Mobilising Tourism Businesses to drive tourism in Zululand

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Mobilising Tourism Businessesto drive tourism in
Zululand

• SATSA-The leading body representing the private
  sector of the incoming SA tourism industry
• In the Inbound industry in SA, SATSA stands for
• Credibility, integrity and stability
• A member driven, non-profit association
  representing the private sector.
• Offers Opportunities for networking
• Represents
• Transport providers, tour operators, DMCs,
  Accomm suppliers, Tourism Brokers, Adventure
  Tourism Providers, Business Tourism Providers,
  Tourism Services Providers
• Members are bonded, providing financial guarantee
  of deposits held against involuntary liquidation
  of a SATSA member

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Why am I telling you this?

• The importance of stakeholders working side by
  side can not be underestimated.
• In Ethekwini, fedhasa, saaci, satsa, skal, naa,
  asata have started to work very closely.
• This fosters great partnerships and creates
  networking platforms.
• In addition we get to know whose who in the
  tourism industry and successful tourism
  businesses know how to count on individuals who
  make up such forums
• Also it helps in setting standards, trying to get
  members to adhere to such and providing an
  influencing effect when lobbying with government.
• It also gets people to talk to each other and
  work together and be supportive of each other
• For example, members from Zululand who have
  gotten to work quite closely with various trade
  members in ethekwini and are known in the
  province also having won some awards-Zulu Kingdom
  Service Excellence Award

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Understand the Industry

• Not one in which money is printed overnight
• Not glamorous and requires people who are
  passionate about making it work.
• Its not about setting up a BnB nor putting
  vehicles on the road.
• Its about creating experiences in this land
  called SA and getting people to come back again.

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.

• Why because we are competing with the EUs of
  this world, Americas, Singapore, Malaysia, and
  other great destinations
• So you have to understand the product you are
  offering.
• BnBs want to offer transportgreat but do you
  have the permits to do so.
• Are you qualified as a tour guide to sell a tour
  to your client

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.

• Hotels running their own wheels division
• Is it cost effective???
• Tour brokers/Travel agents having their own
  wheelsdoes it make sense?

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Support the supply chain

• Its not difficult to support your neighbour
• Outsource.
• Work with smaller players for that experience
• Taxi operators can be upskilledthese are people
  with fleets. Reality is that government is
  supportive of this industry. Yes it does
  marginalise-but then lets skill the drivers so
  that if you do outsource-you are comfortable in
  using these operators

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Leverages

• Tourism Enterprise Partnership Acronym TEP
• The aim of TEP is to support, guide and assist
  small and medium enterprises in the tourism
  sector. Focus on increasing business activities
  of small businesses in tourism, by providing
  market access opportunities
• Telephone [phone]Fax [phone] Email
  kzn_at_tep.co.za

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The DTI

• Enterprise Investment Programme (EIP), with 1 of
  its sub-programmes
• Tourism Support Programme (TSP)
• The objective of the TSP is to stimulate
  employment, broaden and expand the geographic
  spread of the services on offer for tourism
  investment.

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Qualifying Marginalised Areas Advancing Spatial
Economic Activity (MIP and TSP Incentives)

• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Emhlanzini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Mankwathini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Ezindzbeni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Nhlabane
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Ntshingimpisi
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Nzalabantu
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mbonambi Velabandhla
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Mhlana SP
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Bumbaneni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Efuyeni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Ehlabosini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Ekusayeni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Emakwezini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Ematholeni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Enhlabosini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Entobozi
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Enxebeni
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Ezidonini
• KWAZULU-NATAL Uthungulu District Municipality
  Mbonambi Mhlana Fuleni Reserve

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Tourism Skills Development

• Opportunities are endless ito tourism education
  but in a responsible manner
• SA Tourism fundi programmes
• Chamber runs tourism skills programmes
• SATSA runs tour operator programme
• Fedhasa is running hospitality programmes
• These need to be coordinated centrally to drive
  and improve on the quality of tourism offering in
  Zululand

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Infrastructure Advantages

• What does ZULULAND have in its favour
• Berthing Facilities-Cruise Tourism
• Fastest growing cities in SA
• Strategic and growing port
• Great weather (I could be wrong)
• Airport
• Hotels
• Car rentals
• Tour operators
• Bus companies( experienced enough to run
  Ethekwinis servicesand were not complaining
  yet!!!)

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Other Attractions

• Safari Experiences
• Close access to game reserves
• Sport and Adventure Tourism
• Scuba diving and snorkelling
• World Heritage Site close proximity
• Close to Mozambique
• Close to Swaziland
• Close to MpumalangaKruger
• Close to the Battlefields
• Close to Durban with N2 and new airport

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Opportunities

• Tourism Packages
• Possible camps for Team supporters
• Pitch to international airlines
• Bring in charter flights
• Advertise at WTM, ITB
• Attend international road shows to market RB
• Do you have a presence at INDABA???

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What can you do for the WC2010

• Make RB more attractive
• Perhaps start some online marketing campaign
• Develop your citizens to become tourism
  ambassadors
• Build capacities-people will be looking for
  luxury coaches, semi-lux coaches
• Restaurants need to up their ante
• Take stock of your hotel inventories-create some
  forum whereby people can make their room
  availabilities known so that people know what
  options they have instead of thinking youre
  fully booked.
• Send delegations to visit qualifying countries to
  host them. Zim has sent a delegation to Brazil
  (not possible as teams must stay in SA-but
  theyre thinking out of the box)
• Market to the tour operators selling packages
  into SA
• Are you running any FANPARKS?

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Threats

• Dont be scared to work with each other-theres
  business for everyone out there
• Dont feel that the rug is being pulled out under
  from you-speak to your counterparts in the rest
  of the country
• Dont allow yourself to be seen as a boring
  industrialised city where nothing happens

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• MAKE ZULULAND
• EXCITING WELCOMING