Horizontal Axis Time, Vertical Axis Numbers of Adopters

1
Crossing the Chasm
Horizontal Axis Time, Vertical Axis Numbers
of Adopters Adapted from Geoffrey Moores
Crossing the Chasm
2
Early Crystal Radio Set
1970s Mobile Phone Prototype A mobile call was
initiated by lifting the handset, manually
selecting a free channel and pressing the call
button A ringing tone would be heard until an
operator answered. The subscriber would give
their five digit mobile number followed by the
number they wished to call. Conversation was one
way at a time, the transmit button on the handset
had to be pressed to talk, released to listen.
3
Sinclair C5 The much-publicized launch was an
unqualified disaster. It was held in the middle
of winter and the C5's bodies skated on the snow.
The press was merciless. Safety and Advertising
Standards organizations got involved. Sales and
production nosedived, and the company was wound
up in October of the same year, with an unfazed
Sir Clive out of pocket some 8.6 million pounds.
4
Some Other Challenging Ideas.

• Men Working in Nurseries
• Fathers Taking an Equal Parenting Role
• 50 Take Up of Health Promotion Services by Men
• Parenting Support Provided Equally to both Men
  and Women
• Young Fathers Making a Positive Contribution to
  their Childrens Lives