New Member Orientation

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• New Member Orientation
• USC Annenberg School for Communication

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As a future PR practitioner, have you ever
dreamt of working with

• Art exhibits
• (SOFA)

• The Children's Hospital of Los Angeles

• Small business owners

• Celebrity clients

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Want hands-on experience with

• Client / Team Meetings

• Brainstorms and Workshops

• Branding and Media Relations

• Client Contracts and Finances

• PR Agencies in Los Angeles

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Now is your chance to make a difference.
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What is TriSight?

• Student-run PR firm
• We help large, small and non-profit businesses
  with brainstorming, planning, branding, media
  relations and product launches to get them
  recognized.
• Membership is open to both undergraduate and
  graduate students at USC for positions as account
  coordinators, account executives, and account
  supervisors within any of our account teams.
• www.trisight.org

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Why it works.
Our value lies in the strategic approach and
creative thinking that goes into all projects we
undertake. TriSight Communications utilizes a
proprietary Strategic Planning Model to develop
public relations programs for our clients. The
passion, dynamism and creativity of our members
are vital to the development of fresh new ideas
and to the insatiable energy that characterizes
our campaigns.                                    
                 
Our process The following chart describes the
process we use to develop our campaigns beginning
with the client briefing and ending with a
written evaluation report assessing the success
of our communications efforts.
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Who Leads TriSight?

• Executive Board

• Annenberg School
• Advisors
• Jennifer Floto
• Associate Professor of Professional Practice
• Jerry Swerling
• Director of PR Studies and the USC
• Annenberg Strategic PR Center
• Michael Parks
• Director, School of Journalism
• Ron Rogers
• Adjunct Faculty

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Case Study HOPE- Childrens Hospital of Los
Angeles

• Goal
• increase awareness
• Strategy
• optimize communication
• Tactics
• communication outlets
• brochure
• Celebratelifewithhope.org

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Other TriSight Clients

• Environmental Symposium at UCLA
• Chevy Aveo
• HOPE- Childrens Hospital of Los Angeles
• Childrens Circle
• Center for Non-profit Management
• Stand-Up for a Cure

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How does it work?

• Fill out application
• Attend Tues. January 30th-
• kick off event
• Sign up for account supervisors
• accounts
• Attend monthly meetings
• workshops

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Who to contact

• Kani
• navasart_at_usc.edu
• [phone]
• Cristen
• cristenm_at_usc.edu
• [phone]

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2007 Executive Board
Kanakara Navasartian, Co-President
Cristen Mills, Co-President
Maggie Mulshine, External Relations
Barbara Gabel, Asst. External Relations
Jamilla Jamison, Accounts
Noonen Hambarsoomian, Internal Relations
Joe Nolan, Asst. Accounts
Caroline Grossman, Social Events
Leslie Wong, Professional Development
Megan Klein, Finance
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• Thank you for coming.
• Do you have any questions?