Success%20

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Success BASFs Approach to Sustainability in
Customer Interaction
European Chemical Regions Network (ECRN)
29./30.11.07 Ludwigshafen Dr. Uwe Gauglitz
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The Four Strategic BASF Guidelines for Long-term
Success

Earn apremium on ourcost of capital
Help ourcustomers to bemore successful

Ensuresustainabledevelopment
Formthe best teamin the industry
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Responsible Care Part of Corporate Goals

• BASF assumes responsibility for safety, health
  and environment beyond what is required by legal
  regulations.
• The company asserts its claim to maintain and
  help shape the political background conditions
  that secure competitiveness.
• As the worlds leading chemical company, BASF
  sees itself as having a special responsibility
  to implement international strategies and
  standards within its own company.
• BASFs environmental balance reflects the
• success of intelligent energy and waste
  disposal concepts that reduce CO2 emissions and
  conserve resources.

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One of the key challenges of Responsible Care is

• the promotion of RC goals within the whole value
  chain

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Success Adding Value through Sustainability

• Success bundles BASFs Responsible Care
  expertise in the fields of sustainability
  management, health, safety, and environment.
• This expertise is based on decades of own
  strategic and operational experience, as well as
  more than 350 projects with customers and
  suppliers.
• Together with our products, we offer that
  expertise to our customers and suppliers.

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The goal of Success

• We want to
• increase and spread sustainable development
  beyond our internal activities.
• help our customers to be more successful.
• create enduring customer partnerships by working
  together for sustainable development.
• Provide an additional differentiation factor and
  new market opportunities
• create business value for both parties a
  win-win situation

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Success Service areas

• PROCESS We assist you in optimizing your
  processes
• Waste Management
• Wastewater Treatment
• Energy Consultancy
• Health and Safety at the Workplace
• Emergency Response
• PRODUCT We analyze your product potential
• Environmental trace analysis
• REACH Consultancy
• Hazardous Substance Management
• Toxicology and Ecology
• The Eco-Efficiency Label
• STRATEGY We support your strategies
• Sustainability Management
• Eco-Efficiency Analysis
• Energy Efficiency
• Climate Protection

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Examples of customer partnership projects
Eco-efficient milk packaging
Reduction of odour nuisance
Environmentally friendly wastewater treatment
Need A dairy producer is looking for the most
ecological and profitable milk packaging
solution.
Need A client from the automotive industry
introduced a new coating process which caused an
additional 150.000 liters of wastewater per day.
Need An Italian customer was faced with
massive complaints from neighbours and the
authorities about an odour nuisance arising from
his plant.
Our Contribution BASFs eco-efficiency
analysis contributed to the political decision to
exclude certain plastic containers from the
deposit system.
The BASF wastewater experts developed a
system to solve the problem - as a result the
automobile manufacturer could switch to the new
coating process as scheduled.

• Our Contribution

Our Contribution With BASFs support technical
and organizational improvements could be
identified and implemented. The odour was
eliminated and good relations with neighbours and
authorities were restored.
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Conclusions
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Contact information
BASF Aktiengesellschaft Success-Info-Point D -
67056 Ludwigshafen Telephone [phone]
79777 Fax [phone] Email success-tea
m_at_basf.com Web http//www.basf.de/reach
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The Success - Team
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Success provides BASFs EHS experts for external
customers
Business Unit A
Production site 2
Production site 1
Business Unit B
customer