Our Lines

1
Our Lines
nutriVAL (nutrition AND value)
perFORM (for older pets)
PROTECT (with built-in flea/tick/heartworm
protection)
and re-brand collars, leashes, cages, accessories
and toys
2
Senior Management Team

• Andrew Au
• Anthony Bailey
• Karen Gunn
• Annamalai (Malai) Muthupalaniappan
• Sherrie Richer

3
Agenda

• Market size
• Major competitors
• Product costs
• Distribution and retail
• Future possibilities

4
Market Size

• The Canadian Market is 27 million people
• 8 million households have cats and another 8
  million have dogs
• Annual sales over 30 billion in North America
• Our market share is 20
• Our annual revenues are 400K

5
Market Size

• Target market

6
Major Players

• Major players
• Dog Food
• Pedigree
• Purina
• Iams
• Kibbles N Bits
• Alpo
• Cat Food
• Whiskas
• Purina
• Friskies
• Iams

7
Product costs

• COGS 25 of net sales - rising
• Avian Flu
• BSE
• Labour 20 of net sales

8
Distribution

• Outsourced
• Dedicated contract surface carrier
• 4 regions

9
Retail

• Independent and chain retailers
• Partners
• Alliance

10
Future possibilities

• Aiming to increase market share by 15 over next
  5 yrs
• Through
• RD
• Soy
• New product development
• Diet food
• Online sales
• Outsource packing department