The Global PublicPrivate Partnership for Handwashing with Soap

1
The Global Public-Private Partnership for
Handwashing with Soap

• Joana Godinho
• Conference on Role of the Private Sector in
  Poverty Reduction
• Oslo
• June 2003

2
PPP Handwashing Agenda

• Why is this initiative important?
• What do we aim to do?
• How are we developing this initiative?

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PPP Handwashing Why is this initiative important?

• The Millennium Development Goals call for a
  reduction of 2/3 in the Child Mortality Rate
  between 1990 and 2015 (rates 50-200/1,000
  deaths).
• DD is 3rd cause of child mortality, responsible
  for 12 of child mortality (1.3 million deaths).
• ARI is 2nd cause of child mortality, responsible
  for 20 of child mortality (2.2 million deaths).

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PPP Handwashing Why is this initiative important?

• Handwashing is one of the most effective ways for
  reducing diarrhea handwashing with soap reduces
  the risk of diarrheal diseases by 47 percent
  (2003).
• Studies in developed country studies showed
  decreased respiratory disease from a regular
  regimen of handwashing

Curtis V, Caincross S (2003). Effect of washing
hands with soap on diarrhoea risk in the
community a systematic review. Lancet's
Journal of Infectious Diseases.
5
Effect of Soap on Primary Disease Outcomes
Luby S.
Karachi Soap Health
Study, Karachi 2002-3
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PPP Handwashing What do we aim to do?
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PPP Handwashing How are we developing this
initiative?
8
P
P

• Communities
• Decision making
• consumer research
• health promotion ME
• Soap consumption

P

• Private sector
• Marketing expertise to design program for
  behavior change
• Optimize resource across channels and media

• Government
• Health, social welfare
• Educational Infrastructure
• Local instituions
• Resource experience

• ESAs and Academia
• Leverage resources
• Catalyst, Share past experience, disseminate
  knowledge
• Replication

9
Market share of handwashing soaps in Kyrgyz
Republic
Saade C
10
The Global Public-Private Partnership for
Handwashing with Soap

• http//www.globalhandwashing.org/