Publicity: Toward a Consolidated Approach: Internal Publicity, Media and Outreach, Writing About Asha - PowerPoint PPT Presentation

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Publicity: Toward a Consolidated Approach: Internal Publicity, Media and Outreach, Writing About Asha

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Templates letterhead template; presentation template, general posters and project posters ... advantage of this material all templates, media kit, PR ... – PowerPoint PPT presentation

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Title: Publicity: Toward a Consolidated Approach: Internal Publicity, Media and Outreach, Writing About Asha


1
Publicity Toward a Consolidated Approach
Internal Publicity, Media and Outreach, Writing
About Asha
2
Objectives
  • Outline the proposed PR plan
  • Discuss role of the asha-wide PR team
  • Discuss chapter-PR team collaboration
  • Create an immediate awareness about Ashas work
    and impact, our volunteers

3
Summary of PR Plan
  • The proposed publicity plan focuses on three
    broad areas
  • Internal publicity within Asha
  • Enhancing the Asha main web site
  • Media outreach efforts

4
The PR team - objectives
  • Provide support for chapters
  • Collaborate with chapters to bring about
    consistency in our material and messaging
  • Create more visibility for Asha

5
Internal Publicity
  • Strengthening communication between chapters
  • Transmitting a collective, unified and consistent
    message
  • Logo
  • Tagline an action group for basic education in
    India
  • keywords that should be in the phrase
  • Other keywords to describe Asha
  • Templates letterhead template presentation
    template, general posters and project posters

6
Tagline
  • Tagline based on responses received prior to
    Asha 12 chapters voted for the current tag-line
    to be updated.
  • Unanimous feeling among 18 chapters who responded
    that our tag-line needs to be updated
  • poll conducted on asha-publicity post Asha 10 was
    equally for and/or against the following phrases
  • An action group educating underprivileged
    children in India
  • An action group for socio-economic change through
    education
  • Feedback received word group does not justify
    more than 35 (now 66) chapters

7
Recommendation
  • Chapters take advantage of this material all
    templates, media kit, PR packages etc. can be
    customized for local use
  • Chapters have a representative on asha-publicity
  • When you need any publicity material first send
    out a note on asha-publicity chances are that
    some chapter has created what you are looking for
    at some point

8
WAH Publicity Update
  • Poster update
  • WAH reps
  • WAH chapter publicity task list
  • Press release media kit available
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