KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY SHOW where consumer is the king

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KARACHI SUMMER FESTIVAL AN EXCLUSIVE FAMILY
SHOW where consumer is the king

• 7 9 AUGUST 2009
• INTEGRATED PROMOTIONAL MANAGEMENT

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FESTIVAL VENUE

• Centrally located larger capacity clean and
  secure environment
• Children entertainments , green area, parks and
  covered/indoor area for various events
• Huge green arena for musical concert
• Ample parking space

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EVENTS

• WOMEN ACTIVITIES
• MEN ACTIVITIES
• CHILDREN ACTIVITIES
• MUSICAL CONCERTS

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EVENT FORMAT

• Likely Participation
• Due to the centralized location of the venue,
  summer vacations and events dates i.e. weekend ,
  approx 10,000 to 15,000 persons per day are
  expected to visit the festival. We expect that
  the event is attended by the high middle/middle
  class general public.
• Entry to venue
• Free entry to venue for family and couples
• No single entry
• Participation in Activities
• Entry through purchase of sponsored brand product
  in following activities
• Cooking Shows
• Grooming Classes
• Hair Care
• Dress Show Lawn Exhibition
• Dental Check-up
• Children Activities
• Musical Concerts

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WOMEN ACTIVITIES COOKING SHOWS

• Thirteen Cooking classes conducted by top
  Culinary experts such as Zubaida Tariq, Kokab
  Khawaja, Naheed Ansari, Gulzaar , Zakir Chef,
  Mehboob, Rahat and Lubna. Four will be engaged
  subject to their availability.
• Expected attendance 500 per class
• All attendees will be given Participation
  Certificates.
• The recorded programs to be property of the
  client for subsequent transmission on other
  channels and Video release.

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SPONSOR PACKAGES

• MAIN SPONSOR WOMEN COOKING CLASSES
• Sales points stalls (10X10)
• Backdrop (8X12)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs1,000,000.00

• TWO CO-SPONSORS
• Sales points stalls (10X10)
• Side screen (8X4)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,500,000.00 each
• All promotional material will be provided by
  client

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WOMEN ACTIVITIES GROOMING CLASSES

• Thirteen grooming classes conducted by top beauty
  experts such as Bhabhis Rose
• All attendees will be given Participation
  Certificates.
• Admission through an appropriate Sales Promotion.
  (Sale of Product)
• Expected attendance 500 per class
• The recorded programs to be property of the
  client for subsequent transmission on other
  channels and Video release.

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SPONSOR PACKAGES

• MAIN SPONSOR WOMEN GROOMING CLASSES
• Sales points stalls (10X10)
• Backdrop (8X12)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs1,000,000.00

• TWO CO-SPONSORS
• Sales points stalls(10x10)
• Side screen (8x4)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,500,000.00 each
• All promotional material will be provided by
  client

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WOMEN ACTIVITIES HAIR CARE

• Thirteen hair care classes conducted by top
  beauty experts
• All attendees will be given Participation
  Certificates.
• Admission through an appropriate Sales Promotion.
  (Sale of Product)
• Expected attendance 200 per class
• The recorded programs to be property of the
  client for subsequent transmission on other
  channels and Video release.

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SPONSOR PACKAGES

• MAIN SPONSOR WOMEN HAIR CARE
• Sales points stalls (10X10)
• Backdrop (8X12)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs1,000,000.00

• TWO CO-SPONSORS
• Sales points stalls(10x10)
• Side screen(8x4)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,500,000.00 each
• All promotional material will be provided by
  client

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WOMEN ACTIVITIES-Others

• DRESS SHOWS AND LAWN EXHIBITION
• Dress displays by famous boutiques. Fashion tips
  by designers
• 2 Shows in Three days with Catwalk Models
  displaying designers and one show exclusively for
  Bridal Wear

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SPONSOR PACKAGES

• MAIN SPONSOR WOMEN DRESS SHOWS LAWN EXHIBITION
• 3 Main Sponsors (01x each show)
• Sales points stalls (10X10)
• Backdrop (8X12)
• 3 co-branded shows recorded and telecast on Media
  Partner of 50 minutes duration each (also repeat
  telecast). Recorded programs will be our property
  and are available for telecast on other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs,250,000.00 each

• TWO CO-SPONSORS
• 6 Co-sponsors (02 x each show)
• Sales points stalls(10x10)
• Side screen(8x4)
• 3 co-branded shows recorded and telecast on Media
  Partner of 50 minutes duration each (also repeat
  telecast). Recorded programs will be our property
  and are available for telecast on other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,150,000.00 each
• All promotional material will be provided by
  client

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OTHER ACTIVITIES

• DENTAL CHECK UP
• Free Dental Check Up by the dentist
• Briefings on dental care and remedies
• Telecast on media partners
• Sales of dental products

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SPONSOR PACKAGES

• MAIN SPONSOR DENTAL CHECK-UP
• Sales points stalls (10X10)
• Backdrop (8X12)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs1,000,000.00

• TWO CO-SPONSORS
• Sales points stalls(10x10)
• Side screen (8x4)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,500,000.00 each
• All promotional material will be provided by
  client

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OTHER ACTIVTIES

• Stencil Mehndi and designs for women by the
  experts. (live glimpses would be telecast on
  media partner channel).
• Palmist
• Tarot Card Reader

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MEN ACTIVITIES

• ARCHERY
• TAGRET SHOOTING
• RACES

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CHILDREN ACTIVITIES

• Face painting by experts
• Various games and prizes
• Magic and juggler show
• Jumping castle and race events
• Painting competition
• Jigsaw puzzle
• Clay craft
• Rhyme competition
• Any activity recommended by client will be
  included

