What Is Proposal Writing

1
What Is Proposal Writing

• A matter of understanding your situation
• A process of deliberation
• An act of match making
• An act of persuasion
• An act of selling
• An entrepreneurial endeavor
• A way of life

2
Understanding Yourself

• Your current situation/need/problem
• causes
• problems
• effects or potential consequences
• Your desired situation
• ideal state
• potential benefits

3
Understanding Your Client

• Their philosophy
• Their need
• Their desired state
• Their benefits

4
Making the Match
Your Situation
Their Situation
Your Proposal
Your Desired State
Their Desired State
5
Raising Expectations

• Give a mouse a cookie
• And hell ask you for a glass of milk
• Give your audience a problem
• And theyll ask for a solution

6
Meeting Expectations

• If you promise your mouse a cookie,
• Youd better have a cookie.
• If you propose to do a project,
• Youd better show why youre qualified to do it.

7
A Taxonomy of Proposals

• Unsolicited Proposals
• internal proposals
• business proposals
• partnership proposals
• contract proposals
• dissertation proposals

• Solicited Proposals
• conference proposals
• foundation proposals
• government rd proposals
• book proposals
• contract proposals

8
A Different Taxonomy

• Analytic Proposals
• Research proposals
• RD proposals
• Consulting proposals

• Service/Product Proposals
• Service proposals
• Product proposals