Communication in the New Age How Do Agencies Get Their Message Out" The Tools Linda Zimmer

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Communication in the New Age - How Do Agencies
Get Their Message Out?"The Tools ?Linda Zimmer
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July 7, 2005
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Everywhere else
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July, 2006
My friends could be dead.
Trapped inside of Pamplin, shooter on campus,
they won't let us leave.
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3,390 blog posts over last 4 days
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The Rise of the Consumer Voice!
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Modern MediasphereTM
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• The Big Question
• What tools do I use?
• Video (one-off or recurring
• Audio (podcasts)
• RSS (content syndication)
• Social networks widgets
• Blogging
• Wikis
• Microblogging
• Social Topical Networks
• Engagement
• Trials/Sampling
• E-commerce

• The Big Answer
• Mix and Mash based on what you want to DO with
  social media!
• Get insight (research/listen)
• Talk with __________
• Support ___________
• Energize __________
• Embrace the swarm
• Manage
• Activate
• SEO
• Distributed Commerce

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2.6 Billion Internet Users3.3 Billion Mobile
Phones 95 Use Blog Information 71 Participate
in Social Networks (16-34)50M Using Podcasts by
2010
We EXPECT These Channels
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• The Big Question
• How can you use the tools of socialized media?

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Blogging
and Twitter
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Blogging
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Wiki -collaborative publishing
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Photosharing Tagging
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Insight
Photosharing -- and Collaboration
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Video Channels
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Podcasting
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Social Networks
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Social Networks - Build Your Own
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Social Networks - Build Your Own
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Virtual Worlds
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Citizen Journalism
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MAKING THE MOVE TO SOCIAL MEDIA

• SOCIAL MEDIA/CHANNELS
• BLOGS
• MICROBLOGGING (Twitter)
• DIGITAL AUDIO/VIDEO
• PODCASTS (Subscribable)
• WIKIS
• REALLY SIMPLE SYNDICATION (RSS)

• VENUES
• SOCIAL NETWORKS
• Facebook, MySpace
• TOPICAL COMMUNITIES
• MEDIA COMMUNITIES
• YouTube, Revver, Itunes
• OPINION/RANKING/REVIEW SITES
• Amazon, Digg, Yelp
• SHARING SITES
• Del.iciou.us, StumbleUpon

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www.businessofgovernment.org/publications
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Collaborating with me
LinkedIn www.linkedin.com/in/lzimmer Facebook T
witter lgzimmer Second Life Znetlady Isbell
Email lzimmer_at_marcominteractive.com
www.marcominteractive www.modernmediainstitute.com