SACOGs Blueprint Transportation Land Use Study

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SACOGs Blueprint Transportation/Land Use Study

• Lessons Learned from Regional Visioning
  Initiatives
• April 21, 2005

Healthy Cities and Smart Growth
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SACOG region
Its members include the counties of El Dorado,
Placer, Sacramento, Sutter, Yolo and Yuba as
well as their constituent municipal governments.
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SACOG provides

• Transportation planning and funding for the
  region
• Serves as a forum for the study and resolution
  of regional issues.

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How to Best Manage Growth?
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An Aging Population
Data from Center for the Continuing Study of the
California Economy
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Quality of life threatened
This population growth threatens the regions
high quality of life by

• Creating urban sprawl
• Creating longer commute times
• Degrading the natural environment
• Reducing economic prosperity

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Seven principles of smart growth
At the core of this effort were seven principles
of smart growth widely accepted to preserve and
enhance the quality of life despite growth
pressures.
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Smart Growth Principles
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Develop Better Information and Tools for
Decision Making
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Partnership for Scenario Building

• Cities and Counties
• Transit and Air Quality agencies
• Environmental groups
• Major land developers and home builders
• Social equity groups

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Citizen InputOver 5,000 participants at
workshops and forums
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Regional Forum 2004 1400 people
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Elected Officials SummitOct. 04
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Blueprint Next Steps

• Develop 2030 map with local governments for next
  MTP and strategies to implement it
• Train local governments and private sector to use
  technical tools
• Electronic newsletter to track projects, share
  problems and ideas
• Educational series for planners, planning
  commissioners and elected officials
• Pursue removal of barriers to Blueprint-style
  growth
• Monitor and report - benchmarks

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BasecaseScenario
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PreferredScenario
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Seven Principles of Smart Outreach

• Create Partnerships
• Create a big tent
• Ensure project recognition brand it
• High touch and high tech
• Recognize the power of the press
• Listen and learn
• Review, revise, repeat

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Create partnerships
The value of partnerships

• Ensure buy-in from natural allies
• Resolve differences with detractors early on or
  create a dialog with detractors
• Bring more resources to the table
• Create advocates

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Create a big tent
SACOGs approach Engage organizations
representing the disenfranchised who became
Outreach Partners

• Racial and ethnic minorities
• Senior citizens
• The disabled
• Non-English-speaking populations

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Blueprint Partners Include

• Major land developers and home builders
• Environmental advocates
• Civic organizations
• Chambers of commerce
• Social equity groups
• Media outlets
• Educational institutions
• Public utilities

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Recognize the power of the press

• People trust the news media at least more than
  they trust the government
• Media reports are viewed as impartial
  representations of events
• Media consumers are generally higher income, more
  educated and more engaged in public affairs

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Listen and learn

• Good communication is a two-way street
• Theres always room for improvement
• Listen to criticisms, comments, and concerns and
  incorporate learning into the process
• Dont take it personally

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Review, revise, repeat

• Review comments criticism and kudos alike
• Ensure that the comments are available to the
  public as well
• The process has to be iterative and open
• Revise the process where necessary and make
  sure the revisions are acknowledged by the public

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What We LearnedAbout Regional Visioning

• Sound planning principles
• Good data and tools
• Strong partnerships
• Effective public outreach
• Powerful workshops
• Listen, learn, review, revise

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