United States Power Squadrons

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United States Power Squadrons

• Strategic Plan
• Guiding the Way for USPS

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Elements of the Plan

• Mission
• Vision
• Beliefs
• Issues

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Elements of the Plan

• Strategic Goals
• Guiding Statements
• Strategies

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Elements of the Plan

• Organizational Goals
• Measurements

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Process to Develop the Plan

• March 2000 - The National Bridge and the
  Operating Committee committed to an 18-month
  process to develop a plan
• All members of USPS must have the opportunity
  for input into the plan. Operating Committee

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Member Feedback and Input Opportunities

• Fall and Spring District Conferences
• Squadron Commanders and Executive Committees
• National Committees
• Web site
• Articles in the Ensign

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Chief Commander
Lance J. Jensen, SN

• USPS needs a strategic plan to help direct our
  efforts and to keep our focus.
• We need tools to help us choose which projects
  best fit our mission and vision.

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Mission

• USPS Mission is ..
• to promote recreational boating safety
  through education and civic activities
  while providing fellowship for our
  members.

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Vision

• USPS will be ..
• recognized as the leader for improving boating
  safety through outstanding educational programs
  and civic activities and
• strong, with a growing membership and increased
  member satisfaction.

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Organizational Beliefs

• Educated boaters are safer boaters
• USPS must maintain a quality educational program
• Membership in USPS enhances boating enjoyment

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Organizational Beliefs

• Participation fosters creativity,
  accomplishment, and member satisfaction
• Together everyone accomplishes more
• Change is necessary for continuing success

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Organizational Beliefs

• Members need to be recognized for their
  contributions and accomplishments
• Civic activities provide substantial benefits to
  the boating public

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Organizational Beliefs

• USPS social activities enrich members lives and
  foster lifelong friendships

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Strategic Issues

• Awareness
• Education
• Communications
• Leadership

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Strategic Issues

• Member Involvement/Retention
• Membership
• Government

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Awareness

• Strategic Goal .
• Expand awareness of USPS through increased public
  relations and marketing

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Awareness Guiding Statements

• Focus on awareness activities with special
  emphasis at the squadron level
• Activities need to target the general public and
  recreational boating interests

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Awareness

• Organizational Goal.
• Increase public awareness of USPS

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Education

• Strategic Goal.
• Address the diverse educational
• needs of members and potential members

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Education Guiding Statements

• Develop materials and programs that address the
  individuals styles of learning (visual,
  auditory, hands-on)
• Publish the materials in a variety of modes
  (print, video, electronic, Internet, etc.)

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Education

• Organizational Goals.
• More than 22 of members complete an internal
  education course per year
• Teach one public boating student per active
  member per year

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Communications

• Strategic Goal.
• Improve, simplify and expedite
• two-way communications throughout the
  organization

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Communications Guiding Statement

• Focus on.
• dissemination of information
• consolidation and simplifications of forms
• develop and expand electronic information (forms,
  educational materials, etc.)

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Communications

• Organizational Goals.
• Maximize the use of information
• technology
• Simplify USPS procedures

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Leadership

• Strategic Goal.
• Better prepare officers and encourage leadership
  skills

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Leadership Guiding Statement

• Focus on improving on going leadership
  development especially
• at the squadron level

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Leadership

• Organizational Goal
• To foster leadership interest
• throughout the organization

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Member Involvement

• Strategic Goal.
• Evaluate member activities and benefits to
  promote member satisfaction

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Member Involvement Guiding Statement

• Focus on the areas of.
• social and on-the-water activities
• educational opportunities
• civic involvement
• family participation
• committee involvement
• member services

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Member Involvement

• Organizational Goals.
• Maximize the involvement of families in USPS
  activities
• Expand fellowship opportunities

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Membership

• Strategic Goal.
• Evaluate the definition of membership to promote
  growth and retention

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Membership Guiding Statements

• Examine to simplify membership
• classifications
• Evaluate our membership prerequisites for
  relevance
• Look to promote a broader demographic
• membership mix.

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Membership

• Organizational Goals.
• Net active membership growth greater than 3 per
  year

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Government

• Strategic Goal.
• Be proactive on governmental issues and
  regulations that affect USPS and the boating
  public

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Government Guiding Statement

• Taking a leading role in monitoring
• and responding to proposed recreational
  boating legislation and memorandums of
  understanding.

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Strategic Planning Task Force

• 20 members representing all aspects of USPS
• Met at the Fall GB in Baltimore to produce the
  first draft
• Produced 4 drafts in 7 months

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Strategic Planning Task Force Members

• Stf/C Darrell Allison, AP D/C Steven Johnson, AP
• R/C John Alter, SN P/D/C Scott Keeney, AP
• D/C William Bellinger, SN P/C/C Richard Miner,
  SN
• Mary Catherine Berube P/D/C Alta Mullins, SN
• R/C Frank Dvorak, SN R/C Currie Munce, SN
• Stf/C Ronald Friedman, AP P/V/C Lorin Myers, JN
• D/C Robert Fries, JN Stf/C Robert Rayburn, SN
• Stf/C Patricia Governale, SN D/Lt/C Marilyn
  Rose, P
• P/D/C David Hinders, SN P/D/C Donald Stark, SN
• D/C William Husted, SN P/R/C Warren Stevens, SN
• Facilitator P/D/C Roby Schottke, SN

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USPS Strategic Plan

• What do we stand for as an organization?
• Where do we want USPS to be in the future?
• How do we get there from here?

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Strategic Planning Phases

• Phase I Development (2000 - April 2001)
• Phase II Implementation ( Spring 2001)
• Phase III Monitor and Adjustment
• (Spring 2002)
• Phase IV Renewal (Spring 2005)

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• USPS
• Strategic Plan
• Guiding the Way into the Future