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LIFESTYLE BRAZIL

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Adidas: All Day I Dream About Sneakers, Tree. NY Winter Festival designed by Milton Glaser ... To Develop Goods and Services to Support World Cup. To Attract Tourists ... – PowerPoint PPT presentation

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Title: LIFESTYLE BRAZIL


1
LIFESTYLE BRAZIL
  • CREATIVITY SPORT AND TOURISM

2
Rebranding the Nation Sport and Creativity
  • Tokyo 1964 Seoul 1988 Barcelona 1992

3
Sports and the Creative Arts
  • Architecture
  • Beijing Olympics Stadia
  • Fashion
  • Ralph Lauren Cricket Collection

4
Sports and the Creative Arts
  • Service DesignHong Kong International Airport
  • MediaZidane A 21st Century Portrait, by
    Douglas Gordon

5
Sports and the Creative Arts
  • Graphic/Online Design
  • Adidas All Day I Dream About Sneakers, Tree
  • NY Winter Festival designed by Milton Glaser

6
World Cup, Brazil 2014
  • Develop the Global Story for Brazil
  • Where Culture Meets Nature
  • Sport Nature Creativity
  • Brazilian Lifestyle

7
2014 Upgrade Creative Industries
  1. To Develop Goods and Services to Support World
    Cup
  2. To Attract Tourists
  3. Regeneration and Employment

8
2014 Upgrade Creative Industries
  • Regenerated Stadia and New Hotels
  • Global Design Competitions
  • Online/Mobile Services and Content
  • Creative Quarters
  • Souvenir Developments

9
Creative Brazil Global Roadshow
  • Find New Tourism Markets China as well as
    Europe
  • Rebrand Brazil
  • Target Major Cities with a Cultural Roadshow with
    a Football Twist
  • Brazilian Film, Music, Art, Design, Architecture,
    Fashion

10

Cultural Events During World Cup
Showcase Brazils Creativity to Reposition
Country as Tourist Destination
  • Major Sustainable Design Festival
  • Global Filmmakers to Make Films on the World Cup
  • Artist Billboard Projects (Sao Paolo Biennale)
  • Creative Souvenirs Digital Photographic Album of
    Brazil

11
What Is To Be Done
  • 1. Self Help ClubInformal Club for Citys
    Creative Companies to Network Them with Each
    Other and Offer World Cup Opportunities
  • 2. Education of City Officials About How World
    Cup Can be Used to Stimulate Creative Economy

12
What Is To Be Done
  • 3. Identify Producer to Develop Roadshow
    Identify Target Cities
  • 4. Competitions for Creative and Sustainable
    Souvenirs
  • 5. Brand Existing Overseas Initiatives with World
    Cup 2014
  • 6. Develop Contra Deals with New Tourism Markets
    China and India

Escrava Isaura (1976 TV Series) in China in
1980s
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