1'01 Understand the basic content of the Marketing course as part of the Marketing Education program

1
1.01 Understand the basic content of the
Marketing course as part of the Marketing
Education program.
2
What is Marketing?

• Career-Technical Education
• Marketing Education
• Marketing

3
What is involved?

• Classroom instruction
• Work-based learning strategies
• Career -Technical Education Student Organization
  (DECA)

4
Who is involved?

• Student
• Teacher
• Employer/Training Sponsor
• Parents/Guardians
• Advisory committee
• School administration

5
How will the information be explained?

• Competency
• State
• National

6
What will we learn in this course?

• Components of the Marketing course
• Marketing foundations
• Economic principles and concepts fundamental to
  marketing
• Communication skills and the impact on human
  relationships
• Effective selling techniques

7
What will we learn in this course? (continued.)

• Promotional strategies
• Distribution of products
• Career options in marketing
• Strategies for job attainment