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SPONSOR PACKAGES

• MAIN SPONSOR CHILDREN ACTIVITY
• Sales points stalls (10X20)
• Backdrop
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 300 passes for musical concerts
• SPONSORSHIP COST
  Rs1,500,000.00

• TWO CO-SPONSORS
• Sales points stalls (10X10)
• Side screen
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 200 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,750,000.00 each
• All promotional material will be provided by
  client

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Talent Hunt

• Opportunity to show hidden talent in singing,
  dancing or acting
• Anyone can participate
• No age restriction
• No Gender restriction
• Entry through purchase of sponsored brand product
  

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SPONSOR PACKAGES

• MAIN SPONSOR TALENT HUNT
• Sales points stalls (10X10)
• Backdrop (8X12)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 150 seconds fresh and 60 second repeat
• Scrolls
• Break bumpers of 07 second
• 200 passes for musical concerts
• SPONSORSHIP COST Rs.
  500,000.00

• TWO CO-SPONSORS
• Sales points stalls(10x10)
• Side screen (8x4)
• Thirteen co-branded shows recorded and telecast
  on Media Partner of 22 minutes duration each
  (also repeat telecast). Recorded programs will be
  our property and are available for telecast on
  other channels
• 60 seconds fresh and 60 second repeat
• Scrolls 10 seconds
• 100 passes for musical concerts
• CO-SPONSORSHIP COST
  Rs,250,000.00 each
• All promotional material will be provided by
  client

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CONCERT ACTIVITIES

• 7th August 2009 Folk Music
• Artists
• Sindhi Shazia Khushk
• Punjab Naeem Abbas Rufi
• Balouch Laal Shehzadi, Mehtab
• Pushto Ali Khan, Waqar Tanoli

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CONCERT ACTIVITIES Contd.

• 8th August 2009 National Songs (TELECAST ON 14
  AUGUST)
• Artists
• Ahmed Jahanzeb
• Salim Javaid
• Nadeem Jaffary
• M. Ifraheem
• Muhammad Ali Shehki

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CONCERT ACTIVITIES Contd.

• 9th August 2009 Grand Concert (TELECAST ON EID
  DAY)
• Artists
• Sukhbir Singh
• Amjad Sabri
• Aini
• And others

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SPONSOR PACKAGES - CONCERTS

• 3 Main Sponsors (01x each show)
• 6 Co Sponsors (02 x each show)

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SPONSOR PACKAGES - CONCERTS

• MAIN SPONSORS
• 3 Main Sponsors (01x each show)
• Sales points (10X20)
• Backdrop (16 X 32)
• Sponsors logo will be printed on concerts passes
• Banners and runners in concert area (50 by main
  sponsor and 25 each by co-sponsors) and at
  different locations of festival
• 3 branded concerts recorded and telecast on Media
  Partner of 90 minutes duration each (also repeat
  telecast). Recorded programs will be our property
  and are available for telecast on other channels
• 480 seconds fresh and 480 second repeat
• Scrolls 10 seconds
• Break bumpers of 07 second
• 500 passes for musical concerts
• SPONSORSHIP COST Rs3,000,000.00
  each
• All promotional material will be provided by
  client

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SPONSOR PACKAGES CONCERTS

• CO-SPONSORS
• 6 Co Sponsors (02 x each show)
• Sales points (10X10)
• One side screen (12X16)
• Sponsors logo will be printed on concerts passes
• Banners and runners in concert area (50 by main
  sponsor and 25 each by co-sponsors) and at
  different locations of festival
• 3 co-branded concerts recorded and telecast on
  Media Partner of 90 minutes duration each (also
  repeat telecast). Recorded programs will be our
  property and are available for telecast on other
  channels
• 240 seconds fresh and 240 second repeat
• Scrolls 10 seconds
• 300 passes for musical concerts
• SPONSORSHIP COST Rs1,500,000.00
  each
• All promotional material will be provided by
  client

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CONCERTS PASSES BY SMS

• 5000 Passes of musical concerts can be given by
  lucky draws
• Consumers can be asked to send SMS at the
  designated number
• Lucky winner can win free passes of musical
  concerts
• The pre-event promotion will be carried out on
  our media partners and Karachi and Hyderabad
  cable network

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GENERAL SPONSOR PACKAGES

• Sales points stalls
• Banners
• Vertical banners
• Free sampling
• Live telecast coverage
• SPONSORSHIP COST
  Rs,200,000.00
• All promotional material will be provided by
  client

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CLIENTS PROMOTIONAL BENEFITS

• Pre event campaign promotion on
  cable/satellite channels and hoardings on
  selected locations.
• Sales point stalls with appropriate branding
• Direct promotion at venue - 3 days
• Live media coverage of selected features
• Post event media telecast of entire event

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DIRECT PROMOTION AT VENUE - 3 DAYS

• One2one interaction with consumer on product
  stalls
• Promotion through banners/ground
  boards/backdrops/flyers etc.
• Direct sales and sampling opportunities

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BRAND PROMOTION

• Sales point stalls
• Exclusive branding
• 13 recorded program on partner channel
• Free airtime/pre event promos / Break bumpers /
  scroll etc
• Passes for Musical Concerts

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ELECTRONIC MEDIA PARTNERS

• Media partner for the event is METRO
  ONE. The channel is selected for the
  following facts
• Availability of cable network associated with
  Metro One
• High ratings and up-coming popular channel in
  Karachi ( People meter AND Gallop rating)
• Economically viable for the consumers to
  appropriately cover such event of longer duration

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Address 201, Trade Center B-47
Gulshan-e-Iqbal Karachi
Web site www.valmarproduction.comPhone
92-21-4970000Fax [phone]
For further details contact
Integrated Promotional Management
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Sponsorship Ac