Its cold, the flurries are in the air and the mountains are beckoning

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Its cold, the flurries are in the air and the
mountains are beckoningwhere do you want to go?
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Snow Country!
Presented By
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Connecticut Cable Advertising has the tools to
send skiers to your location and showcase your
business by sponsoring great skiing and
snowboarding tips on the best Cable TV networks!
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Connecticut Cable will customize either a 30
second ski tips or New England weather outlook
commercial that will direct viewers to your store
locations to enter to win. Winners and guests
will win two days of skiing and two nights of
lodging at a leading New England ski resort.
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You get

• 150 promotional spots 6a-12mid on your choice of
  cable networks.
• Promotional value 15,000
• Customized message with 220 characters on the
  Weather Channel crawl to appear for two weeks (on
  available cable systems). Message to air 18x/day,
  126x/week, 252x total
• Promotional value 4,000
• Point of Purchase display with entry forms
• Ski vacations to award to your customers
• Vacations include two days skiing and lodging for
  two (subject to availability)
• Promotional value 1,000
• Total Promotional Value 20,000

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We get...
To participate,you must provide a 35,000 media
commitment for the first quarter of 2002.
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Why skiers and snowboarders?
Skiers are an active, upscale, high income
demographic. So, if youre looking for a way to
attract these valuable customers, a trip to
SnoCountry is the ticket!
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Skiers are more likely to be.
Adults 18 Index College graduate
139 Professional/Manager 187 HH Income
75 166
Source Scarborough research Hartford/New Haven
DMA 2000
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What are these snow lovers likely to buy in the
next 12 months?
Adults 18 Index Computer
124 Digital Camera 254 Furniture
134 Home Security 115 Major Appliance
133 Video Camera 178 Cell Phone 185
Source Scarborough Research Hartford/New Haven
DMA Aug 00-July 01
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Whether youre a mogul or a flake, your business
belongs in SNO Country. CCA will take you there!