Title: Historical Origins of Mass Communication Research - I -
1Historical Origins of Mass Communication Research
- I -
2Origins of the Mass Media I
- Lecture Outline
- urban space and social mass
- modern market and the mass
- the mass as form of social organization
- early versions of the mass
- introduction of the mass media.
3Urban Space and Social Mass
- Three principles of social mass
- proximity
- density
- anonymity.
- Social mass and technical/material infrastructure
4To know the art of impressing the imagination of
crowds is to know at the same time the art of
governing them. Gustave Le Bon
5Modern Market and the Mass
- serialized production of goods
- large-scale distribution of goods
- standardized marketplace
- production and distribution infrastructure,
including point-to-point communication systems.
6The Emerging Modern Marketplace
7The Mass as Form of Social Organization
- community vs society
- gemeinschaft vs gesellschaft
- Mechanical solidaity vs organic solidarity
- the mass vs the individual
- solitary
- self-sufficient
- rational.
8Early Versions of the Mass
- Lebons version of The Crowd is
- amorphous
- socially dependent
- irrational
- reactions to the crowd
- discipline
- restructuring of urban environment.
9Representing the Mass as Social Concern
10Introduction of the Mass Media
- commercial interests
- information/news
- social control/ indoctrination.
11The Evolution of the Newspaper
12Options
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