-commerce fundamentals

1
E-commerce fundamentals

• Objectives
• By the end of the lecture students should
• Appreciate the changes in trading patterns
  enabled by E-commerce
• Understand the main business models of E-commerce
• Appreciate the different revenue models available
  through E-commerce

2
E-commerce fundamentals

• The E-commerce environment
• The E-commerce marketplace
• Business models for E-commerce

3
E-commerce fundamentals

• E-commerce environment
• Macro-environment
• Micro-environment

4
E-commerce fundamentals

• E-commerce marketplace
• Business-to-consumer (B2C)
• Business-to-business (B2B)
• Consumer-to-business (C2B)
• Consumer-to-consumer (C2C)

5
E-commerce fundamentals

• Marketplace channel structures
• Disintermediation
• Reintermediation
• Countermediation
• Infomediary

6
E-commerce fundamentals

• Types of portal
• Access
• Horizontal
• Vertical
• Geographical
• Marketplace
• Media type

7
E-commerce fundamentals

• Electronic marketspace
• Sell-side
• Buy-side
• Marketplace

8
E-commerce fundamentals

• Electronic marketspace
• Negotiated deal
• Brokered deal
• Auction

9
E-commerce fundamentals

• Electronic marketspace
• Fixed price
• Pure markets
• Barter

10
E-commerce fundamentals

• Online auctions
• Price discovery
• Efficient allocation mechanism
• Distribution mechanism
• Coordination mechanism

11
E-commerce fundamentals

• Online auctions
• Forward, upward
• Reverse, downward

12
E-commerce fundamentals

• Business models for e-commerce
• Operation arena
• Value chain position
• Value position
• Revenue models
• Representation

13
E-commerce fundamentals

• Business models for e-commerce
• Marketplace position
• Revenue model
• Commercial arrangement

14
E-commerce fundamentals

• Start-up companies
• Dot-coms
• Clicks and mortar
• Assessing dot-coms

15
E-commerce fundamentals

• Valuing dot-coms
• Cost of acquiring customer
• Contribution margin per customer
• Average annual revenues
• Total number of customers
• Customer churn rate

16
E-commerce fundamentals

• Dot-coms
• Concept
• Innovation
• Execution
• Traffic
• Financing
• Profile

17
E-commerce fundamentals

• Dot-coms
• End of the affair
• Impact

18
E-commerce fundamentals

• Summary
• E-business environment
• E-business marketplace
• Disintermediation
• Business models
• Start-ups

19
E-commerce fundamentals

• Objectives
• Appreciate the changes in trading patterns
  enabled by E-commerce
• Understand the main business models of E-commerce
• Appreciate the different revenue models available
  through E-commerce