Drop second individual assignment due April 17th or 18th. Total points available for the course is 800.
Read Capsim FAQs to be posted on my web site.
Read all manuals Capstone Student Guide Advanced Marketing TQM Human Resources Labor Negotiation.
Run five rounds of the rehearsal by 900 a.m. Saturday Feb. 21st.
2 Capsim Introduction
Positioning and product attributes pp. 6-7 12-13
Marketing decisions pp. 18-19
Ideal spots pp. 13 28
Demand analysis pp. 28-29
Basic forecasting method pp. 32-33
Six Strategies p. 35
3 Capsim Introduction
Sequence of decisions
Marketing decisions (product pricing RD)
Production decisions (amount to produce level of automation buy or sell capacity labor complement)
Labor negotiation (only round 6 in first game)
Check pro forma cash flow statement and then enter Finance decisions
4 Capsim Introduction
Choosing a strategy
Match performance measures with the strategy
Interpreting results after each round
I look at each firms average contribution margin using the benchmark of 30.
Next I look at the ROS
After that look at the contribution margins of individual products
What to learn from the practice rounds
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