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CSR: NGO Engagement

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CSR: NGO Engagement. Presented by: Helen Paterson (Halimah) ... Current NGO Engagement ... overall direction for where the firm wishes to go in its CSR work ... – PowerPoint PPT presentation

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Title: CSR: NGO Engagement


1
CSR NGO Engagement
  • Presented by
  • Helen Paterson (Halimah) Founder Adviser
  • Persatuan Mobiliti

2
CSR My preferred definition
  • CSR The continuing commitment by business to
    behave ethically and to contribute to economic
    development while improving the quality of life
    of the workforce and their families as well as of
    the local community and society at large (World
    Business Council for Sustainable Development).

3
Current NGO Engagement
  • Some companies in Malaysia are involved in
    developing partnerships with NGOs but many
  • Offer short-term or one off assistance
  • Have a scatter gun approach
  • Usually only support traditional fields eg.
    medical, education, disadvantaged groups
  • Have only a financial relationship

4
Disadvantages
  • Limited or no accountability required from NGO
  • Reduced or no social impact assessment
  • Hinders strategic planning by NGO
  • Does not encourage staff involvement or other
    partnership activities

5
Develop a CSR Strategy
  • A good CSR strategy identifies the following
  • overall direction for where the firm wishes to go
    in its CSR work
  • a basic approach for proceeding
  • specific priority areas
  • immediate next steps

6
Moving forward partnering for results
  • Develop partnership(s) to create win win
    outcomes
  • Company finance, staff involvement, best
    practices
  • NGO expertise, training, social impact
    assessment,
  • Together Increased awareness, measurable
    outcomes
  • Consultation process very important

7
Moving forward partnering for results
  • Identify reliable and effective partners -
  • (NGOs, community groups, government departments)
  • Prospective partners should have
  • Effective management systems
  • Good reporting skills
  • Good stakeholder relations
  • Track record
  • Sustainability

8
Identifying NGOs
  • Information resources (media,internet,
    directories)
  • Other NGOs particular umbrella bodies
  • Government
  • Staff
  • Local community

9
and finally
  • I would urge you to be a little bolder in the
    areas you choose to support . There are
    excellent NGOs involved in a host of issues such
    as
  • Environmental issues
  • Human Rights
  • Indigenous peoples issues
  • HIV/Aids

10
Thank you
  • THE END
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