Evelyn Bingham

1
Marketing Innovation

• Evelyn Bingham
• Coventry University Enterprises Ltd
• 27 April 2005

2
Marketing Innovation

• Programme that aims to identify, disseminate and
  promote innovation credentials of the West
  Midlands
• Partnership between the regions three Business
  Innovation Centres

3
Why?

• Raise awareness of regional innovation strengths
  and successes
• The attraction of more innovation funding into
  the region
• New regions of Europe selecting the West Midlands
  a partner of choice

4
How?

• Innovation Ambassadors
• Regional Innovation Foundation Programme
• Suite of marketing materials
• Online innovation directory

5
Innovation Ambassadors

• 10 high-profile individuals
• Provide an established route for enabling region
  to promote its innovation capabilities
• New and additional influences to support raising
  of innovation profile
• Working with RDA to ensure sustainability of
  Ambassadors Programme

6
Regional Innovation Foundation Programme

• Showcase of innovation excellence aimed at
  intermediaries
• Fresh look at innovation in its current context
• Increased awareness of innovation strengths and
  successes
• Better understanding of innovation in the region

7
Publicity/promotional materials

• Range of material to suit differing audiences
• Created single contact point for innovation
  queries
• Dissemination through Innovation Ambassadors
• Furnished to innovation intermediaries

8
Online innovation directory

• Current directory of innovation
  initiatives/programmes
• Includes innovation case studies for use by
  Innovation Ambassadors and intermediaries
• Please visit
• www.in-wm.biz

9
Finally.

• Innovation in the West Midlands means..
• Excellence in translating science, technology and
  specialist knowledge into successful products -
  essentially innovation, not invention

10
Thank You

• Any Questions?
• Contact Evelyn Bingham
• Tel [phone]
• Email e.bingham_at_coventry.ac.uk