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Daniela Kolenkov

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Title: Daniela Kolenkov


1
.
  • Daniela Kolenáková
  • Human Resources Management Department
  • Leonardo da Vinci Project
  • GATEWAY TO GUIDANCE
  • September 4 5, 2006, Ireland

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History of Vitis Pezinok
  • Slovak Vineyard Co-Operative 1936
  • Slovak Winegrowing Plant 1951
  • N. E. Winegrowing Plant Bratislava 1958
  • Small Carpathian Mountains Winegrowing Enterprise
    1991
  • Winegrowing Plant Pezinok 2000
  • SCM Vitis Pezinok Vitis Trade
    2003
  • SCM Vitis Pezinok
    1.5.2006

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  • The most important producer of wine
  • Vineyards - 140 hectares.
  • Production of more than 11 million litres of
    wine, 600 000 litres of distilled liquors and 5
    million litres of non-alcoholic beverages on the
    basis of grape juice.
  • Distribution on the whole territory of Slovakia
    and the Czech Republic.

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Total turnover of Vitis Pezinok
  • Vitis Pezinok Products
  • Wine non-alcoholic beverages distilled
    liquors
  • Turnover 18 448 000 EUR
  • Other products (branded foreign alcoholic
    drinks)
  • Turnover 8 086 850 EUR
  • Total turnover
  • 26 534 850 EUR

6
WHITE VARIETIES OF WINE IN SLOVAKIA
  • Veltlínske Green 26,59
  • Riesling Vlachian 21,27
  • Müller Thurgau 12,29
  • Riesling Rheinish 6,81
  • Rulandské White 7,03
  • Tramín Red 2,48
  • Veltlínske Red Early 2,44
  • Sauvignon 1,63

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RED VARIETIES OF WINE IN SLOVAKIA
  • Frankovka Blue 36,25
  • Svätovavrinecké 29,69
  • Cabernet Sauvignon 12,45
  • André 6,41
  • Alibernet 4,61
  • Rulandské Blue 4,33
  • Zweigeltrebe 2,95
  • Blue Portugal 1,88

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CATEGORIES OF WINE
  • 1. TABLE WINE
  • There must be more than 13 kg of sugar in 100
    litres of grape juice.
  • Our brands
  • Monasterial
  • Pezinok-Castle
  • Bakchus
  • Share of table wine on the market
    cca 50
  • Sale in bottles 5 253 255

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  • The best-selling brand of wine in Slovakia and
    the Czech Republic.

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CATEGORIES OF WINE
  • 2. VARIETY WINES
  • There must be more than 16 kg
    of sugar in 100 litres
    of grape juice.
  • Our brand LX line
  • Share on the market cca 15
  • Sale in bottles 1 363 778 white
  • 895 588 red

11
VITIS SELECTION
  • CABINET WINES OF VITIS PEZINOK
  • Sale in bottles 14 700 white
  • Sale in bottles 14 540 red

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.
  • Our premium brands
  • Chateau Pezinok
  • Terra Bozin.
  • Produced by the most advanced
    technologies.
  • Limited editions.
  • Only for the horec segment
  • and wine galleries.
  • Sale in bottles 18 331 white
  • 30 036 red

13
DISTILLED LIQUORS
  • Carpathian Brandy Special traditional product
    since 1976.
  • Pure wine distillate.
  • V.S.O.P. matures at least
  • 7 years in oak barrels.
  • X.O. - exclusive distillate
  • since 1968.

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  • Sale of the Carpathian Brandy Special in bottles
    127 530
  • Sale of XO in bottles 566
  • Other distillates in bottles 1 150 142

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1974
  • A NEW NON-ALCOHOLIC DRINK
  • ON THE BASIS OF GRAPE JUICE
  • WITH THE NAME "VINEA
  • WAS INTRODUCED

16
WHAT IS "VINEA ?
  • Refreshing sparkling non-alcoholic drink produced
    from grape juice with a pleasant muscat bouquet.
  • It contains 10 of grape juice, 2 of vegetable
    extract and has a high content of natural sugars,
    organic acids, minerals, bioflavonoids and
    several vitamins necessary for healthy life
    style.
  • It does not contain any colouring agents or
    artificial ingredients.
  • It is a pasteurised product with one year
    durability.
  • There is White and Red "VINEA .
  • "VINEA is simply a natural product suitable
    also for children and pregnant women as well as
    for consumers of all age groups.

17
PACKING
  • 0,25 glass bottle
  • 0,50 PET bottle
  • 1,00 glass bottle
  • 1,50 PET bottle
  • Sale in bottles 9 200 900

18
VINEA AWARDS
  • 1974, 1992 - Salima Brno,
  • Czech Republic - Golden Salima
  • 1994, 2000 - Agrokomplex Nitra,
  • Slovakia, The Highest Award
    Golden Sickle
  • 1992 - Internoga Hamburg,
  • Germany International Prize
  • 1994 - Vino Ljubljana,
    Slovenia Golden Plaquette

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THANK YOU FOR
YOUR ATTENTION
  • .
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